An overview of Twitter as a tool, how it is used, and why you should be taking advantage of it. Presented to Brandeis University students, faculty, and staff on behalf of Career Services.

1. Jodi
Sperber,
MSW,
MPH
November
17,
2010

2. Before
you
take
notes…
www.slideshare.net/jsperber

3. What
we’ll
cover
 Twi8er
basics
 Examples
 Ge?ng
started
 Tools
that
make
it
easier
 Best
pracBces

5. Photo credit: kevharb, via Creative Commons license
All
if
this,
and
you
want
me
to
tweet?

6. Photo credit: Terje S. Skerdal, via Creative Commons license http://is.gd/bhJag

7. People
have
a
lot
to
say

8. People
have
a
lot
to
say
Updated
numbers:
As
of
June
2010,
Twi8er
averages:
• 750
tweets
per
second
• 65
million
tweets
per
day

9. Photo Credit: emerald isle druid, via Creative Commons license

10. Photo credit jovike, used via Creative Commons licenseAdapted from Twitter 101 for Business

11. Photo credit jovike, used via Creative Commons licenseAdapted from Twitter 101 for Business

12. Anatomy
of
a
tweet

13. Anatomy
of
a
tweet

14. Anatomy
of
a
tweet

15. Anatomy
of
a
tweet

16. Anatomy
of
a
tweet

17. Anatomy
of
a
tweet

18. Anatomy
of
a
tweet

19. Anatomy
of
a
tweet

20. Anatomy
of
a
tweet

21. First step: "
Listen!
search.twitter.com "
Try searching "
for a few keywords
or topics"
Photo credit: Erica Reid, used via Creative
Commons license

22. Developments
Research
MeeBngs
and
Conference
Info
Q&A
ConversaBons
Chit
Chat
Campaigns
What do
you hear?
Photo credit: bullcitydogs, via Creative Commons license

23. Photo credit samcrockett, via Creative Commons license
Asking
quesBons

24. Photo credit: Sifter, used via Creative Commons license
Sharing
informaBon

25. Photo by kevharb, via Creative Commons license
ConnecBng

26. Real
Bme
news

27. Start
a
conversaBon

28. More
on
conversaBons

30. Full
list
here:
h8p://bit.ly/dsnQoj

31. Photo Credit: arbyreed, via Creative Commons license
Does it feel
anything like
this?

32. You
can
do
it!
Really!
Photo credit: kate.e did, via Creative Commons licenseAdapted from Twitter 101 for Business

33. GeBng
started
Signing
up
takes
approximately
one
minute

34. To
help
people
recognize
and
trust
your
account,
fill
out
your
profile
completely
and
include
a
picture
Adapted
from
Twi8er
101
for
Business

35. This
is
where
you
type
your
140

41. Follow
relevant
accounts
 Following
somebody
means
you’ve
subscribed
to
their
tweets
 When
you
find
a
good
candidate,
look
under
their
picture
for
the
Follow
bu8on
 Start
small
–
follow
five.
Listen
for
a
while.
Then
follow
five
more.
 Lists
are
also
useful
for
finding/
creaBng
groups
on
a
specific
topic
Adapted
from
Twi8er
101
for
Business

42. Get
a
jump
start
 Follow
a
list
of
users
that
someone
else
has
already
created
@jsirkin/healthpolicy
Search
for
lists
on
Listorious

43. That’s the basics!
But it’s only the
beginning…

44. TweetDeck
HootSuite

45. TweetDeck:
desktop
based
This
is
where
you
type
your
140

46. Search
term
Type
140
here
MenBons
IntegraBon
IntegraBon
HootSuite:
web
based

47. Best
pracBces
 Build
relaBonships
on
Twi8er
 Listen
for
comments
about
you
 Respond
to
comments
and
queries
 Ask
quesBons
 Post
links
to
things
people
would
find
interesBng
Adapted
from
Twi8er
101
for
Business

48. Best
pracBces
 Retweet
messages
you
find
interesBng/valuable
 Use
a
friendly,
casual
tone
 Do.
Not.
Spam.
 Don’t
tweet
anything
you
wouldn’t
want
your
mother
to
read…

49. Technology
is
just
a
plaeorm;
it’s
what
people
do
with
the
technology
that
makes
a
difference.
Are you thinking socially?
Photo credit: The Washington Post Peeps Show IV