2. About Us
‘Transparently tracking CSR through games, giving gamers an extra sense
of fulfilment while clearly tracking the impact of actions’.
• A leader in the space
• Over 50,000 virtual items sold through our platform
• Thousands of global projects supported
• Raised $2m in funding from top Angel Investors (Including Ian
Livingstone, Geoff Heath and Kelly Sumner)
‘Best Start Up’ at the Launch Games conference 2012,
Winner of ‘Social Investment of the Year 2013’
• Winner of
3. Our Platform
Tools to Amplify & Track
Partners
Community
•Facebook App
•Widgets
•Leaderboards/badges
•Charity Picker (Consumer)
•Mobile Platforms
•Social Platforms
•PC (Steam)
•Consoles
•Give8Bit (YouTube)
• Quarterly Events
• Industry Community
Save the homeless
Help the rainforest
Medical aid for children
Save the rainforest
Protecting the tigers
5. Live Case Study
High School Story/CyberSmile
•$15k raised over 3 days
•20k+ participants
•5k+ social media shares
•To fund a 24 hour helpline
6. Cause Marketing
87% of consumers said they would switch brands if
they had an association with a good cause, 50%
would pay more!
7. Why Playmob?
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Reaching a hard to reach audience
Experts in getting gamers rallying around campaigns for causes
Transparently tracking all good occurring through platform
Central to the $93 billion gaming market
Turning 7 billion hours of game play time per week into time well spent
