The document provides an overview of the Meetings, Incentives, Conventions and Exhibitions (MICE) industry. It defines MICE and explains that it represents a type of business that stimulates networking, education, and strategic planning. It also outlines the various players involved, including clients like associations and corporations; suppliers like convention centers, hotels, and event planners; and supporting organizations like convention bureaus and industry associations.

1. Manual on Elective I – Meetings,
Incentives, Conventions and
Exhibitions (MICE)

2.  understand the type of business MICE
represents
 understand the need for MICE
 understand how MICE relates to the
tourism and hospitality industry
 find out about the players within the MICE
sector

4.  Stimulation  Getting new ideas
 Networking  Meeting with others:
colleagues, customers,
buyers
and people who share the
same interests.
 Continuing their education  Learning new skills and
furthering their education
 Product update  Finding out about new
products that are available
 Spread new information  Transmitting new concepts
and ideas
 Strategic planning  Collective brainstorming for
the future

5. CLIENTS
 Associations –Non-profit professional,
trade or industry organizations formed by
their members
 Corporations – Companies,
entrepreneurial or business organizations
 Event planners – Professional agents hired
by organizations to plan their business
activities

6. SUPPLIERS
 National Trade Organization – The organization that
promotes trade for the country. e.g. Hong Kong Trade
Development Council
 Convention and Visitors Bureau (CVB) – The
organization or government department that promotes
MICE activities to attendees and clients while
regulating and supporting MICE clients and other
suppliers.
 Airlines – Provides transportation services for
attendees of MICE activities, such as Cathay Pacific
 Cruise lines – Provides transportation services,
accommodation and venues for attendees of MICE
activities

7. SUPPLIERSVENUES
 Convention and Exhibition Centres,
built specifically for MICE activities
 Hotel Ballrooms, Conference Rooms or
Meeting Rooms
 Alternatives venues include
universities, castles and heritage
homes

8. SUPPLIERS
 Restaurants – Provides food and beverage for
MICE activities can even be used as venues
 Accommodations –Hotels, motels and hostels
where housing is provided for attendees during
MICE activities
 Professional Convention Organizers (PCO), help
international conventions clients take care of the
professional planning, organizing and
management of conventions, including bank
account set-up, delivery and site selectioN

9. SUPPLIERS
 Entertainment – Includes performers, venues
and performance, which can be part of the
programme
 Technical specialists – proviesprofessional
technology or equipment set-up and
operating services, e.g. audio/visual or
lighting
 Intermediaries – Agencies working as
middlemen to book various services, e.g. tour
or travel agencies

10.  Government organizations – Public
Organizations, agencies and departments
at different levels that provide funding and
ideas forvarious MICE activities:
A. Federal – National
B. State - Provincial
C. Local - Municipal

11. Convention industry associations –
Organizations whose members are from
the industry, including clients and
suppliers, for example:
 ICCA – International Convention and
Congress Association
 PCMA – Professional Conference
Management Association
 MPI – Meeting Professional Institute

12.  Commercial sponsors – Companies who
provide funding or resources for the MICE
activities in return for promoting their brand
and products