6. Top 10 myths about enterprise social
collaboration
1. It is just a social networking site
2. It’s only for the young generation
3. It’s a waste of valuable time
4. It’s not as secure as e-mail and legacy apps
5. Social conversations aren’t legal records
6. Social collab and document management aren’t connected
7. It will only suit IT since they are more savvy
8. Roll-out the tool and the rest will follow
9. User-generated content may produce bad or incorrect information
10. Social collaboration activity isn’t going to affect my bottom line
7. Traditional business
Hierarchical, functional structures
Top-down management
Knowledge is power
Command and control
8. Business has changed
Hyper-connected and hyper-competitive
Global
Innovation driven
Decentralized
Baby boomer retirement – infusion
of fresh blood
BYOD
9. The Internet generation
The Mindset List (http://www.beloit.edu/mindset/)
CD’s are vintage
Friendships are quantified on Facebook
Foursquare isn’t a schoolyard game
11. What can we learn?
They multi-task
They communicate in real time
Location doesn’t matter
Collectively it is a continuous stream of real-time knowledge
They know what their friends know
Simplicity and transparency reign
Just imagine if this stream could be shared across our enterprise
12. What can we learn?
They multi-task
They communicate in real time
Location doesn’t matter
Collectively it is a continuous stream of real-time knowledge
They know what their friends know
Simplicity and transparency reign
Just imagine if this stream could be shared across our enterprise
13. Share of users who use social networking
100%
86%
80%
72%
60%
50%
40% 34%
20%
0%
18 - 29 30 - 49 50 - 64 65 +
14. Social network users by age
30%
26%
25%
25%
20% 19%
70% between 25
16%
15% and 54
10%
6%
5%
5%
2%
0%
0 - 17 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 +
17. Social Productivity Pillars
Conversations People are Context You always
make always enriches know what’s
connections available interactions happening
Fundamentals
identity, privacy, managing connections
seamless, delightful, complete experiences
18. My Site Host - The Landing Page
Newsfeed: shows you updates on social activities for
items and people you are following:
20. Communities overview
Builds on the concepts of
discussions, likes, ratings, badges and reputations
Communities are websites
Uses Wiki Pages infrastructure
A community is based on set of functionalities and
lists that exist in the community
21. Communities – design concepts
Content is organized by Categories, with a rich UI
comprised of image and data
Presentation pages are wiki pages
Users can use rating for content and reputation for people
People can also report “abuse” for a moderator to act
upon
Moderators can choose the “best” reply
22. Tracking your reputation
People reputation is impacted by activities like creating
posts, adding replies, etc.
Reputation is per community – reputation in one does not
affect others
Reputation model cannot be extended
Community owners control points for each activity
23. Earning badges
Administrators also configure what point thresholds are required
to achieve reputation rankings
Once a member reach a specific level he/she receives a badge
that shows achievement goals reached
Achieved badges can be displayed as a ranking level or specific
text
27. Guidance on adopting social
Must have a social media strategy
The right guidance for users will vary by industry and culture
Identify community owners
Be sure to have a social policy
How to address inappropriate content
How to improve signal-to-noise ratio
Follow six steps for success
28. Six steps for success
1. Learn how tools work and what value can they bring
2. Focus on the goals - there should be a well-defined purpose
3. Identify the right tools for the job, keeping other channels in mind
4. Allocate resources to these solutions (it is an investment)
5. Define what success is and how to measure
6. Start small & be flexible – grow & adapt
as needed
29. AvePoint’s “Rules of Engagement” for social
Be transparent
Be judicious
Write what you know
Use a disclaimer
It’s a conversation
Be responsible
Be a leader
Respect proprietary information and content
If it gives you pause, pause
Give people a voiceGroup centricTacit knowledgeIt is not a corporate Facebook – but building personal relationships does matterExchange ideas in close to real time
Very large Oil & Gas company in Calgary - 50% of the workforce will be retiring in the next five years. How will this change their culture?
- Ferris Bueller is old enough to be their father - They have never seen a blackboard - Labor disputes have always only been in sports
They are multi-taskers. From the very beginning, Generation Z-ers have grown up in a world that is all about connecting through technology. In this new world, simplicity and transparency will reign.This generation is communicating in a "real" way with family members and friends across the country, or even around the world, without being in the same physical space. In fact, you could argue that the many ways that they are communicating -- with IM, constant updates, thousands of texts a month -- it all adds up to a continuous stream of real-time dialogue. They know where their friends are, what they are doing, what they know, and in some cases what they think. Imagine if this streamof real-time knowledge could be shared across our enterprise. Can this break down walls, both physical and virtual within siloed organizations.
The problem isn’t with SharePoint or social media in general. It’s often with people. What someone posts on SharePoint or Yammer is probably something they also share at the watercooler. The difference is that at the watercooler, it may not be reported.Improving signal to noise ratio – communities do help. Noisy people are often silenced by the laws of social—they will be blocked out. In this way, they are self-governing.