Does Connected TV democratise content?

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www.informatm.com ©Confidential 1 Make better business decisions

Does connected TV democratise content? Giles Cottle Principal Analyst Informa Telecoms & Media IBC, 10th September 2011

www.informatm.com ©Confidential 3 Even the TV industry thinks that disintermediation of broadcasters and operators will occur within 5 years

www.informatm.com ©Confidential 4 The unstoppable rise of the TV manufacturers? Biggest connected TV winners: TV manufacturers Biggest losers: operators

www.informatm.com ©Confidential 5 3 reasons TV manufacturers may not rule the content ecosystem HTML5 on the TV will weaken the hold that the device manufacturers have on the screen

www.informatm.com ©Confidential 6 So what happens next? 5 predictions/key points

#1: Disintermediation will not be that easy to pull off Disintermediation checklist: ,[object Object]

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Does Connected TV democratise content?

2. Does connected TV democratise content? Giles Cottle Principal Analyst Informa Telecoms & Media IBC, 10th September 2011

3. www.informatm.com ©Confidential 3 Even the TV industry thinks that disintermediation of broadcasters and operators will occur within 5 years

4. www.informatm.com ©Confidential 4 The unstoppable rise of the TV manufacturers? Biggest connected TV winners: TV manufacturers Biggest losers: operators

5. www.informatm.com ©Confidential 5 3 reasons TV manufacturers may not rule the content ecosystem HTML5 on the TV will weaken the hold that the device manufacturers have on the screen

8. Consumer brand

9. Marketing capabilities

10. EPG positioning

11. Ad sales capabilities

12. Billing/payments

13. Multiscreen capabilities

14. UI expertise

17. www.informatm.com ©Confidential 9 #3 The “disintermediated” will use connected devices too DirecTV – NFL Sunday Ticket via PS3; Multiroom with Samsung (powered by RVU)

20. Thank you Giles Cottle Principal Analyst Informa Telecoms & Media giles.cottle@informa.com @gilescottle

Does Connected TV democratise content?

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Does Connected TV democratise content?