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•  Wandoujia: “iTunes” for
   Chinese Android users"
•  1.0 Launched at August
   2010, growing rapidly"
•  Hundreds of thousands
   apps download per day"
Internet


•  Users connect their phones to PC
   via USB or Wi-Fi"
•  Partner with various “App Stores”
   and other content providers to
                                               Wandoujia
   allow users download content to     A cross-platform mobile content distributor.

                                                 Junyu Wang, Jin Cui, Jack Feng
                                                           2010/10




   their phones via Wandoujia"

               	

•  4% apps make 80% insallations"
           •  ~600 apps have more than 1% market
              shares"




Mar 2010
2010/12!                    2011/3!
•  Top 10 apps for 7.6%     •  Top 10 apps for 12.4%
   installations"              installations"
•  Top 100 apps for 30.2%   •  Top 100 apps for 41.7%
   installations"              installations"
2010/12!                   2011/3!
1.  QQ"       "   "70%"    1.  QQ      "           "74%"
2.  UC        "   "68%"    2.  UC      "           "63%"
3.                "45%"    3.              New!    "46%"
4.  ES            "34%"    4.                      "45%"
5.            "   "32% "   5.        New!          "42%"
6.  Quickoffice"   "29%"    6.  360          New!   "38%"
7.  R.E.      "   "28%"    7.          "           "36%"
8.  Camera360     "25%"    8.        New!          "34%"
9.            "   "24%"    9.  ES                  "31%"
10.  RockPlayer   "23% "   10.       New!          "30%"
Android!                      iPhone!
1.  QQ 74%"                   1.  QQ 80%"
2.  UC         63%"           2.                  47.68%"
3.             46%"           3.         46.90%"
4.              45%"          4.           45.01%"
5.            42%"            5.             43.43%"
6.  360          38%"         6.        40.79%"
7.            36%"            7.         39.86%"
8.  Android            34%"   8.  QQ       38.33%"
9.  ES               31%"     9.            36.25%"
10.           30%"            10.  UC       33.73%"
Apps             100
  Videos        21
   Music       14
   Books   5




Mar 2010
45%	
  


       40%	
  


       35%	
  


       30%	
  


       25%	
  


       20%	
  


       15%	
  


       10%	
  


           5%	
  


           0%	
  
                    0-­‐20	
     20-­‐40	
     40-­‐60	
     60-­‐80	
     80-­‐100	
  


                                          Average: 45"

Mar 2010
45   User	
  Apps	
  
                                              	
  




           90
                     	
  
                     	
  System	
  Apps	
  




Mar 2010
5%
 3G
       37%
            Wi-Fi*
                     95%
                      2G / 2.5G




* Umeng, 2011/1
Fetch                               Consume


    Fetch content prior to consumption.
                                      "
+83%




               Wandoujia      Others

•  Average Wandoujia user downloads 83% more apps than
   other channels"
"
    Oct 2010
•    Try to get into the top tier"
•    Understanding usersʼ fundamental needs"
•    Make your apps smaller"
•    Keep usersʼ data usage in mind"
Developing Apps for Chinese Android users

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Developing Apps for Chinese Android users

  • 1.
  • 2. •  Wandoujia: “iTunes” for Chinese Android users" •  1.0 Launched at August 2010, growing rapidly" •  Hundreds of thousands apps download per day"
  • 3.
  • 4. Internet •  Users connect their phones to PC via USB or Wi-Fi" •  Partner with various “App Stores” and other content providers to Wandoujia allow users download content to A cross-platform mobile content distributor. Junyu Wang, Jin Cui, Jack Feng 2010/10 their phones via Wandoujia" 
  • 5. •  4% apps make 80% insallations" •  ~600 apps have more than 1% market shares" Mar 2010
  • 6. 2010/12! 2011/3! •  Top 10 apps for 7.6% •  Top 10 apps for 12.4% installations" installations" •  Top 100 apps for 30.2% •  Top 100 apps for 41.7% installations" installations"
  • 7.
  • 8. 2010/12! 2011/3! 1.  QQ" " "70%" 1.  QQ " "74%" 2.  UC " "68%" 2.  UC " "63%" 3.  "45%" 3.  New! "46%" 4.  ES "34%" 4.  "45%" 5.  " "32% " 5.  New! "42%" 6.  Quickoffice" "29%" 6.  360 New! "38%" 7.  R.E. " "28%" 7.  " "36%" 8.  Camera360 "25%" 8.  New! "34%" 9.  " "24%" 9.  ES "31%" 10.  RockPlayer "23% " 10.  New! "30%"
  • 9. Android! iPhone! 1.  QQ 74%" 1.  QQ 80%" 2.  UC 63%" 2.  47.68%" 3.  46%" 3.  46.90%" 4.  45%" 4.  45.01%" 5.  42%" 5.  43.43%" 6.  360 38%" 6.  40.79%" 7.  36%" 7.  39.86%" 8.  Android 34%" 8.  QQ 38.33%" 9.  ES 31%" 9.  36.25%" 10.  30%" 10.  UC 33.73%"
  • 10.
  • 11. Apps 100 Videos 21 Music 14 Books 5 Mar 2010
  • 12. 45%   40%   35%   30%   25%   20%   15%   10%   5%   0%   0-­‐20   20-­‐40   40-­‐60   60-­‐80   80-­‐100   Average: 45" Mar 2010
  • 13. 45 User  Apps     90    System  Apps   Mar 2010
  • 14.
  • 15. 5% 3G 37% Wi-Fi* 95% 2G / 2.5G * Umeng, 2011/1
  • 16. Fetch Consume Fetch content prior to consumption. "
  • 17. +83% Wandoujia Others •  Average Wandoujia user downloads 83% more apps than other channels" " Oct 2010
  • 18.
  • 19. •  Try to get into the top tier" •  Understanding usersʼ fundamental needs" •  Make your apps smaller" •  Keep usersʼ data usage in mind"