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Online Content Marketing Attracting Customers with Web Content Joe Pulizzi Founder, Junta42 Co-Author,  Get Content Get Customers
Who’s Joe Pulizzi?  (@juntajoe) ,[object Object],[object Object],[object Object]
What’s Junta42? ,[object Object],[object Object]
How Did We Make Buying Decisions 15 Years Ago?
Traditional Marketing
Traditional Marketing Challenges 800-555-1234 Annoying Salesperson
How Do We Make Buying Decisions Today?
Buying Decisions Today
Looking to Solve Problems
 
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Your Customer
 
Most Corporate Publishing
The Dark Side of Content
 
 
 
Over Six Million Opt-Ins Best R&D Activity for P&G
Willitblend.com http:// www.youtube.com/watch_popup?v =qg1ckCkm8YI
Willitblend.com 200 Million+ Views 700+% Revenue Growth Millions in Press Coverage
HP
HP 90%of all sales from online content Gilbane, 2009
Whole Foods – the Whole Story ,[object Object],[object Object],[object Object],[object Object],[object Object]
Listen and Publish to make impact here…
Case Study Comparison Bought by Adobe for $2B 1999, 1200 Employees Small Startup 2006, Under 100 Employees
 
 
 
 
 
 
 
 
 
Hubspot’s Content Factory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Content Makes You Interesting
Over 2,000 Customers In Two Years
 
Create More Highways w/Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Customers? Website Blog Community Video Channel Articles
Website Blog Community Video Channel Articles
Website Blog Community Video Channel Articles
Your Ideas Spread! ,[object Object],Social Media does not work  without a Content Strategy
The Motivational Conclusion
What if? ,[object Object]
What if? ,[object Object]
What if? ,[object Object]
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ContentPlaybook.com
Thank You! Joe Pulizzi [email_address] (216) 941-5842 Site:  www.junta42.com About Joe:  www.joepulizzi.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe

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Attracting Customers with Web Content - Online Content Marketing

Notas del editor

  1. How does the audience solve problems? How are you marketing? 2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter
  2. How does the audience solve problems? How are you marketing? 2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter
  3. Developing your own media does not mean you talk about yourself and your products (MyFord Magazine). Your customers only care about themselves…so give them information that truly affects their lives.
  4. Anything you create needs to have the possibility of spreading. Have you ever seen people spread around a print ad, or an online display ad? Probably not. Create information that people talk about.