Social Media and the Job Seeker Dos and Don'ts 11-16-15
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Overview of Social Media’s impact on job seeking Major Dos and DON’Ts The “Must Haves” Best Practices TAKE AWAYS Practical Steps that can be implemented NOW to enhance your Online Presence Reputation Management resources Build & Nurture a Referral Network
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Social Media and the Job Seeker Dos and Don'ts 11-16-15
- 1. Judy Parisella e: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella Social Media November 16, 2015 and the Job Seeker Dos, Don’t & Impact
- 2. 211/16/2015 AGENDA Overview of Social Media’s impact on job seeking Major Dos and DON’Ts The “Must Haves” Best Practices TAKE AWAYS Practical Steps that can be implemented NOW to enhance your Online Presence Reputation Management resources Build & Nurture a Referral Network
- 4. 411/16/2015 Social Media has redefined a generation perhaps more than the internet itself VIDEO LINK: https://www.youtube.com/watch?v=jottDMuLesU
- 5. 511/16/2015 Is your social media presence hurting your job search? NO!* But lack of a social media presence is! “You hear a lot about what you shouldn't post on social media*, but employers are starting to grow weary of hiring candidates who lack a social presence all together. “ - CIO.com 5/2015 35-percent of employers say they are “less likely” to interview job candidates if they are unable to find information about that person online. – 2015 CareerBuilder Survey
- 6. 611/16/2015 It’s not the Number of Online Profiles you have… Its whether you’re on the RIGHT ONE(s)… professionally
- 7. 711/16/2015 Social Recruiting Job Seeker Response Jobvite 2015 Job Seeker Nation Survey
- 9. 911/16/2015 Recruiter Response So where do you think you should be?
- 10. Profanity Spelling/grammar Illegal drug reference Sexual posts Volunteering/donations Political affiliation Alcohol Guns 1011/16/2015 Reputation Management Recruiters’ Social Vetting Process
- 11. 1111/16/2015 SO… you need to… Recruiter Tactics with Social Media
- 12. 1211/16/2015 What’s the Internet Say About You? Google Yourself Set Up a GOOGLE ALERT www.google.com/alert Do a DEEP Internet Dive https://pipl.com/ Use a 3rd Party Monitoring Tool: • SocialMention • Hootesuite
- 13. 1311/16/2015 If LinkedIn is Where Hiring Managers are… Then that’s where we’ll FOCUS. 96%96%
- 14. 11/16/2015 14 LinkedIn Profile Strength–MATTERS “Users with ‘All-Star’ profile strength are 40 times more likely to receive opportunities through LinkedIn.” Robust ‘keyword rich’ headline A current position with description Two more positions Education At least 5 skills Include Media Profile photo (Increase views 11x) At least 50 connections Keyword rich summary Beginner Intermediate Expert The Profile Strength meter is on the right side of your profile and gauges how robust your profile is.
- 15. 1511/16/2015 BE THE HEADLINE The Headline is YOU VP Business Development, Product Strategy & Consumer Finance Sr. Enterprise Account Executive, Territory Development, Tailor Product Solutions Strategist Marketing Team Leader, Internal & External Communications, Marketing Strategy, Analytics, Collateral & Merchandising Independent Financial Advisor, CFP®, Portfolio Manager, Investment Allocations Strategy
- 16. 1611/16/2015 Being Found is NOT about Your Name, It’s about Everything Else… 99 out of the 103 views came from ‘KEYWORDS’
- 17. 1711/16/2015 LinkedIn Components to Beef Up: PICTURE, PURL and PREFERENCE UPDATE PHOTO Fit entire block Add email Address And/or other preferred means of contact Twitter account (Up to 10) Websites (Up to 3) Personalized URL Do not include your home address
- 18. 1811/16/2015
- 20. 2011/16/2015 Gaze Tracking Study Ladders commissioned ground-breaking research* on how recruiters scan resumes: Where they look What they look for And how long they review Findings: they spend Seconds reviewing a resume *http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf Our work experience is worth a mere SIX SECONDS? By all indications the numbers are similar on LinkedIn whether a recruiter or vetting for business engagement 6
- 21. 2111/16/2015 LinkedIn Components to Beef Up: SUMMARY A SUMMARY is to be written in the FIRST person! Culmination of who you are TODAY. What is it that makes you so SPECIAL? Why are you the answer to an employer/prospect/patron’s problem? This is not a job description… It is a brand statement --and the brand is YOU!
- 22. 2211/16/2015 Add Media when appropriate… Available on every Job in ‘Experience’ Website URL and Picture
- 23. 2311/16/2015 LinkedIn Components to Beef Up: Skills & Endorsements SELF MANAGE EDIT the Order. Delete if not applicable. Add if something is missing. ASK YOURSELF: ‘Are these in my preferred order?’ ‘Is what’s included accurate?’
- 24. 2411/16/2015 LinkedIn Components to Beef Up: Advice for Contacting ‘Your Name Here’ Leaving this area blank is like welcoming guests through a locked door.
- 25. 2511/16/2015 LinkedIn Components to Beef Up: GROUPS Are your Groups truly representative of the professional space in which you reside? Judy’s Professional Space: • Dog, Pet • Social Media • SEO • Workshops • Speaking • Jazz (Board Member SJSF) • Reputation Management/Branding
- 27. 2711/16/2015 Morning coffee with LinkedIn Spend 5 minutes a day, or about 30 minutes a week perfecting your LinkedIn skills. Make a 30 day LinkedIn Connection plan GOAL Examples: • 50 New connections • 5 meetings (online or in person) as a result of starting a conversation on LinkedIn • 3 new groups joined • 5-6 phone calls/emails generated from LinkedIn • 1-2 introductions
- 28. 2811/16/2015 Keep in touch with Connections “A healthy professional life starts with healthy relationships.” Network Activity found on: HOME page and under Connections -> Keep in Touch
- 29. 2911/16/2015 Continue to Build a Referral Network These folks stopped by my profile - 2 aren’t connections. So, I sent them a note: Hi ‘NAME HERE’, I noticed you viewed my profile. I run a Cloud Marketing firm specializing in Search and Social Media Marketing. I would love to discuss how I could help your company generate new leads in your target market/area. Would you be interested in connecting and furthering this discussion? Best regards, Judy
- 30. 3011/16/2015 Continue to Build a Referral Network Find Alumni from Prior Employer, College/University you attended. Filter by: Year(s) attended Industry they’re in Geography Where they work How you’re connected Where they’re skilled Etc…
- 31. 11/16/2015 31 Judy Parisella e: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella 978.491.7444