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Service and Customer Retention - Chapter 12 © Cosmopoint International University College
THE FOLLOW UP AND THE IMPORTANCE OF SERVICES. ,[object Object],[object Object],[object Object]
How does a salesperson help customers? ,[object Object],[object Object]
Building long term business relationship ,[object Object],[object Object],[object Object],[object Object],[object Object]
RELATIONSHIP MARKETING (RM) AND CUSTOMER RETENTION ,[object Object],[object Object],[object Object]
THE PRODUCT AND ITS SERVICE PARTS ,[object Object]
THE PRODUCT AND ITS SERVICE PARTS ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE PRODUCT AND ITS SERVICE PARTS
WHAT IS CUSTOMER SERVICE ,[object Object],[object Object],[object Object]
DETERMINING QUALITY SERVICE ,[object Object],[object Object],[object Object]
CUSTOMER SATISFACTION AND RETENTION ,[object Object],[object Object],[object Object],[object Object]
 
HOW DOES SERVICE INCREASE YOUR SALES? ,[object Object],[object Object]
 
Sales Process Diagram ,[object Object],[object Object],[object Object],[object Object],[object Object]
Account Penetration ,[object Object],[object Object]
What is Account Penetration? ,[object Object]
How To Maximize Account Penetration And Increase Your Sales? ,[object Object],[object Object],[object Object]
THE VALUE OF CUSTOMER RETENTION ,[object Object]
THE VALUE OF CUSTOMER RETENTION ,[object Object],[object Object]
Customer Retention Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Complaints ,[object Object],[object Object],[object Object],[object Object]
Types of Complaining Customers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Handling Customer Complaints ,[object Object],[object Object],[object Object]
Customer Complaint Procedure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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