Why Publishing is the Future of Marketing - 8 Step Content Marketing Strategy
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Content marketing expert Joe Pulizzi reviews how marketers are indeed publishers today, and details eight steps to completing a content marketing strategy that works for both small and large brands. Case studies include P&G, Hubspot, BlendTec and more.
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Why Publishing is the Future of Marketing - 8 Step Content Marketing Strategy
- 1. Why Publishing is the Future of Marketing Joe Pulizzi Founder, Junta42 Co-Author, Get Content Get Customers
- 5. How Did We Make Buying Decisions 15 Years Ago?
- 7. Traditional Marketing Challenges 800-555-1234 Annoying Salesperson
- 8. How Do We Make Buying Decisions Today?
- 10. Looking to Solve Problems
- 13. Your Customer
- 16. The Dark Side of Content
- 20. Over Six Million Opt-Ins Best R&D Activity for P&G
- 21. Willitblend.com http:// www.youtube.com/watch_popup?v =qg1ckCkm8YI
- 22. Willitblend.com 200 Million+ Views 700+% Revenue Growth Millions in Press Coverage
- 23. HP
- 24. HP 90%of all sales from online content Gilbane, 2009
- 26. Listen and Publish to make impact here…
- 27. Case Study Comparison Bought by Adobe for $2B 1999, 1200 Employees Small Startup 2006, Under 100 Employees
- 39. Content Makes You Interesting
- 40. Over 2,000 Customers In Two Years
- 51. #3 The Secret Sauce
- 52. Your Knowledge Their Needs
- 55. Expand the Reach of Presentations
- 59. Sample Three and Three… Blog Videos Presentations Guest Influencers
- 60. Sample Three and Three… White Papers Audio Version Testimonials Research
- 62. The Online News Release
- 63. #7 Develop the Content Calendar
- 71. J oe Pulizzi [email_address] (216) 941-5842 Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe Thank You!
Notas del editor
- How does the audience solve problems? How are you marketing? 2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter
- How does the audience solve problems? How are you marketing? 2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter
- Developing your own media does not mean you talk about yourself and your products (MyFord Magazine). Your customers only care about themselves…so give them information that truly affects their lives.
- Anything you create needs to have the possibility of spreading. Have you ever seen people spread around a print ad, or an online display ad? Probably not. Create information that people talk about.
- Anything you create needs to have the possibility of spreading. Have you ever seen people spread around a print ad, or an online display ad? Probably not. Create information that people talk about.
- Google Alerts is a free tool. The first thing you need to do is create a gmail (or google mail account), which is also free. Once you have a Gmail account, go to www.google.com/alerts. Then, just type in your keywords. In this screen, you can see I typed in content marketing, which will search for the words content and marketing being in close proximity of one another, and send you an alert as google picks it up, once a day or once a week. You can set up as many words as you want.