Part of a pre-conference session at 2013 annual NACADA Conference in Salt Lake, UT. Total session covered technology assessment, social media plans, and vendor selection.

1. Engaging with Advisees through
Social Media
Julie Larsen - @julieclarsen
NACADA Pre-conference 16
October 6th, 2013 Image via utah.com

2. Myth Busting 101
• Students are all digital natives
• If we share information via social
media, students will stop making face to face
appointments
• Managing social media is a full time job – we
don’t have the people power to get it done
• It’s all ham sandwiches and Harlem Shakes

3. Ask Yourselves
• What the mission of your office?
• What advising goals can you achieve through
your social media channels?
• How can your student contact be enhanced by
using social media?
• How can we involve students in our social
media production?

4. Social Media Strategy
Do you like spam? Students don’t either.
What is your office brand? What information do you need to convey to students?
Start with these questions, and then add in personality and variety.

5. CONNECTORS, are the people in a community who
know large numbers of people and who are in the
habit of making introductions.
Taken from Wikipedia
MAVENS are "information specialists", or "people we
rely upon to connect us with new information“
…”information brokers, sharing and trading what they
know”.

6. #braintrust

7. #hottestcollegeinamerica

8. Content is King
So You need to have a plan.
Courtesy theyeshiva.net

9. • 90, 9, 1
• Varied content = varied
participation
• Everyone loves a puppy photo

10. What’s Your Channel?
Don’t want to use Twitter for your office? That’s okay. Think Pinterest could be a great
way to keep track of informational blogs? Sounds like a plan! Find the tool that fits
your needs, don’t create needs to fit the tool.
Image by dullhunk

11. Examples
• Youtube - University of Montana KPCN
Storify - #ugstSTORY
• Pinterest - TAMU

12. Your examples

13. Assessment

21. Questions
Image by Bilal Kamoon

22. Activity
• Using tools shown here, do a search for your
institution and create a week long content
plan
– Address your advising goals
– Incorporate the mission of the office
– Include student participation if applicable
– What is the branding message you want to send
from your social media accounts?