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2014 Market Update

Julie Steinloski
208-818-6307
877 LAKE CDA

Arrow Point Vacation Rentals, Inc. | Windermere Coeur d'Alene Realty
Sales history for 2011 to 2013

Arrow Point Resort 2011 – 2013 Sales
2011

Sq Feet Original List Price
1250
$207,000.00
1266
$249,000.00
1266
$275,000.00

Sold Price
Price Per Sq Foot
$192,000.00
$153.60
$227,000.00
$179.30
$254,000.00
$200.63
Average
$177.85

Sold Date
Financing
10/24/2011 CNV
9/2/2011 CNV
10/25/2011 Cash

A104
A201
D208

Unit #

Total Bedrooms Total Bathrooms
2
2
3
2
3
2

Unit #
F103
D301
D107
D108
D104

Total Bedrooms Total Bathrooms
2
2
3
2
3
2
3
2
2
2

Unit #
D105
B303
A302

Total Bedrooms Total Bathrooms
2
2
3
3
3
3

2012
Sq Feet Original List Price Sold Price
Price Per Sq Foot
1250
$339,500.00
$150,000.00
$120.00
2000
$625,000.00
$385,000.00
$192.50
1266
$260,000.00
$201,000.00
$158.77
1266
$190,000.00
$171,000.00
$135.07
1250
$170,000.00
$162,000.00
$129.60
Average
$147.19

Sold Date
Financing
6/15/2012 CNV
9/5/2012 Cash
1/23/2012 Cash
3/23/2012 Cash
3/30/2012 Cash

2013
Sq Feet Original List Price Sold Price
Price Per Sq Foot Sold Date
Financing
1250
$170,000.00
$160,000.00
$128.00
5/30/2013 Cash
2250
$399,000.00
$397,000.00
$176.44
7/15/2013 Cash
2250
$450,000.00
$425,700.00
$189.20
8/12/2013 Cash
Average
$164.55

Cash Sales = 72%

Julie Steinloski
208-818-6307
877 LAKE CDA
About Julie Steinloski
•

Providing excellence in real estate and property management service at
Arrow Point for over a decade.

•

Over 20 Years of sales and marketing experience focused on
Internet Marketing Technologies.

•

Worked for General Electric for 10 years as a Director of Internet Sales Strategy.

•

A former homeowner at Arrow Point with an intimate knowledge of the project.

•

In-depth knowledge of the Coeur d'Alene market and provides a proactive and customeroriented vacation rental and property management service.

•

Working closely with the Arrow Point HOA and in a unique position to understand the
financials and CCRs at Arrow Point.

•

Trained and Specializing in second homes and vacation properties.

Julie Steinloski
208-818-6307
877 LAKE CDA
Where Vacation Home Buyers Found the Home They Purchased

Julie Steinloski
208-818-6307
877 LAKE CDA
Vacation Home Market

Julie Steinloski
208-818-6307
877 LAKE CDA
Sales history for 2012 and 2013

Arrow Point 2014
Challenges:

Opportunities:

•
•
•
•

•
•
•
•

Cash Financing
Closure of restaurant
Loss of beach
Increased preference for penthouses

Julie Steinloski
208-818-6307
877 LAKE CDA

Owner Financing
Arrow Point HOA amenities committee
Inventory of penthouses declining
Inventory of waterfront condos declining
Marketing Strategies
1.
2.
3.
4.

Database of 500+ past guests
Exclusive In Condo Marketing to All Guests
Database of 200+ Gozzer Members
Pricing (To Discuss)

Market to Other REALTORS
5. Windermere Marketing System
Home Tour
Office Meeting
Network of 7000+ Agents
6.
Windermere Relocation Program
7.
Multiple Listing Service
8.
Customized Mailer to Top 100 REALTORS
9.
Email Campaign to All REALTORS in MLS
Internet Marketing
10. Showcase Level on www.realtor.com and at least
8 other national sites
11. www.windermere.com
12. www.cdarealty.com (Consistently tops on Google Search)
13. www.ArrowPointResort.com
14. Photo gallery on each site when possible

Julie Steinloski
208-818-6307
877 LAKE CDA

Signage
15. Window Sign
16. Sign at Top of S Arrow Point Drive
Other Resources Based on Property
17. New Listing Ad in CDA Press and Spokesman Review
18. Personal Contact with My Network
19. Open Houses
20. Other Print Ads as Warranted
Windermere CDA Realty
•

Coeur d’Alene Realty was established in 1923.
In 1994 we affiliated with Windermere and became
Windermere Coeur d’Alene Realty

•

Post Falls Branch opened in 2004

•

Hayden Branch opened in 2009

•

Number of agents and staff 140

•

Consistent top two companies with most market share

•

Reputation as the “Most Trusted Real Estate Company”
in our market place

Julie Steinloski
208-818-6307
877 LAKE CDA
Real Estate Relationships Worldwide
Commitment to the Community
The Windermere Foundation
•

Established in 1989 and has raised more than $24
million

•

A portion of every sales commission goes to the
Foundation

•

Provides assistance to non-profit agencies in areas we
serve

Benefit: Building a future for homeless and low-income
families in our community
Community Service Day
•

Since 1984, we have dedicated a day of work to
neighborhood improvement projects

•

Giving back to communities where we live/work

Benefit: Improving our neighborhoods gives us all a better
place to call home

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Arrow Point Resort Real Estate 2014 Overview

  • 1. 2014 Market Update Julie Steinloski 208-818-6307 877 LAKE CDA Arrow Point Vacation Rentals, Inc. | Windermere Coeur d'Alene Realty
  • 2. Sales history for 2011 to 2013 Arrow Point Resort 2011 – 2013 Sales 2011 Sq Feet Original List Price 1250 $207,000.00 1266 $249,000.00 1266 $275,000.00 Sold Price Price Per Sq Foot $192,000.00 $153.60 $227,000.00 $179.30 $254,000.00 $200.63 Average $177.85 Sold Date Financing 10/24/2011 CNV 9/2/2011 CNV 10/25/2011 Cash A104 A201 D208 Unit # Total Bedrooms Total Bathrooms 2 2 3 2 3 2 Unit # F103 D301 D107 D108 D104 Total Bedrooms Total Bathrooms 2 2 3 2 3 2 3 2 2 2 Unit # D105 B303 A302 Total Bedrooms Total Bathrooms 2 2 3 3 3 3 2012 Sq Feet Original List Price Sold Price Price Per Sq Foot 1250 $339,500.00 $150,000.00 $120.00 2000 $625,000.00 $385,000.00 $192.50 1266 $260,000.00 $201,000.00 $158.77 1266 $190,000.00 $171,000.00 $135.07 1250 $170,000.00 $162,000.00 $129.60 Average $147.19 Sold Date Financing 6/15/2012 CNV 9/5/2012 Cash 1/23/2012 Cash 3/23/2012 Cash 3/30/2012 Cash 2013 Sq Feet Original List Price Sold Price Price Per Sq Foot Sold Date Financing 1250 $170,000.00 $160,000.00 $128.00 5/30/2013 Cash 2250 $399,000.00 $397,000.00 $176.44 7/15/2013 Cash 2250 $450,000.00 $425,700.00 $189.20 8/12/2013 Cash Average $164.55 Cash Sales = 72% Julie Steinloski 208-818-6307 877 LAKE CDA
  • 3. About Julie Steinloski • Providing excellence in real estate and property management service at Arrow Point for over a decade. • Over 20 Years of sales and marketing experience focused on Internet Marketing Technologies. • Worked for General Electric for 10 years as a Director of Internet Sales Strategy. • A former homeowner at Arrow Point with an intimate knowledge of the project. • In-depth knowledge of the Coeur d'Alene market and provides a proactive and customeroriented vacation rental and property management service. • Working closely with the Arrow Point HOA and in a unique position to understand the financials and CCRs at Arrow Point. • Trained and Specializing in second homes and vacation properties. Julie Steinloski 208-818-6307 877 LAKE CDA
  • 4. Where Vacation Home Buyers Found the Home They Purchased Julie Steinloski 208-818-6307 877 LAKE CDA
  • 5. Vacation Home Market Julie Steinloski 208-818-6307 877 LAKE CDA
  • 6. Sales history for 2012 and 2013 Arrow Point 2014 Challenges: Opportunities: • • • • • • • • Cash Financing Closure of restaurant Loss of beach Increased preference for penthouses Julie Steinloski 208-818-6307 877 LAKE CDA Owner Financing Arrow Point HOA amenities committee Inventory of penthouses declining Inventory of waterfront condos declining
  • 7. Marketing Strategies 1. 2. 3. 4. Database of 500+ past guests Exclusive In Condo Marketing to All Guests Database of 200+ Gozzer Members Pricing (To Discuss) Market to Other REALTORS 5. Windermere Marketing System Home Tour Office Meeting Network of 7000+ Agents 6. Windermere Relocation Program 7. Multiple Listing Service 8. Customized Mailer to Top 100 REALTORS 9. Email Campaign to All REALTORS in MLS Internet Marketing 10. Showcase Level on www.realtor.com and at least 8 other national sites 11. www.windermere.com 12. www.cdarealty.com (Consistently tops on Google Search) 13. www.ArrowPointResort.com 14. Photo gallery on each site when possible Julie Steinloski 208-818-6307 877 LAKE CDA Signage 15. Window Sign 16. Sign at Top of S Arrow Point Drive Other Resources Based on Property 17. New Listing Ad in CDA Press and Spokesman Review 18. Personal Contact with My Network 19. Open Houses 20. Other Print Ads as Warranted
  • 8. Windermere CDA Realty • Coeur d’Alene Realty was established in 1923. In 1994 we affiliated with Windermere and became Windermere Coeur d’Alene Realty • Post Falls Branch opened in 2004 • Hayden Branch opened in 2009 • Number of agents and staff 140 • Consistent top two companies with most market share • Reputation as the “Most Trusted Real Estate Company” in our market place Julie Steinloski 208-818-6307 877 LAKE CDA
  • 10. Commitment to the Community The Windermere Foundation • Established in 1989 and has raised more than $24 million • A portion of every sales commission goes to the Foundation • Provides assistance to non-profit agencies in areas we serve Benefit: Building a future for homeless and low-income families in our community Community Service Day • Since 1984, we have dedicated a day of work to neighborhood improvement projects • Giving back to communities where we live/work Benefit: Improving our neighborhoods gives us all a better place to call home