2. YOU MAY GET A COPY BY VISITING : INNOVATION-MEDIACONSULTING.COM WAN-IFRA.ORG

5. INNOVATION

6. FROM MEDIA COMPANIES TO INFORMATION ENGINES , FROM READERS TO AUDIENCES , FROM AUDIENCES TO COMMUNITIES

7. ‘ BEST NEWSPAPER CONCEPT AND DESIGN IN EUROPE AND WORLD’ 2004 2006 2007 2008 2009

8. NEWSPAPERS AT A STRATEGIC INFLECTION POINT WHERE DO WE GO FROM HERE?

9. 1. Exit 2. Sold or Be Taken Over 3. Cut, cut, cut until the Cash Cow bleeds to death 4. Re-Invent the Business by focusing on ‘profit audiences’

10. Paper will stay. It will NEVER die, but the Business Model and Content Proposition has CHANGED

11. I AM NOT WORRIED ABOUT THE FUTURE 1

12. I AM WORRIED ABOUT THE PRESENT 2

13. I AM NOT WORRIED ABOUT THE FUTURE OF NEWSPAPERS 3

14. I AM WORRIED ABOUT THE FUTURE OF JOURNALISM 4

15. WHAT WORRIES ME IS FRONT PAGES LIKE THIS ONE

23. 'He died a while ago. He remained for so long a walking human shell.' Michael Jackson Died Twenty Years Ago

35. INNOVATION

36. WHAT WORRIES ME IS NEWSROOMS LIKE THESE

40. What do people want from a newspapers in the 21st Century? INNOVATION

41. LIPSTICK ON A PIG

42. IN AN AGE OF SCRAPPY MESSAGES AND INFORMATION SATURATION – THEY WANT EDITORIAL CRITERIA IT’S ABOUT EDITORS INNOVATION

43. FROM JOURNALIST TO JOURN ANALYST INNOVATION

44. SHOULD NEWSPAPER BE IN THE BREAKING NEWS BUSINESS? INNOVATION

45. NO MORE PAPER OF RECORD OF DAY BEFORE OR 'ALL NEWS THAT'S FIT TO PRINT' INNOVATION

46. WE HAVE TO KILL THE MULTI-SECTION AMERICAN NEWSPAPER MODEL INNOVATION

47. FROM 100 % FORMULA TO 80/ 20 – 20/ 80 Innovation Formula INNOVATION

48. FROM NEWSPAPERS TO NEWS ZINES DAILY NEWS MAGAZINES INNOVATION

49. LESS YESTERDAY, MORE TODAY & TOMORROW INNOVATION

50. THE BIGGEST CHALLENGE TO OUR INDUSTRY IS CREATING THE NEW NARRATIVES OF THE DIGITAL WORLD COMPELLING NEW GRAMMARS AND UNIQUE JOURNALISM ALWAYS SELLS INNOVATION

51. 3 CASE STUDIES 1 FROM A DEVELOPING NATION 2 FROM MATURE HIGHLY COMPETITIVE MARKETS INNOVATION

72. TURNAROUND RESULTS IN 1 YEAR. CIRCULATION TRIPLED CIRCULATION CORREIO vs COMPETITOR

73. TURNAROUND RESULTS IN 1 YEAR. ADVERTISING GREW 9% % CHANGE 2008-2009

74. 2007 2008 2009 TURNAROUND RESULTS IN 1 YEAR. LOSSES CUT IN HALF EARNINGS (R$)

82. THE “HANDS ISSUE” INNOVATION

83. BBC THE “HANDS ISSUE”

84. THE “HANDS ISSUE”

85. THE “HANDS ISSUE”

86. THE “HANDS ISSUE”

87. THE “HANDS ISSUE”

88. THE “HANDS ISSUE”

89. THE “HANDS ISSUE”

90. THE “HANDS ISSUE”

91. THE “HANDS ISSUE”

114. INNOVATION

115. INNOVATION

116. INNOVATION

118. NEW GOVERNMENT PROGRAMME ANNOUNCED AT 7 PM A 9-PAGE COVER STORY DONE ON DEADLINE BY 7 JOUR ANALYSTS WITH THE HARD NEWS AND FACTS THE OPINION OF THE EXPERTS ALL THE NUMBERS AND CHARTS GRAPHICALY RATED (LEFT TO RIGHT) AND EXPLAINING HOW THIS WILL AFFECT YOU

132. www.m.ionline.pt

133. NEW INTEGRATED NEWSROOM

134. NEW INTEGRATED NEWSROOM

135. 57 NEW INTEGRATED NEWSROOM

136. 58 NEW INTEGRATED NEWSROOM

138. LAUNCH RESULTS IN 3 MONTHS. CIRCULATION HALF OF ESTABLISHED COMPETITORS 22% OF i READERS DID NOT READ NEWSPAPERS BEFORE CIRCULATION i DN PÚBLICO

140. Where is the Money? INNOVATION

141. We need to take the word “ Paper ” out of NewsPaper INNOVATION

142. Frequency Will Change Saturday is the new Sunday The money is from Thursday to Sunday INNOVATION

143. Paper as PREMIUM Online and Mobile as MASS MEDIUM Haute Couture vs Pret a Porter INNOVATION

144. Less Circulation + Revenue CHARGE MORE 1X5 2,50 euros vs 50c Starbucks Grande Latte Benchmark

145. LET’S BE HONEST: OUR NEWS WEBSITES DO NOT WORK. DESIGNED WITH A PRINT MINDSET. THEY DO NOT MAKE MONEY. READERS ARE FICKLE AND ALL OF US DO THE SAME INNOVATION

146. THE QUESTION IS NOT “TO CHARGE OR NOT TO CHARGE?”

147. THE QUESTION IS “HOW TO CHARGE?”

148. OPEN NEED NOT MEAN FREE

149. RUPERT MURDOCH, ALMOST 20 YEARS AGO

150. RUPERT MURDOCH, ALMOST 20 YEARS AGO

151. RUPERT MURDOCH, ALMOST 20 YEARS AGO

152. We agree that the biggest blunder the Newspaper has made in the past 50 years was to give it all for free online; but … INNOVATION

153. You cannot close doors that are open INNOVATION

154. INNOVATION VALUE EQUATION

155. WHO, WHAT, WHERE, WHEN – COMMODITY – FREE --------------- HOW, WHY AND WHAT’S NEXT – PREMIUM - PAID

156. PEOPLE WILL PAY FOR WHAT THEY VALUE

157. BACK TO BASICS

158. DEBATE MUST MOVE ON TO WHAT WILL MY READERS PAY FOR?

159. WHAT MADE US GREAT IN THE PAST WILL MAKE US GREAT IN THE FUTURE

160. PEOPLE WILL PAY FOR ORIGINAL STORYTELLING INFORMED COMMENT ANALYTICAL OPINION

161. PEOPLE WILL PAY FOR THEIR PASSIONS SCHOOL REPORTING CRIME REPORTING MEDICAL REPORTING MONEY REPORTING RELATIONSHIP REPORTING

165. REGARDLESS OF THE MODEL YOU ADOPT, MAKE IT A HYBRID

166. LET’S RE-INVENT OUR NEWS WEBSITES AND NOT JUST CHANGE, IMPROVE, REDESIGN OR UPDATE THEM INNOVATION

167. FREEMIUM NEWS MATRIX PROTOTYPE A PROTOTYPE ON HOW TO RE-INVENT THE NEWS WEBSITE SO READERS WILL PAY

169. How do we get there? INNOVATION

170. 5 PENDING RE VOLUTIONS IN NEWSPAPER COMPANIES 1. RE -invent content 2. RE -organise newsrooms & management 3. RE -design formats 4. RE -discover revenue streams online 5. RE -think advertising and distribution models

171. PAPER VERSUS ONLINE A FALSE DICHOTOMY

172. A MONO-MEDIA NEVER GENERATES A MULTIMEDIA

173. NEWSPAPERS & MAGAZINES RADIOS & TELEVISIONS ARE MONO-MEDIA

174. INTERNET IS THE ONLY MULTIMEDIA

175. THEREFORE, ONLY FROM AN INTERNET BASE CAN ONE BUILD A TRUE MULTIMEDIA NEWS ORGANIZATION

176. ON LINE TRADITIONAL PRINT-CENTRIC NEWS ORGANIZATION PRINT PHOTOS TEXTS GRAPHS

177. THE NEW ONLINE-CENTRIC NEWS ORGANIZATION ON LINE ONLINE AUDIO VIDEO GRAPHS TEXTS PHOTOS

178. ONLINE JOURNALISTS: FROM OUTSIDERS TO INSIDERS INNOVATION THE NEW “ONLINE-CENTRIC” NEWS ORGANIZATIONS

179. BBC INNOVATION

180. BBC INNOVATION

181. NO MUSIC DISTRIBUTION COMPANY EVER THOUGHT OF THE iPOD

182. INNOVATION’S MODEL TOTAL MULTIMEDIA INTEGRATION BASED ON AUDIENCES +CONTENT AND WITH A PLATFORM AGNOSTIC STRATEGY IN THE NEWSROOM AND BOARDROOM

183. NEWSROOM INTEGRATION NOT FROM BRANDS, MEDIA OR PLATTFORMS BUT FROM CONTENT AND AUDIENCES INNOVATION

184. SORRY BUT COOPERATION IS NOT INTEGRATION INNOVATION

185. INTEGRATION OF NEWSROOMS AND BOARDROOMS ARE EITHER RADICAL OR IT WILL NEVER HAPPEN

187. AUDIO VIDEO ASSIGNMENTS PLANNING TEXT ONLINE MOBILE LOGISTICS SUPERDESK MACROEDITORS INFOGRAFIA PHOTO INFOGRAPHICS VIDEO POOL AUDIO POOL GRAPHIC POOL DESIGN POOL PHOTO POOL PROGRAMING POOL WIRES BLOGS-ONLINE COMMENTS PR-SOURCES REPORTERS INFORMATION INTAKE CREATION ONLINE MOBILE TEXT AUDIO/VIDEO ELABORATION PRODUCTION OUTPUT PRINT ONLINE MOBILE PASSIVE AUDIENCE ACTIVE AUDIENCE BREAKING NEWS WORLD NATIONAL OPINION & COMMENT ANALYSIS INVESTIGATIVE UNIT ARTS LIFESTYLE POLITICS BUSINESS SPORT

188. ONE DIGITAL KITCHEN SEVERAL MEDIA RESTAURANTS

191. Sojormedia (Portugal)

193. What do Readers Say? HARRIS-INNOVATION READERSHIP SURVEY

197. 2009 Harris Poll on Newspaper Readership for INNOVATION Media What are your sources for news and information today? Table note: 2009 poll/2007 poll United States Great Britain France Italy Spain Germany Europe % % % % % % % TV Network News 26/25 32/36 30/29 30/30 31/22 26/28 30/29 Online news and information 22/18 18/14 17/17 21/22 17/18 18/16 18/17 Cable network news 14/14 2/2 2/9 7/5 3/7 9/7 5/6 Radio 10/12 17/16 21/20 11/11 14/16 1618 16/16 Major Daily Newspapers 10/12 6/6 9/7 7/6 11/13 12/13 9/10 Local community newspapers 7/8 5/6 5/3 6/7 3/3 5/4 5/5 National Daily Newspapers 4/3 11/11 6/6 10/8 12/12 5/5 9/9 Magazines 4/4 4/3 7/5 5/5 4/4 5/5 5/4 School & work newsletters 1/1 1/1 2/1 1/1 2/1 1/1 1/1

198. 2009 Harris Poll on Newspaper Readership for INNOVATION Media What will be your sources for news and information in FIVE YEARS? Table note: source five years from now/source today (2009) United States Great Britain France Italy Spain Germany Europe % % % % % % % TV Network News 23/26 29/32 27/30 24/30 25/31 25/26 26/30 Online news and information 33/22 27/18 25/17 30/21 27/17 25/18 26/18 Cable network news 14/14 5/2 3/2 9/7 3/7 6/9 6/5 Radio 9/14 14/17 18/21 9/11 13/14 14/16 14/16 Major Daily Newspapers 7/10 5/6 7/9 6/7 9/11 11/12 7/9 Local Community Newspapers 5/7 4/5 4/5 5/6 3/3 5/5 4/5 National Daily Newspapers 3/4 9/11 6/6 9/10 10/12 5/5 8/9 Magazines 3/4 4/3 7/6 5/4 4/3 5/4 5/4 School and work newsletters 1/1 1/1 2/2 1/1 2/2 1/1 1/1

199. 2009 Harris Poll on Newspaper Readership for INNOVATION Media What will be your sources for news and information in FIVE YEARS? Table note: source five years from now/source today (2009) United States Great Britain France Italy Spain Germany Europe % % % % % % % Online news and information sites: via computer (A) 26/19 Online news and information sites: via computer (B) 7/3 Combined Online (A+B) 33/22 27/18 25/17 30/21 27/17 25/18 26/18 TV Network News 23/26 29/32 27/30 24/30 25/31 25/26 26/30 National/Daily/Local Newspapers 14/21 17/22 17/19 20/23 21/26 20/22 19/22 Radio 9/14 14/17 18/21 9/11 13/14 14/16 14/16 Cable network news 14/14 5/2 3/2 9/7 3/7 6/9 6/5 Magazines 3/4 4/3 7/6 5/4 4/3 5/4 5/4 School and work newsletters 1/1 1/1 2/2 1/1 2/2 1/1 1/1

200. 2009 Harris Poll on Newspaper Readership for INNOVATION Media How would you assess the credibility of newspapers today (those that you are familiar with) on an index of 0 to 100 (no credibility to complete credibility): … so the question is: are we still relevant, and why aren’t you reading? Table note: 2009 poll/2007 poll United States Great Britain France Italy Spain Germany Europe % % % % % % % Mean Credibility 59/57 48/50 64/58 48/52 57/59 66/67 57/58

201. 2009 Harris Poll on Newspaper Readership for INNOVATION Media Indicate how important, in your life and community, each of the following roles are for a newspaper and its associated online news sites (2009/2007): TOPLINE:Very Important/Somewhat Important United States Great Britain France Italy Spain Germany Europe % % % % % % % Provide news and information about events in your local region and community 90/88 88/79 95/85 90/93 93/83 90/84 91/85 Provide news and information about events in your country 90/87 89/84 97/95 93/95 93/92 92/90 93/91 Provide news and information about events in the world 89/86 89/84 96/92 93/94 94/90 91/87 92/92 Hold public officials accountable for what they do 89/84 85/82 92/81 83/79 89/74 87/80 87/79 Report the news as quickly as possible 86/84 88/82 93/83 90/82 93/92 89/79 91/83 Provide news and information you can use in your daily life 87/83 87/80 92/77 88/81 94/87 90/82 90/81 Provide news and information that’s interesting to know 83/81 88/79 92/87 88/89 94/91 90/80 91/85 Provide news and information you need to decide how to vote 83/79 78/61 72/69 76/60 78/63 81/72 78/65 Point out problems that need to be solved 83/79 85/80 94/84 91/91 93/92 88/83 90/86 Protect the public from abuses of power 84/78 85/82 92/83 89/85 90/90 89/83 89/85 Help society to solve its problems 60/56 73/61 82/69 85/71 91/86 80/66 82/70

203. 2009 Harris Poll on Newspaper Readership for INNOVATION Media What causes some people NOT to want to read a newspaper on a regular basis? Table note: 2009 poll/2007 poll United States Great Britain France Italy Spain Germany Europe % % % % % % % Lack of time to read the newspaper 55/58 53/52 48/57 66/50 47/44 45/56 57/52 Easier to go online for news and information 58/55 50/40 61/55 61/52 55/45 51/38 55/46 Biased or too narrow of a viewpoint in its reporting 49/50 52/54 31/43 4749 33/54 30/30 39/45 Not viewed as a credible or trustworthy source of news and information 37/38 50/52 13/22 49/39 31/35 26/29 34/35 Poor quality of reporting and writing 33/32 33/32 9/11 19/20 15/17 21/22 20/20 Cost of the newspaper 42/30 34/30 61/53 32/31 38/28 55/55 44/40 Not writing or reporting on topics that are personally relevant 26/27 23/29 14/31 14/13 26/23 22/21 20/23 Not providing enough information about local news, people and events 23/21 16/21 13/12 18/18 14/15 18/16 16/16 Not visual enough, not interesting or compelling from a design and formal standpoint 17/17 10/15 27/27 16/22 20/19 27/29 20/23 Something else 10/10 11/10 9/9 9/9 17/23 16/16 12/13

205. 2009 Harris Poll on Newspaper Readership for INNOVATION Media What can newspapers and their associated sites do to better represent the issues in their communities in the future? United States Great Britain France Italy Spain Germany Europe 2007 % % % % % 2009 Ensure that all points of view are fairly represented in key issues occurring in the community 65 59/58 57/64 69/68 61/65 55/57 60/62 Provide more research and findings on key issues occurring in the community 44 35/39 36/37 39/39 49/50 27/34 37/39 Raise the quality of writing and analysis on the key issues occurring in the community 43 40/40 30/35 35/43 35/41 54/52 39/42 Better integration of the newspaper and its associated online sites for more in-depth coverage and links on key issues in the community 36 31/33 38/32 39/47 33/39 37/37 35/38 Allow for more ‘citizen journalism’ that publishes citizen stories and opinion 30 27/31 36/37 45/40 35/40 30/31 30/36 Provide more interactive reader and audience forums for debate on key community issues 26 23/24 26/29 27/33 30/42 23/25 26/31 Take stronger stands on key issues occurring in the community and say what the newspaper feels is the right outcome or direction 20 25/30 19/19 42/33 37/41 34/38 31/32

207. SO INSTEAD OF INNOVATION

208. INNOVATE! INNOVATION

209. THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES PROFITS AND GOOD JOURNALISM, BUT A BUSINESS WHERE GOOD JOURNALISM IS THE BUSINESS

210. innovate or die

211. YOU MAY GET A COPY BY VISITING : INNOVATION-MEDIACONSULTING.COM WAN-IFRA.ORG