This presentation was prepared to understand MAAC's stand in the market. Visit: www.malad.maac.info

1. Maya Academy of Advanced Cinematics

2. Table of Contents Executive SummaryMAAC AdvantageMarket Overview4 P’sProduct MixProduct Level Advertising Strategy SWOT Analysis Competition StudyFacts & FiguresFinancial Projections

4. India is becoming a global outsourcing hub providing animation production services

5. Animation training industry has the potential to grow at 30 per cent in India (Current Growth Rate 18%)

7. India emerging as animation outsourcing hub

8. Increase in institutions providing animation education

9. Increase in demand of skilled resources

10. High set up and production cost

11. Manpower shortage

12. Protection of Intellectual property

14. Use of animated content across sectors

15. Indian animation movies are gaining international appeal especially the mythological characters

16. Increase in demand of skilled manpowerFuture Trends

18. MAAC has successfully prepared thousands of students for careers in animation studios & in filmmaking.

19. MAAC is part of Aptech, the global retail & corporate training solutions provider.

20. Market share of 39% in India

21. Over 75 centre’s across India & the Middle East , UK, Nepal & Singapore

24. MAAC Product Mix

25. Product Levels: Customer Value Hierarchy Potential Product Augmented Product Expected Product Basic Product Core Product

26. Advertising Activities

27. Advertising Campaigns

28. 24fps Awards

30. Competition Study For Gaming Course

31. Estimated Revenue for Next Five Years Base for Estimation: Growing Animation Industry Growing need for skilled manpower in the Industry MAAC’s continued growth History Additions of two new range of products viz Multimedia & Gaming Courses Company yet to open centers in many 2 & 3 tier cities across India International market

32. Estimated Advertising Budgets Actual Figures are mentioned for FY 2010-11 Ad Budget: Approx 4.5% of Booking amount. Which goes on decreasing due to new centre openings & thereby cost per centre comes down.

33. References www.maacindia.com Nasscom Industry Survey Business Standards Economic Times National Skill Development Corporation www.nsdc.org

34. Thank You By Sunil Jaiswal Contact: +91 98192 12154 Mail ID: jsunil07@yahoo.com