2. Marketing Strategies Who is your target audience? What channels would be the best to reach them? What will consumers gain from reading your writing? What differentiates your book from others in the same genre?
4. Marketing Tactics Social Media TWO) Use facebook to market your book Share your book with friends Have personal profile, also create a fan page Schedule an event/book signing – use fb to invite your friends and encourage them to invite theirs Test using facebook ads – inexpensive and targeted
5. Marketing Tactics Social Media THREE) Utilize Twitter Send out information on events (lectures/book signings) Link to reviews of your book Post 30 tips in 30 days to generate interest in your book FOUR) Use LinkedIn to gain connections and help with word of mouth on your writing and work activities Participate in discussions on your area of expertise/subject matter. Provide a link to your book. FIVE) If the subject is educational, use SlideShare to get name recognition on the subject matter
7. Marketing Tactics Public Relations SEVEN) Contact your local newspaper and radio station for publicity EIGHT) What events can you tie into? NINE) Utilize blogs (other people’s) Send your book to appropriate bloggers for their review (note transparency) Research blogs relevant to your audience and begin to comment on those blog sites
8. Marketing Tactics Word of Mouth TEN) Give a reading of your work At no charge Bring copies of your book to sell Bookstores, colleges, coffee houses, museums, places of worship, YMCA, Senior Center ELEVEN) Are you an Expert? Arrange a lecture College or university Writers convention Conference related to area of expertise Segment on radio Get video clips of lecture to use in marketing
9. Marketing Tactics Public Relations Register as an expert resource with ProfNet https://profnet.prnewswire.com/CommunicationProfessional.aspx Sign up on HARO to be a source http://www.helpareporter.com/
10. Marketing Tactics Direct TWELVE) Utilize direct mail to promote your book THIRTEEN) Utilize email Communicate to friends and target prospects who would enjoy your book (gardeners, cat lovers . . . ) FOURTEEN) Bookmarks create a bookmark that readers will want to hang onto with an inspirational quotation or list of handy tips and distribute at networking events
11. Using Video FIFTEEN) Create a book trailer. Some are clips of authors talking about their books or mimic a movie trailer. Some authors hire actors to act out scenes in their book. An economical DIY alternative is using Windows Movie Maker to put together stills or video recordings. Most book trailers are 1-2 minutes long.
12. Using Video Book trailer examples Similar to a movie preview http://youtu.be/jcSZUGaUKuw Simple preview of book http://youtu.be/gntAKRXfFeo Author telling about their book http://youtu.be/57WDTZpb6lE Upload your book trailer to YouTube, Google Video, Yahoo Video, facebook, your website and blog; also can be used in email.
14. Thank You! Jill Stilwell Strategic America 6600 Westown Parkway West Des Moines, IA 50266 515-453-2090 office 515-979-1609 cell
Editor's Notes
Demographics: gender, race, age, disability, mobility, home ownership, profession, location
Having a bad author/book website is like showing up to a business meeting in sweatpants and a dirty T-shirt. Is this how you want to present yourself to the world?
Twitter in briefTER•“Microblogging” service that allows people to send 140‐character messages to “followers” or read messages frompeople they are “following”•People use Twitter to share news, links, items of interest,opinions•Approximately 20 million users – number of users isdropping* month‐over‐month•Somewhere between 60 and 80 percent of Twitter usersabandon the service within or after the first month of usage•Average Twitter user has 126 followersIs Twitter the right tool for you?TER•Twitter requires more time and more thought thanFacebook, your own website, or a blog•You should aim to “tweet” 4‐6 times a day – that includes“re‐tweeting” and replying to other’s tweets – like Facebook,this is not a one‐way conversation•The interactions on Twitter are fast‐moving and continue 24hours a day•Probably best for a limited campaign when you are trying topromote a new book launch or group of appearances – unlessyou start tweeting and just like it
SCRIBD is a social publishing site where tens of millions of people share original writings and documents
Kidtivities, Kids Radio Mania, Des Moines Radio Group, Des Moines Register, KCCI segmentWe tied into Barnes and Noble story time, our local libraries, Kids Fest, Beaverdale Parade, Kids night at the mall, etc.
Give a reading of your work at no charge, bring copies of your book to sellBookstores colleges Coffee Houses Museums Places of WorshipCommunity Service Organizations YMCA, Sr. Center – don’t expect a big crowd
Example: a postcard that looks like the book cover with a special introductory offer 10% off cover price “Why I love my mom” send postcard out right before mother’s day. Or “The story of Christmas” send out before the holiday for gift sales.
• Site that allows users to post videos of just aboutanything (except copyrighted material)• Over ONE BILLION “views” (i.e. eyeballs looking atvideos) per day•100 million users and counting•Integrates “social media” features, including the abilityto add other users to a “friend” list, commenting, abilityto post “video responses” to posted videos, etc.• Ten hours of video is uploaded to YouTube everyminute•YouTube is owned by Google•Also a great resource for training videos on how to useother online services, i.e. Facebook, Twitter, etc.
