4. Same
 thing,
 only
 diďŹerent
Â
ďâŻCommunication
 is
 always
 evolving
Â
ďâŻSocial
 media
 is
 the
 latest,
 and
 perhaps
Â
most
 signiďŹcant,
 shift
 in
 communication
Â
ďâŻDoes
 not
 replace
 other
 media
Â
6. Why
 is
 this
 important?
Â
ď⯠Dramatic
 shift
 in
 how
 information
 is
 shared
Â
ď⯠Barriers
 to
 participation
 greatly
 reduced
Â
Â
ď⯠Anyone
 has
 the
 chance
 to
 be
 heard
Â
ď⯠With
 free
 tools
 and
 expanding
 platforms,
Â
creativity
 beats
 $$
Â
7. Basic
 Principles
Â
ď⯠Participation
Â
ď⯠Openness
Â
ď⯠Conversation
Â
ď⯠Community
Â
ď⯠Connectedness
Â
Adapted
 from
 http://is.gd/cWWZ9
Â
8. Access
 to
 information
 online
Â
Spring
 2000
 Spring
 2009
Â
Access
 to
Â
<50%
 75%
Â
Internet
Â
Broadband
 5%
 57%
Â
Seek
 health
 info
Â
25%
 61%
Â
online
Â
Social
 Life
 of
 Health
 Information,
 Pew
 Internet
 and
 American
 Life,
 June
 11,
 2009.
 By
 Susannah
 Fox
 and
 Sydney
 Jones.
Â
9. Health
 is
 social
Â
ď§âŻ 57%
 turn
 to
 Internet
 when
 they
 need
 info
 and
Â
assistance
 in
 dealing
 with
 health
 or
 medical
Â
issues.
Â
ď§âŻ 60%
 say
 information
 found
 online
 aďŹected
 a
Â
decision
 about
 how
 to
 treat
 an
 illness
 or
Â
condition.
Â
ď§âŻ 56%
 say
 it
 changed
 their
 overall
 approach
 to
Â
maintaining
 their
 health
 or
 the
 health
 of
Â
someone
 they
 help
 take
 care
 of.
Â
Social
 Life
 of
 Health
 Information,
 Pew
 Internet
 and
 American
 Life,
 June
 11,
 2009.
 By
 Susannah
 Fox
 and
 Sydney
 Jones.
Â
10. Decisions
 &
 actions
 impacted
Â
ď§âŻ 53%
 -Ââ
 led
 them
 to
 ask
 a
 doctor
 new
 questions,
Â
or
 to
 get
 a
 second
 opinion
 from
 another
Â
doctor.
Â
Â
ď§âŻ 49%
 -Ââ
 changed
 the
 way
 they
 think
 about
 diet,
Â
exercise,
 or
 stress
 management.
Â
ď§âŻ 38%
 -Ââ
 aďŹected
 decision
 about
 whether
 to
 see
 a
Â
doctor.
Â
ď§âŻ 38%
 -Ââ
 changed
 the
 way
 they
 cope
 with
 a
Â
chronic
 condition
 or
 manage
 pain.
Â
Social
 Life
 of
 Health
 Information,
 Pew
 Internet
 and
 American
 Life,
 June
 11,
 2009.
 By
 Susannah
 Fox
 and
 Sydney
 Jones.
Â
11. â˘âŻUse
 of
 mobile
Â
devices
 is
 rising
Â
â˘âŻBlacks
 and
 Latinos
Â
less
 likely
 to
 have
Â
broadband
 access
Â
at
 home,
 more
Â
likely
 to
 use
 mobile
Â
phones
Â
12. Are
 you
 thinking
Â
socially?
Â
Photo
 credit:
 See-Ââming
 Lee,
 via
 Creative
 Commons
 License
Â
13. Hospitals
 have
 started
 to
 adopt
Â
ď⯠2,259
 social
 networking
 sites
 as
 of
 10/19
Â
ďâŻ871
 Hospitals
 total
Â
ď⯠All
 50
 states
 represented
Â
ď⯠421
 YouTube
 Channels
Â
ď⯠679
 Facebook
 pages
Â
ď⯠648
 Twitter
 Accounts
Â
ď⯠417
 LinkedIn
 Accounts
Â
ď⯠94
 Blogs
Â
Full
 list:
 http://ebennett.org/hsnl/
Â
Â
Â
Â
14.
15. Mission:
 Lead
 the
 social
 media
 revolution
Â
in
 health
 care,
 contributing
 to
 health
 and
Â
well
 being
 for
 people
 everywhere.
Â
Consulting
 Speaking
Â
Network
 Building
Â
Coaching
 Training
Â
16. One
 story:
 Twitter
 leads
 to
 diagnosis
Â
and
 Tx
Â
Â
1.⯠Mother
 reads
 story
 USA
 Today
 re:
 wrist
 pain
Â
2.⯠Tells
 daughter
 about
 news
 story
Â
3.⯠Daughter
 participates
 in
 #wristpain
 tweet
Â
chat
 hosted
 by
 Mayo
Â
4.⯠Talks
 with
 same
 doctor
 from
 news
 story
 and
Â
reviews
 Mayo
 site
 for
 information
Â
5.⯠Makes
 appointment
 with
 doc
Â
6.⯠Diagnosis
 made,
 surgery
 within
 24
 hours
Â
7.⯠Blog
 post
 about
 experience,
 which
 further
 spreads
Â
informationâŚ
Â
Â
17. Technology
 is
 just
 a
 platform;
 itâs
Â
what
 people
 do
 with
 the
 technology
Â
that
 makes
 a
 diďŹerence.
Â
Are you thinking socially?
Â
Photo
 credit:
 The
 Washington
 Post
 Peeps
 Show
 IV
Â
29. Are
 you
 thinking
 socially?
Â
Â
(and
 mobile?)
Photo
 credit:
 maistora,
 via
 Creative
 Commons
 license
Â
30.
31.
32. âFacebook
 for
 doctorsâ
Â
â˘âŻFind
 oďŹce
 phone
 or
 fax
 for
Â
virtually
 any
 US
 physician
Â
â˘âŻSearch
 for
 24hr
 pharmacies,
Â
hospitals,
 and
 labs
Â
â˘âŻLocate
 former
 classmates
Â
and
 residents
Â
â˘âŻExchange
 private
 phone
Â
lists,
 back
 lines,
 and
 pagers
Â
â˘âŻSend
 HIPAA-Ââcompliant
 text
Â
messages
 to
 colleagues
Â
33. â[I]ntegrating
 social
 media
 into
Â
health
 communication
 campaigns
Â
and
 activities
 allows
 health
Â
communicators
 to
 leverage
 social
Â
dynamics
 and
 networks
 to
Â
encourage
 participation,
Â
conversation,
 and
 community
 â
Â
all
 of
 which
 can
 help
 spread
 key
Â
messages
 and
 inďŹuence
 health
Â
decision
 makingâ
Â
34. Whatâs
 next?
Â
Photo
 credit:
 FreeFoto.com,
 via
 Creative
 Commons
 license
Â
35. Other
 resources
Â
ď⯠We
 are
 Media
 Presentation
 for
 AIDS.gov
Â
team
Â
ď⯠CDC
 Social
 Media
 Kit
 (pdf)
Â
ď⯠Social
 Media
 University,
 Global
 (SMUG)
Â
ďâŻ35
 Social
 Media
 Theses
Â
36. Type
 Concept
 Examples
Â
Online
 journal
 where
Â
Talking
 Points
Â
posts
 are
 arranged
 in
Â
Memo,
 Disease
Â
reverse
 chronological
Â
Blogs
 order.
Â
 Often
 combines
Â
Management
 Care
Â
Blog,
 many
Â
text,
 pictures,
 links,
Â
newspapers
Â
video.
Â
YouTube,
 Flickr,
Â
Content
 Place
 to
 organize
 and
 del.icio.us,
 digg,
Â
Communities
 share
 content.
 SlideShare
Â
Online
 space
 for
 open
 ACOR,
Â
Forums
 discussion.
 PatientsLikeMe
Â
Adapted
 from
 http://is.gd/cWWZ9
Â
37. Type
 Concept
 Examples
Â
Microblogs
 A
 very,
 very
 short
 blog.
 Twitter,
 Yammer
Â
Audio
 and
 video
Â
recordings,
 which
 can
 be
 Name
 your
 area
 of
Â
Podcasts
 downloaded
 one
 by
 one,
 interest,
 and
 thereâs
Â
or
 automatically
 via
 likely
 a
 podcastâŚ
Â
Â
subscription.
Â
Online
 space
 to
 build
 a
Â
Social
 Networking
 Facebook,
Â
personal
 proďŹle
 and
Â
Service
 MySpace,
 Twitter
Â
connect
 with
 others.
Â
A
 site
 that
 allows
 users
Â
Wikipedia,
Â
Wikis
 to
 enter
 and
 edit
Â
answers.com
Â
content.
 Adapted
 from
 http://is.gd/cWWZ9
Â