How an Mobile Technology can generated an Value Added to Increasing the Revenue on Vietnam Geo.

1. Present

2. BACKGROUND
Vietnam
has
started
new
era
in
t e l e c o m m u n i c a 3 o n
w i t h
t h e
introduc3on
of
3G.
In
3G
era,
data
services
will
growing
massively
and
it
will
be
a
new
challenge
for
content
provider
on
how
to
capitalize
it.
With
the
new
challenge
and
increasing
compe33on,
It
is
necessary
for
content
provider
to
react
quick,
adap3ng
and
provide
breakthrough
innova3on
and
fresh
new
ideas
to
cope
with
this
opportunity.

3. VIETNAM
DIGITAL
MEDIA
OVERVIEW

4. FACT
Vietnam
has
a
lot
of
poten3al
for
mobile
data
services.
We
conclude
this
based
on
our
research
about
the
impact
of
3G
migra3on
and
the
correla3on
with
the
increase
of
mobile
data
usage.
Market
Growth
Projec?ons
(check
diagram
below)
Wireless
business
con3nue
to
grow
as
projected.
Switching
from
2G
to
3G
takes
place
as
service
providers
start
migra3ng
their
networks.
As
the
voice
traffic
is
approaching
the
satura3on
stage,
service
providers
are
depending
on
Mobile
Broadband
(HSD)
Service
to
bring
in
new
revenue.

5. DATA
USAGE
GROWTH
PATTERN
3G
data
usage
growth
is
steady;
annual
data
usage
growth
rate
is
~3x.
By
analyzing
what
Vietnam
people
want,
than
we
can
have
clear
indica3on
what
direc3on
we
might
take.

6. Mobile
vs
Computer
From
the
chart
above,
we
can
see
the
disparity
between
computer
and
mobile
phone
user,
but
it
only
occur
when
mobile
phone
s3ll
using
2G
services.

7. Based
on
experience
from
other
countries
OVERCOME
when
they
migrate
to
3G,the
disparity
tend
to
become
smaller.
It
might
even
be
possible
to
overcome
desktop
PC
user
as
it
happen
in
Thailand
and
Indonesia.
By
knowing
the
interest
of
internet
users,
and
combined
it
with
deep
analysis
of
mobile
data
users,
we
can
take
measurable
steps
by
offering
services
that
integrate
the
desires
of
internet
users
and
mobile
devices.
With
3G,
in
the
future
there
will
be
more
people
reading
email,
browsing
facebook
on
their
mobile
phone
instead
of
desktop
PC
or
Laptop.
So
here
our
programs:

8. • From
what
we’ve
seen
on
chart
APPLICATIONS
above,
news/sport/weather
are
more
likely
being
visited.
• Mul3media
and
Entertainment
also
highly
demanded.
• Almost
everyone
on
internet
loves
social
media,and
this
also
applied
with
Vietnamese.
*)
Picture
apps
above
only
as
a
sample

9. GAMING
• Pearl
Research
have
been
conduc3ng
Internet
café
visits
as
part
of
their
methodology.
The
Internet
cafes
Pearl
Research
visited
in
Vietnam
were
consistently
crowded
with
users
playing
online
games.
According
to
the
research,
In
one
high-­‐end
Internet
cafe,
a
few
interviewees
were
spending
an
average
of
500,000
VND
($31)
per
month.
These
consumers
are
driving
the
digital
entertainment
and
online
games
market
with
virtual
item
purchases.
• In
conclusion,
Vietnam’s
large
youth
popula3on,
the
popularity
of
Internet
cafes,
and
a
growing
economy
that
has
averaged
8%
annually,
makes
Vietnam
an
important
market
to
track.
*)
Picture
apps
above
only
as
a
sample

10. ZODIAC
APPS
• One
of
the
most
popular
demands
from
teenagers
are
Zodiac.
• Klikkananstudio
will
presents
“the
Zodiac
apps”
in
which
the
informa3on
will
be
updated
daily
via
wapsite
and
push
the
info
automa3cally
through
applica3ons
that
are
embedded
in
the
mobile
phone.
*)
Picture
apps
above
only
as
a
sample

11. MOBILE
VIDEO
• One
of
the
products
we
offered
and
STREAMING
APPS
also
have
technological
advance
are
mobile
video
streaming.
• The
video
will
be
highly
compressed
in
order
to
speed
up
loading
and
minimizing
hiccup
while
buffering.
• Mobile
video
streaming
will
incorporate
links
from
various
internet
video
streaming
across
the
world.
*)
Picture
apps
above
only
as
a
sample

12. SOCIAL
NETWORK
AND
CHAT
APPLICATION
• This
is
the
applica3on
for
social
networks
that
connected
directly
into
the
chat
engine
just
like
facebook.Specifically
built
for
mobile
phone
user
in
Vietnam.
• Providing
highest
user
experience
and
the
ability
to
be
connected
any3me
anywhere.
*)
Picture
apps
above
only
as
a
sample

13. FOOTBALL
NEWS
• Bring
the
latest
football
news
from
MOBILE
APPS
all
around
the
world,directly
to
the
user
with
just
a
touch
on
their
finger.
• News
from
the
latest
match,
rumors,
game
schedules,
player
transfers,
fans
club,
gallery
/
wallpaper.
*)
Picture
apps
above
only
as
a
sample

14. THANK
YOU
www.klikkananstudio.com
Address:
Office:
Workshop:
Call
and
Fax:
Wisma
Metropolitan
2,
6th
Fl.
Jl.
Grin3ng
3
no.
35
Pulo,
Kebayoran
Baru.
+62
21
726
16
87
Jl.
Jend.
Sudirman
Kav.
29-­‐31
Jakarta
Selatan
12160
Email:
Jakarta
Selatan,
Jakarta
12920
klik@klikkananstudio.com