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Natalie Stors & Andreas Kagermeier, Trier University, Germany 6th International Urban Geographies of Post-communist States Conference: 25 years of urban change Prague, 23-26 September 2015 With the fall of the Berlin Wall, the former capital of the GDR has undergone a dramatic change. What makes the situation of Berlin specific is the influence from former West-Berlin, which has been quite strong in the gentrification of the 19th century quarters as well as the development of a subcultural clubbing scene in abandoned former industrial precincts. The purchasing power of the West-Berlin demand worked as a booster for the development. The gentrification and the clubbing scene soon attracted visitors from outside Berlin as well. The Eastern part of Berlin became the incubator for new ways off tourism “off the beaten track” and attracting new (mainly younger) target groups. As the touristification process took place mainly in the Eastern part of the town it is no wonder that innovative offers included those of the Share Economy are concentrated there. In the presentation the transformation process will be characterised and the role of new ways of tourism will be analysed. Key Word: gentrification, touristification, post-socialist urban tourism, share economy
The post-socialist transformation in East-Berlin as a facilitator and incubat...
The post-socialist transformation in East-Berlin as a facilitator and incubat...
Andreas Kagermeier
Paper presented at the: RSA-Tourism Research Network Workshop: Metropolitan Tourism Experience Development Budapest, 28-30th January 2015 by Natalie Stors & Andreas KagermeierUniversity of Trier, Germany
Share Economy in metropolitan tourism:The role of authenticity-seeking
Share Economy in metropolitan tourism:The role of authenticity-seeking
Andreas Kagermeier
colloque international MIGRATION, DÉVELOPPEMENT ET CITOYENNETÉ Faculté des Lettres et des Sciences Humaines, Université Moulay Ismaïl, Meknès 18-19 décembre 2015 Le rôle des rémigrées comme lifestyle-entrepreneur dans le secteur touristique au milieu rural Andreas Kagermeier (Université de Trèves, Allemagne) Migrants are often thought to have a positive impact on the economy in their region of origin. The remittances foster the consumption level of the family members of emigrants left behind. Moreover, when they return home during summer holidays, they tend to show a quite impressive demonstration of their success by explicitly trying to show off their wealth. Rural areas with a high degree of emigration (whether national or international) usually are covered with buildings that try to impress passers-by by their size and their conspicuous decor. Empirical findings in the Eastern Rif have shown that many emigrants are gone forever. And those who return often return involuntarily and are unable to find the paradise they sought on the northern shore of the Mediterranean. Anyhow, of course, there are traces of former emigrants or emigrants still living outside their region of origin who invest not only in the housing sector, but also try to establish a business. If the investor is still living outside the region, often other members of the family run the business. Quite a few such investments can be found in the tourism sector which – especially after the turn of the millennium and the famous “Accord Cadre” signed in 2001 – tried to benefit from the intensification of the tourism orientation of the destination of Morocco. Most of the time, remigrants and emigrants engaged in the tourism industry attempt to establish their own business. Rare are the cases where multiple (former) emigrants put their savings together to form some kind of cooperative, enlarging their business options. A look at the situation of (former) emigrants as investors in the tourism sector is done with the Schumpetrian notion of entrepreneurship. Apart from the ideal type one often has in mind when thinking of small business owners as entrepreneurs – and thus potential locomotives of regional economic development – quite a few other types can be identified. Among them, the so-called lifestyle entrepreneur seems to be a type which is quite often to be found among emigrants’ engagements in (tourism) businesses. Pursuing a business for pleasure or for the prestige it gives is sometimes nothing more than the demonstrative consumption of someone driving a powerful Mercedes. So it is rare to see cases when tourism businesses are run by someone who gained their experience abroad or in other parts of Morocco. Some of these cases will be illustrated, reflecting at the same time with the leadership approach which role they might play in the tourism industry … and why they most of time do not function as the leadership concept supposes them to do.
Le rôle des rémigrées comme "lifestyle-entrepreneur" dans le secteur touristi...
Le rôle des rémigrées comme "lifestyle-entrepreneur" dans le secteur touristi...
Andreas Kagermeier
Andreas Kagermeier (Trier University, Leisure and Tourism Geography) Abstract for a presentation in the Session: Challenges for Destination Governance Approaches in the Era of Post-Fordism at the AAG Annual Meeting, March 29 - April 2, 2016, San Francisco During the 1990s, both tourism science and the tourism industry became aware that coordi-nated destination management must be undertaken in order to position a destination as a competitive unit. After the turn of the millennium interaction between the relevant stakehold-ers became the dominant aspect of analysis from the perspective of the governance ap-proach. Recently, the discussion has become increasingly oriented towards the role played by leadership in the context of a destination. The aim of the presentation is to interpret the leadership approach as a complementary as-pect to the quite static governance approach. The island of Cyprus is taken as an example. Emphasis will especially be placed on the reinterpreted new role of regional DMOs as facili-tators and mediators in interplay with private entrepreneurs. To date, destination government structures in Cyprus have been marked by a traditional top-down approach featuring rather weak relations and cooperation between the different public and private stakeholders. A reorientation of the destination means that quite complex products have to be developed and branded that meet customers’ requirements concerning hybrid appealing offers for creative and active tourism. So far, these Post-Fordist production schemes, based particularly on economies of scope, have experienced little progress. Given the circumstances, a few innovative stakeholders that have the capacity to invest in new products by themselves and gain market access prefer not to become integrated in regional networks, and instead act in isolation. Thus they fail to fulfill their role as innovative entrepre-neurs that lead the way in restructuring the destination. Contact details: Professor Dr. Andreas Kagermeier Freizeit- und Tourismusgeographie Universität Trier Universitätsring 15 54286 Trier Germany andreas.kagermeier@uni-trier.de
Dynamisation of governance approaches in destination management by leadership...
Dynamisation of governance approaches in destination management by leadership...
Andreas Kagermeier
Social Web im Tourismus Kagermeier DGT JT Chur 12_2010_kurz
Social Web im Tourismus Kagermeier DGT JT Chur 12_2010_kurz
Andreas Kagermeier
Analyse der Motivationen und räumlichen Verteilung von Airbnb in Berlin und stadtstrukturelle Auswirkungen Deutscher Kongress für Geographie (DKG) 2015 Stadt und Land: Kontinuitäten und Konflikte Touristifizierung städtischer Quartiere – Synergien und Konflikte zwischen tourismusgerechter Stadt und stadtgerechtem Tourismus Natalie Stors & Andreas Kagermeier Der Touristifizierungsprozess in Berlin ist ein Phänomen, der in jüngerer Zeit eine Vielzahl von teilweise polemischen Äußerungen induziert hat, zu dem aber nur begrenzt wissenschaftlich fundierte Befunde vorliegen. Als Teil der sogenannten „Share Economy” bieten Sharing-Websites wie couchsurfing.org oder airbnb.com nicht nur den kollaborativen Konsum von Übernachtungsangeboten für umsonst oder zu überschaubaren Preisen, sondern versprechen auch ein neues, authentisches Erlebnis für den Besucher von vor allem städtischen bzw. metropolitanen Destinationen. In dem Beitrag werden zwei zentrale Forschungsfragen: • Welche Motive und Erwartungen stehen hinter dem Anbieten und der Inanspruchnahme von „geteilten“ Übernachtungsangeboten? • Welche Implikationen weisen die Share-Angebote im stadtstrukturellen Kontext auf. auf der Basis eines Methodenmix von mehreren quantitativen und qualitativen empirischen Erhebungen analysiert: Im Mittelpunkt steht dabei Berlin als Beispiel für eine metropolitane Tourismusdestination in der das Phänomen intensiv und kontrovers diskutiert wird. Das Ziel ist damit einerseits zur Beantwortung der Frage beizutragen, welche Rolle kollaborativer Konsum im Tourismus für den sog. Explorer-Touristen auf der Suche nach authentischen Erlebnissen abseits der ausgetretenen „Straße der Ameisen” und der „Tourist Bubble“ bedeutet. Andererseits sollen auch stadträumliche Aspekte, wie die Verteilung von Airbnb-Angeboten und deren Rolle für den stadtstrukturellen Touristifizierungsprozess sowie soziale und ökonomische Implikationen analysiert werden. Damit wird sowohl darauf abgestellt, zu einem besseren – auch theoretisch fundierten Verständnis – der Touristifizierungsprozesse, deren Driving Forces und deren Implikationen beizutragen, als auch auf der Basis einer fundierten Analyse Ansätze für Coping-Strategien für ein differenziertes Umgehen mit dem Phänomen der Touristifizierung zu diskutieren.
Touristification durch Airbnb?!
Touristification durch Airbnb?!
Andreas Kagermeier
Prof. Dr. Andreas Kagermeier Freizeit- und Tourismusgeographie, Universität Trier Fachsitzung: Herausforderung Verkehrswende: Entwicklungspfade für nachhaltigeren touristischen Verkehr und Freizeitverkehr (VE-FS-40) Deutscher Kongress für Geographie, Berlin 1. bis 6. Oktober 2015 In vielen ländlichen Destinationen sind in den letzten Jahren freizeittouristische Verkehrsangebote unterschiedlichster Art installiert worden. Allerdings erfahren diese in vielen Fällen nur eine begrenzte Nachfrage, so dass sie oftmals auch wieder nach kurzer Zeit eingestellt werden. Vor diesem Hintergrund setzt sich der Beitrag mit den grundsätzlichen Aspekten der Rahmenbedingungen von freizeittouristischen Verkehren im ländlichen Raum auseinander. Als Ursache für die oftmals nur partiellen Erfolge bzw. eine suboptimale Nachfrage nach freizeittouristischen Mobilitätsangebote wird die Tatsache angesehen, dass viele Angebote ohne oder nur auf der Basis von rudimentären Machbarkeitsanalysen gestartet werden. Abgesehen von den prinzipiellen Gegebenheiten für Mobilitätsangebote im ländlichen Raum weist die freizeittouristische Nachfrage einige grundsätzliche Spezifika auf, die bei der Konzeption zu berücksichtigen sind. Darüber hinaus berühren freizeittouristische Mobilitätsangebote auch auf der Angebotsseite eine Vielzahl von unterschiedlichen Akteuren. Isolierte bzw. suboptimal bei den relevanten Akteursgruppen verankerte Aktivitäten sind ein weiterer Faktorenkomplex, der mit zu der insuffizienten Nachfrage beiträgt. Neben den nachfrageseitigen Rahmenbedingungen kommt damit organisationalen Aspekten und auch der Frage der Finanzierung eine wichtige Bedeutung zu. Am Beispiel von zwei Good Practise Beispielen wird veranschaulicht, dass eine Berücksichtigung der relevanten Rahmenbedingungen durchaus dazu führen kann, langfristig ökonomisch tragfähige Lösungen für touristische Freizeitverkehre im ländlichen Raum zu implementieren.
Schlüsselfaktoren und Voraussetzungen für erfolgreiche Freizeitverkehrsangebo...
Schlüsselfaktoren und Voraussetzungen für erfolgreiche Freizeitverkehrsangebo...
Andreas Kagermeier
https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Empfohlen
Natalie Stors & Andreas Kagermeier, Trier University, Germany 6th International Urban Geographies of Post-communist States Conference: 25 years of urban change Prague, 23-26 September 2015 With the fall of the Berlin Wall, the former capital of the GDR has undergone a dramatic change. What makes the situation of Berlin specific is the influence from former West-Berlin, which has been quite strong in the gentrification of the 19th century quarters as well as the development of a subcultural clubbing scene in abandoned former industrial precincts. The purchasing power of the West-Berlin demand worked as a booster for the development. The gentrification and the clubbing scene soon attracted visitors from outside Berlin as well. The Eastern part of Berlin became the incubator for new ways off tourism “off the beaten track” and attracting new (mainly younger) target groups. As the touristification process took place mainly in the Eastern part of the town it is no wonder that innovative offers included those of the Share Economy are concentrated there. In the presentation the transformation process will be characterised and the role of new ways of tourism will be analysed. Key Word: gentrification, touristification, post-socialist urban tourism, share economy
The post-socialist transformation in East-Berlin as a facilitator and incubat...
The post-socialist transformation in East-Berlin as a facilitator and incubat...
Andreas Kagermeier
Paper presented at the: RSA-Tourism Research Network Workshop: Metropolitan Tourism Experience Development Budapest, 28-30th January 2015 by Natalie Stors & Andreas KagermeierUniversity of Trier, Germany
Share Economy in metropolitan tourism:The role of authenticity-seeking
Share Economy in metropolitan tourism:The role of authenticity-seeking
Andreas Kagermeier
colloque international MIGRATION, DÉVELOPPEMENT ET CITOYENNETÉ Faculté des Lettres et des Sciences Humaines, Université Moulay Ismaïl, Meknès 18-19 décembre 2015 Le rôle des rémigrées comme lifestyle-entrepreneur dans le secteur touristique au milieu rural Andreas Kagermeier (Université de Trèves, Allemagne) Migrants are often thought to have a positive impact on the economy in their region of origin. The remittances foster the consumption level of the family members of emigrants left behind. Moreover, when they return home during summer holidays, they tend to show a quite impressive demonstration of their success by explicitly trying to show off their wealth. Rural areas with a high degree of emigration (whether national or international) usually are covered with buildings that try to impress passers-by by their size and their conspicuous decor. Empirical findings in the Eastern Rif have shown that many emigrants are gone forever. And those who return often return involuntarily and are unable to find the paradise they sought on the northern shore of the Mediterranean. Anyhow, of course, there are traces of former emigrants or emigrants still living outside their region of origin who invest not only in the housing sector, but also try to establish a business. If the investor is still living outside the region, often other members of the family run the business. Quite a few such investments can be found in the tourism sector which – especially after the turn of the millennium and the famous “Accord Cadre” signed in 2001 – tried to benefit from the intensification of the tourism orientation of the destination of Morocco. Most of the time, remigrants and emigrants engaged in the tourism industry attempt to establish their own business. Rare are the cases where multiple (former) emigrants put their savings together to form some kind of cooperative, enlarging their business options. A look at the situation of (former) emigrants as investors in the tourism sector is done with the Schumpetrian notion of entrepreneurship. Apart from the ideal type one often has in mind when thinking of small business owners as entrepreneurs – and thus potential locomotives of regional economic development – quite a few other types can be identified. Among them, the so-called lifestyle entrepreneur seems to be a type which is quite often to be found among emigrants’ engagements in (tourism) businesses. Pursuing a business for pleasure or for the prestige it gives is sometimes nothing more than the demonstrative consumption of someone driving a powerful Mercedes. So it is rare to see cases when tourism businesses are run by someone who gained their experience abroad or in other parts of Morocco. Some of these cases will be illustrated, reflecting at the same time with the leadership approach which role they might play in the tourism industry … and why they most of time do not function as the leadership concept supposes them to do.
Le rôle des rémigrées comme "lifestyle-entrepreneur" dans le secteur touristi...
Le rôle des rémigrées comme "lifestyle-entrepreneur" dans le secteur touristi...
Andreas Kagermeier
Andreas Kagermeier (Trier University, Leisure and Tourism Geography) Abstract for a presentation in the Session: Challenges for Destination Governance Approaches in the Era of Post-Fordism at the AAG Annual Meeting, March 29 - April 2, 2016, San Francisco During the 1990s, both tourism science and the tourism industry became aware that coordi-nated destination management must be undertaken in order to position a destination as a competitive unit. After the turn of the millennium interaction between the relevant stakehold-ers became the dominant aspect of analysis from the perspective of the governance ap-proach. Recently, the discussion has become increasingly oriented towards the role played by leadership in the context of a destination. The aim of the presentation is to interpret the leadership approach as a complementary as-pect to the quite static governance approach. The island of Cyprus is taken as an example. Emphasis will especially be placed on the reinterpreted new role of regional DMOs as facili-tators and mediators in interplay with private entrepreneurs. To date, destination government structures in Cyprus have been marked by a traditional top-down approach featuring rather weak relations and cooperation between the different public and private stakeholders. A reorientation of the destination means that quite complex products have to be developed and branded that meet customers’ requirements concerning hybrid appealing offers for creative and active tourism. So far, these Post-Fordist production schemes, based particularly on economies of scope, have experienced little progress. Given the circumstances, a few innovative stakeholders that have the capacity to invest in new products by themselves and gain market access prefer not to become integrated in regional networks, and instead act in isolation. Thus they fail to fulfill their role as innovative entrepre-neurs that lead the way in restructuring the destination. Contact details: Professor Dr. Andreas Kagermeier Freizeit- und Tourismusgeographie Universität Trier Universitätsring 15 54286 Trier Germany andreas.kagermeier@uni-trier.de
Dynamisation of governance approaches in destination management by leadership...
Dynamisation of governance approaches in destination management by leadership...
Andreas Kagermeier
Social Web im Tourismus Kagermeier DGT JT Chur 12_2010_kurz
Social Web im Tourismus Kagermeier DGT JT Chur 12_2010_kurz
Andreas Kagermeier
Analyse der Motivationen und räumlichen Verteilung von Airbnb in Berlin und stadtstrukturelle Auswirkungen Deutscher Kongress für Geographie (DKG) 2015 Stadt und Land: Kontinuitäten und Konflikte Touristifizierung städtischer Quartiere – Synergien und Konflikte zwischen tourismusgerechter Stadt und stadtgerechtem Tourismus Natalie Stors & Andreas Kagermeier Der Touristifizierungsprozess in Berlin ist ein Phänomen, der in jüngerer Zeit eine Vielzahl von teilweise polemischen Äußerungen induziert hat, zu dem aber nur begrenzt wissenschaftlich fundierte Befunde vorliegen. Als Teil der sogenannten „Share Economy” bieten Sharing-Websites wie couchsurfing.org oder airbnb.com nicht nur den kollaborativen Konsum von Übernachtungsangeboten für umsonst oder zu überschaubaren Preisen, sondern versprechen auch ein neues, authentisches Erlebnis für den Besucher von vor allem städtischen bzw. metropolitanen Destinationen. In dem Beitrag werden zwei zentrale Forschungsfragen: • Welche Motive und Erwartungen stehen hinter dem Anbieten und der Inanspruchnahme von „geteilten“ Übernachtungsangeboten? • Welche Implikationen weisen die Share-Angebote im stadtstrukturellen Kontext auf. auf der Basis eines Methodenmix von mehreren quantitativen und qualitativen empirischen Erhebungen analysiert: Im Mittelpunkt steht dabei Berlin als Beispiel für eine metropolitane Tourismusdestination in der das Phänomen intensiv und kontrovers diskutiert wird. Das Ziel ist damit einerseits zur Beantwortung der Frage beizutragen, welche Rolle kollaborativer Konsum im Tourismus für den sog. Explorer-Touristen auf der Suche nach authentischen Erlebnissen abseits der ausgetretenen „Straße der Ameisen” und der „Tourist Bubble“ bedeutet. Andererseits sollen auch stadträumliche Aspekte, wie die Verteilung von Airbnb-Angeboten und deren Rolle für den stadtstrukturellen Touristifizierungsprozess sowie soziale und ökonomische Implikationen analysiert werden. Damit wird sowohl darauf abgestellt, zu einem besseren – auch theoretisch fundierten Verständnis – der Touristifizierungsprozesse, deren Driving Forces und deren Implikationen beizutragen, als auch auf der Basis einer fundierten Analyse Ansätze für Coping-Strategien für ein differenziertes Umgehen mit dem Phänomen der Touristifizierung zu diskutieren.
Touristification durch Airbnb?!
Touristification durch Airbnb?!
Andreas Kagermeier
Prof. Dr. Andreas Kagermeier Freizeit- und Tourismusgeographie, Universität Trier Fachsitzung: Herausforderung Verkehrswende: Entwicklungspfade für nachhaltigeren touristischen Verkehr und Freizeitverkehr (VE-FS-40) Deutscher Kongress für Geographie, Berlin 1. bis 6. Oktober 2015 In vielen ländlichen Destinationen sind in den letzten Jahren freizeittouristische Verkehrsangebote unterschiedlichster Art installiert worden. Allerdings erfahren diese in vielen Fällen nur eine begrenzte Nachfrage, so dass sie oftmals auch wieder nach kurzer Zeit eingestellt werden. Vor diesem Hintergrund setzt sich der Beitrag mit den grundsätzlichen Aspekten der Rahmenbedingungen von freizeittouristischen Verkehren im ländlichen Raum auseinander. Als Ursache für die oftmals nur partiellen Erfolge bzw. eine suboptimale Nachfrage nach freizeittouristischen Mobilitätsangebote wird die Tatsache angesehen, dass viele Angebote ohne oder nur auf der Basis von rudimentären Machbarkeitsanalysen gestartet werden. Abgesehen von den prinzipiellen Gegebenheiten für Mobilitätsangebote im ländlichen Raum weist die freizeittouristische Nachfrage einige grundsätzliche Spezifika auf, die bei der Konzeption zu berücksichtigen sind. Darüber hinaus berühren freizeittouristische Mobilitätsangebote auch auf der Angebotsseite eine Vielzahl von unterschiedlichen Akteuren. Isolierte bzw. suboptimal bei den relevanten Akteursgruppen verankerte Aktivitäten sind ein weiterer Faktorenkomplex, der mit zu der insuffizienten Nachfrage beiträgt. Neben den nachfrageseitigen Rahmenbedingungen kommt damit organisationalen Aspekten und auch der Frage der Finanzierung eine wichtige Bedeutung zu. Am Beispiel von zwei Good Practise Beispielen wird veranschaulicht, dass eine Berücksichtigung der relevanten Rahmenbedingungen durchaus dazu führen kann, langfristig ökonomisch tragfähige Lösungen für touristische Freizeitverkehre im ländlichen Raum zu implementieren.
Schlüsselfaktoren und Voraussetzungen für erfolgreiche Freizeitverkehrsangebo...
Schlüsselfaktoren und Voraussetzungen für erfolgreiche Freizeitverkehrsangebo...
Andreas Kagermeier
https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
How our culture helps to save energy.
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
Materials from Pepsico for their presentation at the 2024 CAGNY conference. Made 2/21/24
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
The deck from Contently’s popular Content Methodology webinar with Rebecca Lieb, Joe Lazauskas, and Ari Kepnes.
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
Presented 1/4/2024 Visit Albert's List: https://bit.ly/findyournextjob
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
a presentation to give to a programming class on how to land a 6 figure job right out of college, and how to prepare during and after school
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Lily Ray's MozCon talk from 2023 about how core updates work and how search intent plays a role.
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
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Rajiv Jayarajah, MAppComm, ACC
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc. It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Introduction to Data Science
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Christy Abraham Joy
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management
The six step guide to practical project management
The six step guide to practical project management
MindGenius
A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
How our culture helps to save energy.
Skeleton Culture Code
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Skeleton Technologies
Materials from Pepsico for their presentation at the 2024 CAGNY conference. Made 2/21/24
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
The deck from Contently’s popular Content Methodology webinar with Rebecca Lieb, Joe Lazauskas, and Ari Kepnes.
Content Methodology: A Best Practices Report (Webinar)
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contently
Presented 1/4/2024 Visit Albert's List: https://bit.ly/findyournextjob
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management
The six step guide to practical project management
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A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.
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Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
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Social Media Marketing Trends 2024 // The Global Indie Insights
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ChatGPT and the Future of Work - Clark Boyd
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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
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