The document discusses different online video revenue models and challenges facing the video content industry. It notes that people now watch billions of videos online every day and month, but generating significant revenue from online video has been difficult. Traditional models of owning distribution and content are no longer effective in the online world where consumers expect content to be free and accessible how and where they want. New models need to focus on delivering the audience to advertisers rather than focusing only on content ownership.
Online Video Revenue Models: What Works, What Doesn't and Why
1. ONLINE VIDEO REVENUE MODELS WHAT WORKS , WHAT DOESN'T AND WHY < presenter > Jimmy Storrier </ presenter > < role > Head of Customer Development </ role > < company > Juno Interactive </ company > < website > http://junointeractive.com.au </ website >
10. PEOPLE ARE SMART AT DETERMINING VALUE THEY DON'T KNOW IT, THEY JUST DO IT
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13. “ YOU HAVE TO LIKEN P2P TO TAP WATER . It is always going to be there; it's free, and people are going to use it. ” – Wayne Rosso, President, Grokster
14. … BUT BOTTLED WATER MAKERS MAKE A LOT OF MONEY TOO
15. “ WE'LL ALL BE ROONED ” said Hanrahan “ BEFORE THE YEAR IS OUT”
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17. “ The horse is here to stay, but the automobile is only a novelty, a fad.” “ I think there is a market for maybe five computers ” “ There is no reason anyone would want a computer in their home” “ While theoretically and technically television may be feasible, commercially and financially it is an impossibility” “ The telephone has too many shortcomings to be seriously considered as a means of communication” “ Who the hell wants to hear actors talk?”
18. It's not necessary to change . Survival is not mandatory. – W. Edwards Deming
59. “ The paid download market will continue to grow throughout 2007 - from $98m to $279m at the end of the year – but growth will slow significantly at that point” – Forrester, 2007
60. 115% 82% 46% Paid Downloads YoY Growth: MOVIE CONTENT