Marketing tips from Pinterest expert Julie Gallaher of Get on the Map Local Search Marketing.

1. Pinterest – A
Picture’s Worth
a Thousand
Words
March 27, 2012
Instructor
Julie Gallaher
GetOnTheMap.US

2. Please Check In
 On Foursquare – search for Get on the
Map, check-in and get a special gift
 On Facebook or Twitter – update your
status to I’m at the
#sacramentopinterestsmarties class with
@JulieGallaher of @GetOnTheMap

4. ThingsYouShouldDo.co
m
This photo has been
repinned 100 timesand
seen by 10,000 people
And it’s still driving
traffic!
http://pinterest.com/sour
ce/thingsyoushoulddo.c
om/

6. Pinterest Stats
 16Million User
 28% between 35-45 yrs
 62% have some college
 38% over 100K annual income
But withHockey
 83% women stick growth, all
that could
change in next 6
months

7. Basics
 Ifyou need invite – write need invite
 Home Page Options
 Pinners I follow – Search – My navigation
 Left hand column – my activity
 Adding a Pin
 About – has Pinterest goodies, terms of
service etc.

8. Board SEO
 Use Keyword Phrase for Board Title
 Add a description, your url, your phone
number and contact info
 This board may quickly index and be found in
Google results, so make sure it makes sense
 How many boards – my advice broad focus
to build followers
 http://pinterest.com/juliemarg/get-on-the-
map

10. Pin SEO
 Photos no wider than 520px – resize if
necessary
 Describe your pins – use your keywords –
add your link
 Watermark your photos

11. What to Pin
 Mix it Up – Some of Yours, Some of Others
 More Mix it Up – Some Repins/Some New
Content
 Go to websites, blogs, social media sites to
find some new content that pinners haven’t
seen.
 Recommended Ratio 5 Repins/1 New
Content
 http://pinterest.com/juliemarg/pinterest-
marketing-what-can-you-pin/

12. Pinterest Legalities
 Credit original pinner
 Link to specific page, not entire website
 Watermark your photos – free service
picmarkr.com
 Article from my friend on various
watermarking styles
 http://afmarcom.com/2012/03/25/pinterest-
and-copyright-explained-in-plain-talk-part-4-
how-artists-can-protect-their-work-despite-
widespread-sharing/

13. Leverage Your Pin Time
Go to the Post not the Domain!
 Pin from Your Website or Blog
 Pin from Foodspotting
 Pin from Flickr
 Pin from Youtube
 Facebook is Tricky – First add a photo via
upload, then edit the post, adding your
facebook url

14. Recycle Pins
 Embed Code on the Side of every pin
 Resize if wider than 520px
 Paste on your blog, share on your
Facebook page
 Check to see what’s popular from your
website or blog
 http://pinterest.com/source/thingsyousho
ulddo.com/

15. Connect with Me
 I’ve got a LinkedIn Pinterest Networking
Group
 http://www.linkedin.com/groups/Pinterest-
Networking-Group-4203053
 http://pinterest.com/juliemarg
 http://facebook.com/getonthemap
 http://twitter.com/juliegallaher
 http://linkedin.com/in/juliegallaher
 http://getonthemap.us
 916-265-2521