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Unlocking Your Content's Potential #ICC2014 Keynote

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Joe Pulizzi
Joe Pulizzi

This is Joe Pulizzi's keynote presentation at the Intelligent Content Conference 2014 #ICC2014 in San Jose. The presentation covers why content strategists need to help marketers understand their clear "why" for content marketing, and the three integrated steps to making that happen.

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TODAY’S PRESENTATION: Unlocking Your Content’s Potential (and Driving Business) @JoePulizzi
There Is One Key to a Successful Presentation @JoePulizzi
@JoePulizzi Image courtesy of Pooky Poetry 3
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The Disclaimer @JoePulizzi
ACT ONE @JoePulizzi
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The Evolution of Content Marketing @JoePulizzi
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91/100 http://bitly.com/cm-research @JoePulizzi
@JoePulizzi sodahead.com
Just 42% believe their content marketing is effective http://bitly.com/cm-research @JoePulizzi
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@JoePulizzi briancromer.com
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CONTENT @JoePulizzi
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Your Sweet Spot What You Know What Your Prospect Cares About @JoePulizzi
TECHNOLOGY @JoePulizzi
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@JoePulizzi tractiondemand.com
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BUSINESS @JoePulizzi
• CMO Gas Station Example @JoePulizzi
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1. You Need to Question Your Marketers on their Content Creation (WHY?) 2. You Need to Sell Intelligent Content Based on Sales, Savings or Sunshine. 3. Understand the New Paradigm in Marketing – Owned Audiences are the Key! @JoePulizzi
@JoePulizzi
Joe Pulizzi joe@contentinstitute.com @JoePulizzi @JoePulizzi

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