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As a result, many enterprises are realizing that phone system and customer relationship
management (CRM) integration go hand in hand in playing a role in addressing and
furthering work efficiency, customer interaction and company growth. CRM integration allows
you to manage your customers, your prospects and your sales by establishing a streamlined
sales process and an increased customer and prospect interaction. This gives you the ability
not only to keep track of customers, but also to nurture those relationships in any way you
see fit.
As a company continues to grow and gain valued customers, it needs a system that helps
manage customer relationships efficiently. Local businesses everywhere are turning to full-
service IP service companies to simplify customer relationship management in a form that
can also be used to manage marketing efforts and campaigns, generate new leads for sales
teams and improve overall business strategy.
While the benefits of phone system and CRM integration are numerous, according to the co-
founder of one national IP provider, here are the top seven to consider when evaluating
needs:
1. Helps deliver better customer service with simplified call handling by giving inbound call
handlers easy access to contact and caller information. As a call comes in, information on the
customer immediately pops up on the computer to give the employees all of the necessary
information at their fingertips, which makes them more efficient.
2. Easily records information about each customer service interaction, thus improving the
customer's experience resulting in repeat business. Most CRM systems have the ability to
produce personalized dashboards in order for you to manage business. It allows all
information to be centralized so that people from any department can have immediate access
to everything. The result is a far clearer workflow and vastly improved communications and
efficiency.
3. VoIP solution works with existing infrastructure to reduce overall cost of ownership. VoIP
integrates business communications into a single infrastructure, which allows
telecommunications cost to drastically decrease.
4. Makes your business and customer service reputation more competitive. Representatives
can see relevant information about callers as soon as the call arrives, and automatically log
notes about each call they handle. CRM allows for quick responses to customer inquiries
regarding order status, and product details. The reduced time to cycle the information gives
your company a competitive edge. It eliminated the variable of human error by moving data
through a validation system electronically. Once you receive data, it is immediately ready for
use with other internal applications and is able to be sent as an electronic document across

2. the country or around the world in seconds.
5. Keeps pace as your business requirements change, in which your systems may need
updated. It is able to improve your business for the by keeping pace as business
requirements change by simply updating your system software.
6. Provides improved accuracy through automation of logging calls to CRM database. The
system of atomization eliminates some of the human error that is typically present in a
business. All calls and call notes are automatically saved for the appropriate record in the
CRM application. Employees no longer need to waste valuable time manually recording each
call they make, increasing their available time for customer service or revenue-generating
activities.
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