1. ONE DAY WITH INNOVATION the Future of Newspapers and the Newspapers of the Future SYDNEY 2009 INNOVATION

2. INNOVATION

3. VISION FROM MEDIA COMPANIES TO INFORMATION ENGINES STRATEGY INTEGRATED NEWSROOMS AND MULTIMEDIA DESKS

5. ‘ BEST NEWSPAPER CONCEPT AND DESIGN IN EUROPE AND WORLD’ 2004 2006 2007 2008

9. SOME RECENT CLIENTS

10. SOME RECENT CLIENTS

11. SOME RECENT CLIENTS

12. FROM MEDIA COMPANIES TO INFORMATION ENGINES , FROM READERS TO AUDIENCES , FROM AUDIENCES TO COMMUNITIES

15. INNOVATION

16. WHEN WILL WE GET RID OF THE ELEPHANTS?

17. S O U L

18. S ensuous

19. O mnipresent

20. U nique

21. L ight

22. S O U L

23. Respect Love

24. Respect Love

25. Respect Love

26. Respect Love

27. NEWSPAPERS AT A STRATEGIC INFLECTION POINT WHERE DO WE GO FROM HERE?

28. 1. Exit 2. Sold or Be Taken Over 3. Bleed a death of a 1,000 cuts 4. Re-Invent the Business by focusing on ‘profit audiences’

29. APPLE - MARVEL They did it They Re-Invented themselves

30. Paper will stay. It will NEVER die, but the Business Model and Content Proposition has CHANGED

31. I AM NOT WORRIED ABOUT THE FUTURE 1

32. I AM WORRIED ABOUT THE PRESENT 2

33. I AM NOT WORRIED ABOUT THE FUTURE OF NEWSPAPERS 3

34. I AM WORRIED ABOUT THE FUTURE OF JOURNALISM 4

35. WHAT WORRIES ME IS FRONT PAGES LIKE THIS ONE

38. INNOVATION

39. NEWSROOMS LIKE THESE

64. HOW TO REINVENT NEWSPAPERS?

68. “ RAISE HELL AND SELL NEWSPAPERS ”

77. THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES PROFITS AND GOOD JOURNALISM, BUT A BUSINESS WHERE GOOD JOURNALISM IS THE BUSINESS

78. 5 PENDING RE VOLUTIONS IN NEWSPAPER COMPANIES 1. RE -invent content 2. RE -organise newsrooms & management 3. RE -design formats 4. RE -discover revenue streams online 5. RE -think advertising and distribution models

79. INNOVATIONS IN CONTENT & FORMAT

80. LIPSTICK ON A PIG

81. IT’S ABOUT EDITORS INNOVATION

82. FROM JOURNALIST TO JOURN ANALYST INNOVATION

83. 80/ 20 – 20/ 80 Innovation Formula INNOVATION

84. FROM NEWSPAPERS TO NEWS ZINES INNOVATION

85. LESS YESTERDAY, MORE TODAY & TOMORROW INNOVATION

97. PROTOTYPING THE FUTURE B E R M E R INNOVATION

98. NEWS CAVIAR B E R M E R INNOVATION

99. JOURNALISM CAVIAR B E R M E R INNOVATION

100. 30 /30 LESS OF MORE MORE OF LESS B E R M E R INNOVATION

101. 30 /30 A DAILY GRAPHIC THE ECONOMIST B E R M E R INNOVATION

102. A POCKET NEWSZINE DEEP SHORT HANDY SMART SHARP NEWSY BOUND PUNCHY FRIENDLY ANALYTIC DIFFERENT FULL COLOR COMPELLING EASY TO READ 30 /30 B E R M E R INNOVATION

103. B E R M E R INNOVATION

104. HANDY B E R M E R INNOVATION

105. EASY B E R M E R INNOVATION

106. NEWSY B E R M E R INNOVATION

107. COMPELLING B E R M E R INNOVATION

108. TWO ENTRIES B E R M E R INNOVATION

109. SHORT B E R M E R INNOVATION

110. DEEP B E R M E R INNOVATION

111. ANALYTIC B E R M E R INNOVATION

112. PPUNCHY B E R M E R INNOVATION

113. SHARP B E R M E R INNOVATION

114. AN ADVERTISER’S DREAM B E R M E R INNOVATION

115. THE FORMAT OF THE FUTURE IS 30 30 B E R M E R INNOVATION

116. YOUNGER B E R M E R INNOVATION

117. DIFFERENT B E R M E R INNOVATION

118. END PART 1

119. INNOVATION IN NEWSROOMS

120. PAPER VERSUS ONLINE, A FALSE DICHOTOMY

121. BEYOND NEWSPRINT O GLOBO

122. BEYOND NEWSPRINT AND FROM NEWSPRINT?

123. YES BEYOND NEWSPRINT?

124. NO AND FROM NEWSPRINT?

125. A MONO-MEDIA NEVER GENERATES A MULTIMEDIA

126. NEWSPAPERS & MAGAZINES RADIOS & TELEVISIONS ARE MONO-MEDIA

127. INTERNET IS THE ONLY MULTIMEDIA

128. THEREFORE, ONLY FROM AN INTERNET BASE CAN ONE BUILD A TRUE MULTIMEDIA NEWS ORGANIZATION

129. ON LINE TRADITIONAL PRINT-CENTRIC NEWS ORGANIZATION PRINT PHOTOS TEXTS GRAPHS

130. THE NEW ONLINE-CENTRIC NEWS ORGANIZATION ON LINE ONLINE AUDIO VIDEO GRAPHS TEXTS PHOTOS

131. NO MUSIC DISTRIBUTION COMPANY EVER THOUGHT OF THE iPOD

132. PRINCIPLES OF INTEGRATION 10

133. INTEGRATION IS NOT A STRATEGY TO SAVE MONEY 1

134. INTEGRATION IS A STRATEGY TO INVEST IN GROWTH AND DEVELOPMENT 2

135. CO-OPERATION IS NEEDED BUT NOT SUFFICIENT ENOUGH TO INTEGRATE 3

136. The New York Times

137. INTEGRATION BEGINS WITH TOP MANAGEMENT 4

138. SYNERGIES BEGIN WITH DAILY PLANNING AT THE SUPERDESK 5

139. RADAR IS THE NUCLEUS OF INTEGRATION 6

140. ARCHITECTURE, CMS AND NEW WORKFLOWS ARE THE TROJAN HORSES FOR INTEGRATION 7

141. THE ONLY MULTIMEDIA DIRECTOR IS THE NEWSROOM EDITOR 8

142. INTEGRATION AFECTS EVERYONE: MANAGEMENT AND NEWS STAFF 9

143. ONLINE FIRST PRINT SECOND 10

144. SIX MODELS FOR INTEGRATION AND DISINTEGRATION

145. INTEGRATION FROM PAPER EL PAIS 1

146. El Pais (España)

148. TECHNOLOGICAL INTEGRATION THE DAILY TELEGRAPH 2

149. Daily Telegraph (UK)

150. MAINTAINS THE ONLINE GHETTO

152. INTEGRATION BY MACRO-SECTIONS THE GUARDIAN 3

154. The Guardian (UK)

155. The Guardian (UK)

156. INTEGRATION BASED ON AUDIENCES BBC 4

157. AUDIENCES ARE THE NUCLEI OF MULTIMEDIA INTEGRATION

158. BBC RESULTS MORE TRAFFIC ONLINE AND OFFLINE, WITH “AUDIENCES FIRST” STRATEGY

159. INTEGRATION FROM INTERNET BLOOMBERG 5

160. Bloomberg (USA)

161. Text Bloomberg (USA)

162. BLOOMBERG RESULTS THEY MAKE MONEY, WORK IN REAL TIME, PAY VERY WELL AND ARE WORLD LEADERS

163. “ PURE DIGITAL”MEDIA LAINFORMACION.COM 6

165. NEWS STAFF: 35 25 JOURNALISTS + 10 DEVELOPERS + ROBOTS FOR NEWS

166. FALSE INTEGRATIONS CLARIN, EL MUNDO, LE FIGARO, LE MONDE, REPUBBLICA, RINGIER, THE NEW YORK TIMES, THE WASHINGTON POST...

167. INNOVATION’S MODEL TOTAL MULTIMEDIA INTEGRATION BASED ON AUDIENCES AND WITH A PLATFORM AGNOSTIC STRATEGY IN THE NEWSROOM AND BOARDROOM

168. HOW? THROUGH THE TOTAL INTEGRATION OF NEWSROOMS AND MANAGEMENT STARTING FROM THE INTERNET BY AUDIENCES, BY MEDIA AND SECTIONS, WITH A RADICAL CHANGE OF THE EDITORIAL AND GRAPHIC MODEL OF THE PRINTED NEWSPAPER

169. TRADITIONAL ORGANIZATION Editorial/ Programming Finance Admin HR IT Legal TV Production Marketing Ad sales Editorial Printing Distribution Ad sales Editorial Printing Distribution Ad sales Newspapers Magazines Radio Editorial/ Programming Production Marketing Ad sales MEDIA GROUP

177. INTEGRATION OF MANAGEMENT VIA TECHNOLOGY CADENA CAPRILES

181. TROJAN HORSES FOR INTEGRATION NEW ARCHITECTURE NEW CMS AND NEW MULTIMEDIA WORKFLOWS

182. “ ONE DIGITAL KITCHEN , SEVERAL RESTAURANTS”

184. INFOGRAFIA PHOTO INFOGRAPHICS WIRES BLOGS-ONLINE COMMENTS PR-SOURCES REPORTERS INFORMATION INTAKE CREATION ONLINE MOBILE TEXT AUDIO/VIDEO ELABORATION PRODUCTION OUTPUT PRINT ONLINE MOBILE PASIVE AUDIENCE ACTIVE AUDIENCE AUDIO VIDEO ASSIGNMENTS PLANNING TEXT ONLINE MOBILE LOGISTICS SUPERDESK MACROEDITORS

185. INFOGRAFIA AGENCIAS BLOGS-COMENTARIOS ONLINE RRPP-FUENTES REPORTEROS INFORMACION INPUT CREACION AUDIO-VIDEO LOGISTICS ASSIGNMENT PRINT ONLINE MOBILE PLANNING SUPERDESK FOTO VIDEO AUDIO ELABORACION PRODUCCION OUTPUT MACROEDITORS

186. AUDIO VIDEO ASSIGNMENTS PLANNING TEXT ONLINE MOBILE LOGISTICS SUPERDESK MACROEDITORS INFOGRAFIA PHOTO INFOGRAPHICS VIDEO POOL AUDIO POOL GRAPHIC POOL DESIGN POOL PHOTO POOL PROGRAMING POOL WIRES BLOGS-ONLINE COMMENTS PR-SOURCES REPORTERS INFORMATION INTAKE CREATION ONLINE MOBILE TEXT AUDIO/VIDEO ELABORATION PRODUCTION OUTPUT PRINT ONLINE MOBILE PASIVE AUDIENCE ACTIVE AUDIENCE BREAKING NEWS WORLD NATIONAL OPINION & COMMENT ANALYSIS INVESTIGATIVE UNIT ARTS LIFESTYLE POLITICS BUSINESS SPORT

191. Sojormedia (Portugal)

193. END PART 2

194. INNOVATION IN CONTENT & PLATFORMS

196. HIRE DEVELOPERS (Las Vegas Sun)

197. NEW TYPES OF DIGITAL CONTENT (Videographic-Economist - La Informacion)

198. DATA, DATA AND MORE DATA (Cedar Rapids Gazette/Vegas Sun)

199. KINDLE IS NOT THE SOLUTION INFORMATION DOES NOT NEED “ PAPER JAILS” OR NEW TECHNOLOGICAL JAILS

200. FROM NEWSPAPER TO NETWORK (Glam vs. iVillage, Chicago Now, Stomp)

201. LESS ABOUT PRODUCT, MORE ABOUT PROCESS INNOVATION

202. NEWSPAPER AS AGGREGATOR (NYTimes extra)

203. NEWSPAPER AS AN OPEN PLATFORM (Guardian API, NPR, BBC)

205. http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=43899896 INNOVATION SEVENTEEN

206. HYPERLOCAL OPPORTUNITIES (Colorado Gazette's Freshink/ This is Bristol)

207. HOW TO MAKE AUDIENCES USEFUL (Chicago Now)

213. INNOVATIONS IN BUSINESS MODELS

214. THE QUESTION IS NOT “TO CHARGE OR NOT TO CHARGE?”

215. THE QUESTION IS “HOW TO CHARGE?”

216. OPEN NEED NOT MEAN FREE

217. WHO, WHAT, WHERE, WHEN – COMMODITY – FREE --------------- HOW, WHY AND WHAT’S NEXT – PREMIUM - PAID

218. We need to take the word “Paper” out of NewsPaper INNOVATION

219. Frequency Will Change Saturday is the new Sunday INNOVATION

220. Paper as PREMIUM Haute Couture vs Pret a Porter INNOVATION

222. LET’S BE HONEST NEWS WEBSITES DO NOT WORK THEY DO NOT MAKE MONEY THEY ONLY ATTRACT AUDIENCES FOR FLASH VISITS THEY WERE DESIGNED WITH A PRINT MINDSET AND THEY HAVE NO BUSINESS PLAN

223. CLASSIFIEDS ARE MAKING A COMEBACK IN SMALL NEWSPAPERS. EVEN VIDEO CLASSIFIEDS.

224. WHO IS KILLING U.S. NEWSPAPERS?

225. U.S. ONLINE CLASSIFIED USAGE HAS DOUBLED FROM 2005 TO 2009... ...BUT U.S. NEWSPAPER CLASSIFIED REVENUES HAVE PLUMMETED Classifieds yearly revenues millions $ 2008 4% 9% 49% 22% 4.222 16.985 9.975 Source: Pew Internet

226. Craiglist eBay

227. Schibsted Classifieds-Online eBay Classifieds Scout group Stepstone SEEK* Rightmove REA Group SeLoger Total Jobs AdenClassifieds EUROPEAN LEADERS CLASSIFIEDS ANNUAL REVENUES IN EUROPE € millions, estimations

228. NOK millions Aftenposten vs. Finn - CARS

229. LEADER ENJOYS VERY HIGH MARGINS 100% 0% EBITDA SIZE OF LEADER VS SEIZE SECOND 1x 3-5x 8-10x 50-70% 30-50% 5-30% OBJECTIVE

231. Legacy.com

232. Hommages.ch

238. REGARDLESS OF THE MODEL YOU ADOPT, MAKE IT A HYBRID

239. LESSONS LEARNED FROM ONLINE BUSINESS MODELS 13

240. PLAY TO YOUR STRENGTHS 1

244. KEEP YOUR FRIENDS CLOSE BUT YOUR ENEMIES CLOSER 2

245. 38 793 200M

246. KNOW YOUR AUDIENCE 3

248. USERS WILL PAY FOR UNIQUE CONTENT 4

252. BUT NOT ALL UNIQUE CONTENT HAS VALUE 5

253. USERS WILL GENERATE CONTENT 6

257. BUT UGC RARELY IS UNIQUE OR GENERATES VALUE 7

259. NEWS KNOWS NO BOUNDARIES 8

261. USERS LIKE GAMES … BIG TIME 9

262. PLACEHOLDER

264. PROFITS STILL EQUAL REVENUE - COSTS 10

265. THERE’S MONEY TO BE HAD IF YOU GRAB NEWS BY THE TAIL 11

268. IT’S NEVER TOO LATE TO INNOVATE 12

272. This is the Toughest of Times INNOVATION

273. This is the Greatest of Times INNOVATION

274. As we migrate to a brave new digital world, please don’t lose your… INNOVATION

275. S O U L

276. innovate or die

277. THANK YOU! ©INNOVATION WWW.INNOVATION-MEDIACONSULTING.COM [email_address]

278. SOME RECENT CLIENTS