4. "It's the wild west of content development,
the place where all the bad content is born,
the place we all want to run screaming from,
except launch is in two weeks and we just
need to get the damn thing live,
no matter what."
Kristina Halvorson (2010):
Content Stategy for the Web
Foto: http://www.flickr.com/photos/canolais/3328563217/in/photostream/
10. "Content Strategy ist the
practice of planning for
the creation, delivery
and governance of
useful, usable Content"
Kristina Halvorson
http://www.flickr.com/photos/myblackrainbow/58038866
11. Wer
ist mein Nutzer
und
was braucht er?
Foto: Stathis Stavrianos http://www.flickr.com/photos/stathis1980/4770663547/in/photostream/
12. "To organization man,
the customer is an outsider,
a stranger"
Gerry McGovern (2006):
Killer Web Content
Foto: Teymur Madjderey http://www.flickr.com/photos/icedsoul/2349959115
13. Web content is useless unless it does one
or both of the following:
• Supports a key business objective
• Supports a user (or customer) in
completing a task
Kristina Halvorson
16. Warum...
… brauchen wir
… muss das
einen
auf die
YouTube-
Startseite
Channel
?
?
… soll die
Firmen- … sollten wir
Philosophie auf Facebook
auf die sein
Website ?
?