Presentation to Society for the Marketing of Professional Services (Engineers, Architects & Real Estate Developers) at KVIE Public Television Station, Sacramento, CA, October 10, 2013. Julie Gallaher is Google's #1 Ranked Sacramento Social Media Consultant. Really. Verify it on Google. LinkedIn, Pinterest and Twitter for B2B Small Business. Get on the Map Local Search Marketing http://getonthemap.us

1. NUTS & BOLTS:
14 Tips to Improve Your B2B
Social Media

8. LinkedIn keeps growing
As of August 2013 has 238 Million Members.
That’s a 37% increase in the last 12 months

11. TIP 1
Your professional headline is the
most important part of your
LinkedIn profile.

12. TIP 2
Get a professional head shot for
your LinkedIn profile.

14. TIP 3
Add some rich media to make you
LinkedIn profile more visually
interesting.

17. I have had over 250 Northern California business
people attend my social media training workshops.
My training style is hands-on and my training
philosophy is to provide practical strategies and
tactics that will help my students achieve their goals. I
offer training classes at my office or yours, and I’m
available to travel to conferences and conventions.

18. TIP 4
Check LinkedIn Search to make
sure you rank for your important
keywords.

23. Advice - Status – Content - Ideas – Clients - Traffic - Opportunities

24. • Don’t spam groups
• Do Read the rules and observe how other members
interpret them
• Enough people flagging your content will make it
difficult for you to post in ANY group

25. TIP 5
Don’t Spam your LinkedIn groups.

28. List Your Products and Services
Use a unique graphic for each product and service
Get Recommendations
Link to a Landing Page

30. TIP 6
Recommendations for your
Services and Products is the most
powerful part of your LinkedIn
Company Page.

31. How to Grow Your Company Followers
• Post interesting content and updates
• Leverage your employees
• Add Follow Us badge on your website
• Target via Advertising

33. TIP 7
Try advertising to a targeted
audience to extend your reach.

36. Benefits of Upgrading Your LinkedIn Account
• See Everyone who’s looked at your profile
• Research using Advanced Targeting
• Send more inmails

42. TIP 8
Long Pinterest pins are better than
short wide pins.

44. • Infographics
• Ebooks
• Inspiration

45. • Show Company Culture
• Show Community Involvement
• Show Testimonials/Fans
• Repurpose content from other social profiles
• Drive Traffic Back to Your Website

49. TIP 9
Use great titles and include your
contact info on every Pinterest
board.

51. TIP 10
Watermark your photos so people
can find you if they want to do
business with you.

53. TIP 11
Use good descriptions and
sometimes your pins can go viral.

55. TIP 12
Pinterest is visual, so Using
interesting visuals is essential.

57. TWITTER B2B
The Media is
On Twitter

58. TIP 13
Use Twitter to connect with the Press
and community leaders.

59. • TV and Twitter

60. TWITTER IPO
• Twitter and the NFL

61. • Twitter went from 1 million to 12 million users in a 6
month period. Was it the Oprah affect?

63. TIP 14
Get Going on Twitter.

64. Beginners to Advance, call me for
• Social Media Check Up
• Corporate Training
• Amplify Service
• Yelp & other Reputation Management
Issues
• SEO
• Social Media Strategy
Julie Gallaher
Get on the Map
2572 21st Street
Sacramento, CA 95818
916-265-2521
julie@getonthemap.us

66. http://linkd.in/HBQ331
http://linkedin.com/in/juliegallaher
http://pinterest.com/juliemarg
http://pinterest.com/getonthemap
http://twitter.com/juliegallaher
http://twitter.com/getonthemap
Let’s Connect

67. • Please let me know (good or bad) what you think of this class.
• On Yelp
• http://bit.ly/W13eSx
• On LinkedIn
• http://linkd.in/GHzZzS
• On Google
• http://bit.ly/1cyh7Rw
• Or by email
• julie@getonthemap.us

68. • http://jobspapa.com/distance-paper-airplanes.html
• http://www.archdaily.com/216844/infographic-women-
in-architecture/
• http://www.govloop.com/profiles/blogs/51-2-twitter-
best-practices-infographic-twitter-political-hall-of
• http://blog.bazaarvoice.com/2011/12/01/let-them-play-
how-twitter-saved-the-nfl-season-2/
• http://powerformula.net
• http://blog.linkedin.com/2013/10/03/a-picture-is-worth-
a-thousand-words-make-your-linkedin-profile-shine-
slideshow/