SocialSafe for SMEs/SMBs - V1
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SocialSafe is your business social media library. SocialSafe creates a full archive of all your Facebook, Facebook Pages, Twitter, LinkedIn, Google+, Blogs, Instagram, Pinterest social media posts, interactions and followers, to meet your legal compliance needs. In addition SocialSafe provides excellent capabilities to support engagement monitoring across your social media use with Search, Insights and more. As social media use increases throughout your organisation SocialSafe is THE cost-effective tool to support both regulatory compliance and engagement monitoring.
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SocialSafe for SMEs/SMBs - V1
- 1. your library of you - socialsafe.net © 2013 Social Safe Ltd Private & Confidential1 98% of businesses in U.S. are using Social Media 22% of U.S. internet time is spent on Social Media An introduction to your Social Media Compliance Requirements From Julian Ranger Chairman & Founder Nielson NetView June 2010Software & Information Industry Association Report Feb 2013
- 2. your library of you - socialsafe.net © 2013 Social Safe Ltd Private & Confidential2 For any one of these reasons you need: • a Social Media Policy defining best practice for your organisation • a record of all social media activity undertaken by or on behalf of your business • to anticipate legal & regulatory requests • to monitor internal activities too #susanalbumparty Some of the potential legal issues with SocialMedia use: • Regulated industry compliance with regulations • Confidentiality breaches, data protection • Inc early release of protected information (e.g. Netflix, M&S) • Inc customer data • Copyright, Trademark & IP infringement • Use of data gathered from social networks • Privacy, defamation security, IP, employment practices • Inappropriate use • Libel, offensive, defamation, harassment (sexual & other), discrimination • Regulated inappropriate use • Inc. Unfair promotional claims/advertising activities & disclosing company you work for when tweet promotion or someone endorses you for money • CAP code & Legislation • Sweepstakes/competition re T&Cs needed, & ensure not contravene gambling laws • Negligence • Assuming a duty, not following through • Contract implication - ending up in inadvertent enforceable contract Example non-legal internal issues with SocialMedia use: • Ownership of brand profiles, contacts and tome of brand • Information leaks, confidential and sensitive • Password security • Rants, swearing, inappropriate comments • Company/personal account boundaries & rules Why is Social Media Compliance an issue you need to be aware of?
- 3. your library of you - socialsafe.net © 2013 Social Safe Ltd Private & Confidential3 Send out messages People engage You respond ASocialMediaWorkflow Transmit Mentions Engagement People mention you or talk about you You respond What affect does this engagement have on you? Record Meet your legal social media archiving needs • SMEs have a variety of tools to use to Transmit social media messages and to monitor what others are saying about subjects of interest/their company • However, for Engagement Monitoring there are few that cover all channels • Those that do are generally complex and costly • For Recording most do not provide ability to actually look at recorded data ? ?
- 4. your library of you - socialsafe.net © 2013 Social Safe Ltd Private & Confidential4 Use SocialSafe to simplifyyourdispersed SocialMediaWorkflow Send out messages People engage You respond Transmit Mentions Engagement People mention you or talk about you You respond What effect does this engagement have on you? Record Meet your legal social media archiving needs • SocialSafe creates your Business’ social media library for each user • Every tweet, post, friend, follower, like, comment ... • Aggregated into one private offline archive and library that you own and control • Browsable, searchable, accessible - do more! • Currently supports Facebook, Facebook Pages, Twitter, LinkedIn, Google+, RSS (Blogs), Instagram, Pinterest and Viadeo
- 5. your library of you - socialsafe.net © 2013 Social Safe Ltd Private & Confidential5 HowSocialSafeworks Users’ content is ONLY stored on their own PCs or Macs making SocialSafe the only solution that fully adheres to all social network terms of use and provides 100% user privacy Consolidated library view of all your social network profiles All data organised into separate accounts/media types and aggregated for display & interaction Search across multiple social network profiles instantly Plus: Insights & Collections to provide efficient tracking and organisational tools
- 6. your library of you - socialsafe.net © 2013 Social Safe Ltd Private & Confidential6 Calendar Journal Photos Contacts Centralise and record allyoursocialnetwork data
- 7. your library of you - socialsafe.net © 2013 Social Safe Ltd Private & Confidential7 Most engagement Most active Reach Export Get Insights and monitorengagement
- 8. In our world every business can own, control and do more with their social interactions your library of you - socialsafe.net © 2013 Social Safe Ltd Private & Confidential8 SocialSafewillbecomeyoursocialmedia libraryforyou andyourbusiness Recording and engagement monitoring foryourdispersed socialmedia users
- 9. Donna Serdula, Founder of Vision Board Media The mere fact that it aggregates all of your social networks is amazing. I really love SocialSafe for its search .. it's so hard to find anything on Facebook your library of you - socialsafe.net © 2013 Social Safe Ltd Private & Confidential9 We've secured hundreds ofthousands ofsocialnetwork accounts and are loved bythousands ofsocialmedia experts Michelle Dear, Editor, Richmond Publishing I honestly don't understand why your product isn't listed as "best of the best" in social media backup utilities David Blumenstein, Founder & Director of Tekworks Thanks for helping me round up all my social media data, its like herding cats, but you guys let me do it economically #relief DocMurdock, CEO of DocMurdock.com & Former PIXAR Macintosh Systems Engineer First Impression: HOLY CRAP!!! This ROCKS! More later in a full review. Quick, easy...Very COOL. Definitely DocMurdock Approved!
- 10. your library of you - socialsafe.net © 2013 Social Safe Ltd Private & Confidential10 • You must record your social media activities and engagement • Most tools are complex, expensive • SocialSafe is an essential app for all social media users • Enables assurance and compliance monitoring & enforcement • Adheres to social network terms & condition • Cost effective, and minimal training requirement In Summary • Creates an archive record of all interactions • consolidated across multiple accounts • available off-line • Creates an address book of fans, followers, contacts • Provides a search capability across all data • Provides smart export options for analysis Incredibly cost effective! £20 per user, per year Recording and engagement monitoring foryoursocialmedia users