This presentation compares the Bing search engine to Google search.

1. A Presentation By: Julinderpreet, Phil, Inger, and Sher

2. Bing
• Formerly known as Live search,
Windows Live Search, and Msn Search.
• Launched on June 3rd, 2009.
• Owned by Microsoft.
• Headed by CEO Paul Ballmer.

3. Google
• Launched on September 15, 1997.
• Headed by CEO Larry Page.
• Company founded on its search engine.
• Owned 1% of the search engine market share in
2000 now owns 81% of the market share.

4. Services (Google)
• Docs
• Images
• News
• Video
• Google+: Social network.
• Google Drive: store documents, photos,
and videos.
• Picasa: Image editing software.

5. Services
• Video
• News
• Maps
• Translator
• Shopping
• Images

6. Innovation (Google)
• Pagerank Algorithm
• Street View
• Google Instant
• Automatic weather
• Automatic calculations

7. Innovation
• Search within Search
• Playing videos within video search
• Related searches for each search
• Facebook likes added to search engine
• Wikipedia added to search engine

8. User Experience
Based on PCWorld analysis of both search engines
Category Google Bing
Searching for Info on 3/5 4/5
specific sites
Informational Searches 5/5 3/5
Transactional 4/5 5/5
Searches
Product Searches 4/5 4/5
Spam 5/5 5/5
Layout and Navigation 4/5 5/5
Total 25/30 26/30

9. Advertising
• Bing is advertised as a decision based search
• Promoted for its “superior” searches

11. Advertising (Google)
• Google does not promote their search engine.
• Google runs 2/3 of the internet advertising.
• Google is the most visited website in the world.

12. Homepage Features
Google Bing
Clean, uncluttered, Giant Picture which
simple. slows down the
website.
Links to services Links to services
images, maps, Shopping, images,
youtube, gmail. videos.
Background Image Links to interesting
Function. places like
Yellowstone Park.

13. Conclusion
• Google is the overall better search engine.
• Google is constantly innovating and adding
new features to its search.
• Bing offers a unique experience.
• Bing will continue to gain market share.

14. Questions?
Send your questions to:
#bingoogle

15. References/Links
http://www.techwyse.com/blog/internet-
marketing/search-engine-market-share-
august-2012/
http://www.sweetspotmarketing.com/google-
bing-in-algorithm-battle/
http://www.ibtimes.com/top-search-
innovations-google-slideshow-706179
http://www.youtube.com/bin
g
https://twitter.com/i/#!/Julinderpreet/present
ation-links
http://www.facebook.com/Bing
http://pinterest.com/philisott
i/google-vs-bing/