Enhance your networking skills with a focus on LinkedIn
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MDG Networking Event March 18, 2015 TOPIC: How to Effectively Network in the 21st Century Who should attend: Anyone who wants to better understand how to become a "Better Networker" when face to face with people and would like to learn how to "Effectively" use LinkedIn.
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Enhance your networking skills with a focus on LinkedIn
- 1. Enhance Your Networking Skills Build a Referral Network through Social Media March 18, 2015
- 2. 2 The Social Media Revolution 2014 - 2015 Original Source Socialnomics Source - Nick Anderson: https://www.youtube.com/watch?v=mvdH7n-F_oA
- 3. 3/22/2015 3 Referrals in Business… “Eighty-two percent of small business owners have said that their main source of new business comes from referrals, so it’s no surprise they’re taking a hard look at technologies that boost social visibility and feed the referral engine.”
- 4. 43/22/2015 78% of consumers trust peer recommendations, whereas only 14% trust advertisements. Referrals in Consumer Buying Habits… Only 18% of traditional TV campaigns generate a positive ROI
- 6. 63/22/2015 63/22/2015 347 Million Members 107 Million users in the U.S. Average Household Income $83,000 40% login EVERY DAY! Percentage of Millionaires on LinkedIn: 41% (The most influential and affluent people in your space.) 5 million company Business Pages 47% of all LinkedIn traffic is via a mobile device 2 NEW Users every second 200 conversations occur PER MINUTE in LinkedIn Groups 2.1 million GROUPS Fastest (2x) monthly active user growth than FB and Twitter LinkedIn Stats 120 Amazing LinkedIn Stats – DMR/Craig Smith 2/2015
- 7. 73/22/2015 Build An Incredible Referral Network of Influencers and Prospects “In a study of 31,128 HubSpot B2B customers, LinkedIn generated the highest visitor-to-lead conversion rate at 2.6%, four times higher than Twitter (.67%) and seven times better than Facebook (.39%).”
- 8. 83/22/2015 A LinkedIn Myth.. “If you build it they will come.”
- 9. 93/22/2015 A LinkedIn Myth.. “If you build it they will come.” You gotta ‘Go the distance.’
- 10. 103/22/2015 But First… OWN YOUR TITLE The title is YOURS to OWN – 120 Characters An All-Star, keyword robust headline increases profile views by 63%.
- 11. 113/22/2015 …and maintain an All-Star status
- 12. 3/22/2015 12 Finding Influencers & Referral Partners Filter by: • Industry • Company size • Seniority • Geo • Keywords • Company • Etc… REFINE
- 16. 163/22/2015 Wicked Effective ‘Reach Out’ Strategy
- 17. 173/22/2015 Target Centers of Influence Prospect with Precision Explore Shared Connections
- 21. 213/22/2015 Introduce Yourself through a Shared Group 1. Referenced a direct connection 2. Intimated the value of connecting 3. Requested a meeting 70% referral success rate Source: LinkedUniversity
- 22. 3/22/2015 22 Create a Referral Tool
- 23. 233/22/2015 Keep the network informed Use a 3rd party scheduling and monitoring platform • HooteSuite • SocialMention • Tweetdeck Share relevant content: • Quotes, Questions, etc. • Info about local events • Company related news • Local area news • Local business focused content • Industry specific articles • Promotional content • Small business articles/resources • Marketing and sales tactics in your industry ‘20 LinkedIn posts a month is the magic threshold to reach your network.’ - LinkedUniversity
- 24. 243/22/2015 Finding relevant content • Google News: http://news.google.com/ • Google Alerts: www.google.com/alerts • http://discovermagazine.com/tags/medical-technology • http://www.healthcareitnews.com/directory/social-media • http://mhadegree.org/top-50-healthcare-influencers-to-follow-on- twitter/ • http://www.technologyevaluation.com/research/article/Knowing-Your- Prospects-Influencers.html • http://mashable.com/category/medical-technology/ • http://www.smartbrief.com/topic/8/healthcare#.VQdHjeH3SDk
- 25. 253/22/2015 Sources • VIDEO: Source - Nick Anderson: https://www.youtube.com/watch?v=mvdH7n-F_oA • http://www.socialnomics.net/ • http://www.jobvite.com/ • http://www.constantcontact.com • 120 Amazing LinkedIn Stats – DMR/Craig Smith 2/2015 • http://linkeduniversity.com/ Always share the original source.
- 26. 3/22/2015 26 Judy Parisella e: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella 978.491.7444