Simmethod apple case study

SIMMETHOD™
Best-In-Class Profiles and C-Suite
Risk and Opportunity Alerts
Apple’s C-Suite Alerts
A new way to measure and predict
Corporate Risk and Performance and
fend-off current and future competitors
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SIMMETHOD™
Risk and Opportunity Alerts
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SIMMETHOD™
Risk and Opportunity Alerts Case Studies
Table of content:
• Methodology
• C-Level Industry and Business Trends
• C-Level Business Competitive Intelligence
• HR Contribution to Business Value 2012 to
2013
• Sales and Marketing Contribution to Business
Value 2012 to 2013

SIMMETHOD™
Methodology
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The Way We Measure Corporate
Performance Is Broken
Why do
Businesses
fail?
Blockbuster
Borders
Circuit City
Mervyns
Wachovia
Washington
Mutual
Linen n’
Things

The C-Suite Lament
• We did not see it coming. All my
Divisions’ Analytics pointed
North while my Business as a
whole (in comparison to new
competitors and the Best-In-
Class in multiple industries) went
South.

Disrupting the Way we Measure
Corporate Risk and Performance
There are three main problems:
1. The lack of a single industry-agnostic scale to
measure and predict Corporate
strategy/execution (competitive advantage)
leads to erroneous and inconsistent C-Level
decision-making
2. Silos-analytics lead to erroneous C-level
decisions based on many versions of the truth
3. Lack of C-Level risk and performance visibility
accentuated by inward-looking industry metrics

Silos Analytics Lead to Many Versions
of the Truth and Erroneous Decisions

Towards a Single Index to Measure
Competitive Advantage
• Comparing the elephant legs or ears
against peers’ legs or ears leads to
incorrect conclusions (This is what
traditional analytics does) however,
• The strategy/execution or competitive
advantage of a Business can only be
assessed holistically and it is not the sum
of its parts

SIMMETHOD’s industry-agnostic algorithms
holistically find the Best-In-Class Businesses
in a range of industries and only then
calculate Best-In-Class and low performance
profiles.
These Best-In-Class and Low Performance
profiles and risk alerts act as management
sensors connected to a GPS to:

• Alert you of your risk and opportunities
within and outside your industry,
• Predict your performance against your peers
and the Best-In-Class across multiple
industries and
• Fend-off current and future competitors
coming from inside and outside your
industry.
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Towards a Holistic Index of Corporate
Risk and Performance
• Currently, there is no
single industry-agnostic
scale to measure and
predict Business or Value-
Chain strategy/execution
(competitive advantage).

Towards a Holistic Index of Corporate
Risk and Performance
• Conventional analytics
measures silo by silo (ratio
by ratio) and then adds up
the sum of the parts but
the problem is that (a star
team is not the same as a
team of stars)

A Star Team (Strategy/Execution) Is
Different Than a Team of Stars
• Unlike conventional analytics,
SIMMETHOD’s algorithms
holistically find the Best-In-
Class teams (Strategy/
Execution) first and only then
prepare C-Suite profiles and
risk alerts for each Business
function(e.g. HR or sales)

Lack of Business and Value-Chain
Leading Indicators and Risk Alerts
Company
view
SIMMETHOD™
industry view
indicators &
alerts
SIMMETHOD™
value-chain
view, leading
performance
indicators &
alerts
SIMMETHOD™
global market
view leading
risk/
performance
indicators &
alerts database
Inward-
Looking
Analytics
Maximum
Risk,
Minimum
Visibility
Value-Chain and Market
Leading Indicators and Risk
Alerts
Minimum Risk and Maximum
Visibility

Why do you need Industry Agnostic Leading
indicators and Risk/Opportunities Alerts?
• In an interdependent Market (like
the Planets in the solar system) your
current and future risk and
performance are impacted by an
ecosystem of constantly changing
competitors coming from
inside and outside your
Industry.

Your Gap to SIMMETHOD’s Best-In-Class
Determines Your Risk and Performance
Your current
position against
the B-I-C and
competitors
Gap to B-I-C in
your industry
Gap to
Competitors in
a range of
industries
Gap to B-I-C in a
range of
industries
Your original
targets against
SIMMETHOD
Database

SIMMETHOD’s Disclaimer
• The purpose of the SIMMETHOD
Strategy/Execution Performance Predictive
Index, Best-In-Class Profiles and
Risk/Opportunities Alerts is not to make a
Business right or wrong but rather contribute
towards the understanding of management
actions in comparison to industry peers and
the SIMMETHOD Best-In-Class.
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• SIMMETHOD’s League Table, Strategy/
Execution Performance Predictive Index,
correlations, metrics and risk/opportunities
alerts do not seek to be exact but rather
serve as a conduit to ask better questions
and seek better answers in the performance
improvement, risk minimization and value
creation journey.
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• Sometimes, the value of a metric in
itself does not provide the greatest of
insights, but valuable actionable
knowledge is gained from its ability to
provide a trend or a common
comparison yardstick with other
Businesses across a range of industries.
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• This report is for informational purpose only
(with management rather than financial
information) and SIMMETHOD shall not be
liable for the contents of the report or
risk/opportunities alerts or for any damage
incurred or alleged to be incurred to any of
the Businesses included in the Reports as a
result of its content.
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SIMMETHOD League Table 2013
Business services, Technology, Software, Social Media, HR
Best-In-Class Top 25%
NHN, Visa, Apple, Mastercard, Checkpoint, Baidu,
Infosys, Netease, Google, Yahoo, Cognizant, Priceline,
Tata, Cielo, Intuit, AOL, Paychex, Wipro, VMware
Best-In-Class Top 50%
Aggreko, Accenture, Experian, Dassault, HCL,
Moody’s, Oracle, Citrix, LinkedIn, Microsoft,
Amadeus, SAP, H&R Block, DKSH, IBM, Salesforce,
Amazon, Ebay, Teradata
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SIMMETHOD League Table 2013
Business services, Technology, Software, Social Media, HR
Mid Range Score
Adobe, Brambles, Thomas Cook, Verisk Analytics, EMC,
Automatic Data, Facebook, Honeywell, Randstad,
Compal, HP, Western Union, Quanta, Alliance, United
Technology, Innolux
Low Range Score
CA, Fiserv, Sodexco, Tui, Netapp, Manpower, Dell,
Computer Science, Fidelity National, Adecco,
Symantec, Capgemini, Atos, Expedia, American
Express
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SIMMETHOD™
Industry and Business Trends
C-Level View
• Are you mistaking any positive
growth for real competitive
advantage?

SIMMETHOD™
Industry and Business Trends
C-Level View
• Your rate of improvement against
the SIMMETHOD Best-In-Class will
determine your future risk and
performance
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SIMMETHOD’s Case Studies: Business Trends
Across the Major C-Level Indices – 2012 to 2013
In the following Case Study, the gaps
between the 2012 and the 2013 graphs
show the areas of the Business where
competitive advantage is being gained
or lost in relation to peers and the
SIMMETHOD Best-In-Class

SIMMETHOD’s C-Level Indices Business Trends
2012-2013
Apple and the Best-In-Class
0
10
20
30
40
50
60
SIMMETHOD
Management
Controllable
Resources index
SIMMETHOD Value
Creation Index
SIMMETHOD
Minimum Company
Business Model
index
SIMMETHOD
Strategy/ Execution
Performance
Predictive index
Apple 2012
Apple 2013
Average 2013
Best-In-Class
Apple is outperforming the Best-In-Class
although C-Level indices have all dropped
from previous levels

SIMMETHOD’s Business Trends Across the
Major Indices – 2012 to 2013
0
10
20
30
40
50
60
Apple
2012
Apple
2013
Areas where competitive
advantage against peers and
the B-I-C is being gained or lost

SIMMETHOD’s Case Studies
Competitive Intelligence
C-Level View
SIMMETHOD’s Case Studies:
Business Competitive
Intelligence

SIMMETHOD Competitive Intelligence
In a market where industry-barriers
have collapsed and new competitors
can come from any industry,
• How do you measure and predict
your future risk and performance
and
• Fend-off current and future
competitors?

• Unlike static ratios that do not capture the
dynamic relationships between Businesses,
SIMMETHOD’s industry-agnostic composite
indices
• Measure the interactive relationships
(competitive advantage) between
Businesses across multiple industries and
• Provide early warning alerts of future
threats and opportunities.

SIMMETHOD’s Strategy/Execution
Performance Predictive Indices
• Rate your management ability to strategize
and execute against your peers and the Best-
In-Class in multiple industries,
• Show the strengths and weaknesses of your
Business in relation to your peers, current
and potential future competitors and
• Are a predictive indication of future
threats/opportunities from within and
outside your industry.
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2013
-10
0
10
20
30
40
50
Apple Google Microsoft Amazon Average 2013
Best-In-Class
SIMMETHOD
Management
Controllable
Resources index
SIMMETHOD Value
Creation Index
SIMMETHOD
Minimum Company
Business Model index
SIMMETHOD
Strategy/ Execution
Performance
Predictive index
The SIMMETHOD algorithm and industry
agnostic indices rate your management
decisions and competitive advantage in
relation to your peers and the Best-In-Class

2013
-10
0
10
20
30
40
50
Apple
Google
Microsoft
Amazon
Apple’s above B-I-C Management
Controllable Resources Index
shows effective resource
management. Its Value Creation
Index has dropped in relation to
its peers and the Best-In-Class

SIMMETHOD™
Industry and Business’ Trends
SIMMETHOD Case Studies
HR’s Contribution to Business
Value in Relation to your Peers
and the Best-In-Class

SIMMETHOD™ Industry and Business’ Trends
HR’s contribution to Business Value 2012 to 2013
0
10
20
30
40
50
60
Apple Strategy
/Execution
Performance
Predictive index
B-I-C Strategy
/Execution
Performance
PredictiveIindex
Apple HR Index B-I-C HR Index
2012
2013
Although still above B-I-C average Apple‘s
Strategy/Execution Performance Predictive
Index and HR Index have decreased at a faster
rate than the Best-In-Class

SIMMETHOD’s Competitive
Intelligence
HR View 2013
Apple’s Case Study:
(With Updates Throughout 2013)

SIMMETHOD’s Competitive Intelligence
HR’s View 2013
0
5
10
15
20
25
30
35
40
45
Google Amazon Apple 2013 B-I-C
SIMMETHOD
HR Index
SIMMETHOD
Strategy
/Execution
Performance
Predictive Index
Apple’s above B-I-C HR Index is a
strong contributor to Apple’s above
B-I-C Strategy/Execution
Performance Predictive Index

SIMMETHOD™
SIMMETHOD’s Case Studies:
Sales and Marketing Contribution
to Business Value in Relation to
your Peers and the Best-In-Class

SIMMETHOD Industry and Business Trends
Sales and Marketing contribution to Business Value
2012 to 2013
0
10
20
30
40
50
60
Apple Strategy
/Execution
Performance
Predictive index
B-I-C Strategy
/Execution
Performance
PredictiveIindex
Apple Sales Index B-I-C Sales Index
2012
2013
Apple’s Sales Index drop is in line with the Best-In-
Class. Its Strategy/Execution Performance
Predictive Index has dropped faster than the B-I-C
highlighting future competitive pressures
(although it is still above B-I-C average)

Sales and Marketing View
2013
Apple’s Case Study
(With Updates Throughout 2013)

Sales and Marketing View
0
5
10
15
20
25
30
35
40
45
Google Amazon Apple 2013 B-I-C
SIMMETHOD Sales
Index
SIMMETHOD
Strategy
/Execution
Performance
Predictive Index
Apple’s Sales and Strategy/Execution
Performance Predictive Index
continue to outperform peers and the
Best-In-Class

SIMMETHOD™
Risk and Opportunities Alerts
• The SIMMETHOD algorithm reviews 1000’s of
Businesses and stockholders decisions across
Business Sectors and builds Industry-Agnostic
indices in order to identify, measure,
correlate and predict your strengths,
weaknesses, risks and opportunities against
your current and potential future
competitors from inside or outside your
industry.
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SIMMETHOD™
The SIMMETHOD algorithm selects the Best-In-Class
performers in Technology, Software, Social Media, HR and
Business Services and produces Risk/Opportunities Alerts
geared to
• C-Level,
• HR,
• Finance,
• Sales and Marketing Executives and
• Investors
showing trends, risk and Best-In-Class profiles and
competitive intelligence in graphical and metrics form and
risk/opportunities alerts throughout 2013.
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SIMMETHOD™
• SIMMETHOD receives over
100,000 Business readers per
year and has been Hot on
LinkedIn, Twitter and
Facebook 39 times.
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Best-In-Class Profiles and
Risk/Opportunity C-Suite Alerts
• “SIMMETHOD added real dollars to our bottom
line”. Edmund Khalaf, CFO and VP, APAC
Randstad.
• “SIMMETHOD is a brilliant way to assess
performance without politics, opinions and
interpretations ‘about how are we doing' - This a
truly powerful methodology that is needed in
the marketplace”. Stephen Maloney, Business
Intelligence Sales Manager, Oracle.
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Jorge Oscar Tabacman
jtabacman@gmail.com
Twitter ID: SIMMETHOD
SIMMETHOD™
A New Way to Measure and Predict
the Risk and Performance of Your
Business and Alert You of New
Threats and Opportunities

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