For the conference Access To Contemporary Art Conservation Non-fiction was invited to present on their work.

1. Presentation Making things public Ideas Worth Spreading, Broadcast Yourself, Share Your Photos, Connecting People, Just do it!

2. Today Who we are Ideas Worth Spreading, Broadcast Yourself, Share Your Photos, Connecting People, Just do it! Making things public

3. Hi. My name is Juha, which – as I discovered –meanssouphere. We are Non-fiction, anoffice forculturalinnovationand a vehicleformakingthings public. We are based in Amsterdam on the southside of the Museumplein, next to the Stedelijk Museum, Rijksmuseum and Van Gogh Museum.

4. Duivenvoorde Castleopening up a 13th century family estate

5. Muziekgebouwaan ‘t IJ social strategy of concert hall of the 21st century

7. Tropenmuseum Junior social strategy of online game for children’s exhibition

8. De Verdiepingopen source cultural space

10. VURBresearch on networked cities

12. Twitteropoliscollaborative vision of Amsterdam in 2020

13. Collection of Crowdscrowd sourced exhibition model

14. ++ =Connecting the Zuidas 010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101 010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101 010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101 010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101 010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101 ART DANCE SHOP CREATIVE Connecting the Zuidascreative masterplan of a business district SHOP

15. Amsterdam Museum Nightsocial museum platform for 18-30 years

16. CastrumPeregrinicontemporary art in a former WWII hiding place

17. Today Who we are Ideas Worth Spreading, Broadcast Yourself, Share Your Photos, Connecting People, Just do it! Making things public

18. What’s happening? The web is becoming more:- personal: personalisation (wishlists)- interactive: co-creation (Wikipedia)- democratic: long tail of choice (Amazon)- ubiquitous: always accessible (iPhone)

19. What’s in it for us? Cultural institutions can use the instruments to:- open up: create better access to their collections- engage: create (better) relationships with existing and new audiences- learn: new behaviours teach us what people actually do and want- make things really public: remove barriers and reveal expertise, insight and wonder

20. What do we see?

21. 3 examples in focus

22. 1. Twitter What’s happening?

27. 1. Twitter is: An ambient social tool to communicate with friends, family and audience Highly viral: your message can reach thousands within minutes via forwarding Ubiquitous: you can access through sms, mail, via app, on the web

28. 1. Twitter - opportunities Become part of the fabric of someone’s daily routine: be present and findable Engage with your audience: respond, converse Create ambassadors: your audience will retweet

29. 2. Games Gaming

35. 2. Games are: On the one hand interactive multimedia scenarios played on different platforms And on the other hand they become part of real life, with applications like Foursquare and Soundwalk Games are merging with our daily routines, stimulating social engagement

36. 2. Games - Opportunities A playful instrument that can support and add to the exhibition and collection New environments and contexts for works and collections Incredibly popular medium that is one of the world’s most dynamic industries; we can learn from them how to create interactive worlds A simple social tool for engagement, like Foursquare and Soundwalk

37. 3. Augmented Reality Augmented Reality

41. 3. Augmented Reality is The immediate use of digital information as a layer on top of the real world It is adopted through the widespread use of the iPhone, Android and other smart phones

42. 3. AR - Opportunities Ubiquity: adds meaning to places New ways of looking: it opens new environments and contexts for collections Makes things visible: lost building or sculptures can be seen on site

43. Today Who we are Ideas Worth Spreading, Broadcast Yourself, Share Your Photos, Connecting People, Just do it! Making things public

44. Examples of cultural institutions A series of examples of museums, cultural institutions and other public vehicles that are deploying these various instruments to make things public.

55. … and there are as many opportunities to invite the public to join your care for your collections.

57. Thank you. Non-fiction Office for Cultural Innovation