豌豆实验室内部讲稿，介绍 Dropbox 的发展和发展过程中的有趣故事。

1. Why Dropbox Rocks?
Dropbox ?

2. Dropbox

3. Windows / Mac / Linux / iPhone / iPad / Android / BlackBerry

4. 2GB 50GB ($99/yr)
100GB ($199/yr)

5. • MIT 2005 Drew Houston 2007
• Y Combinator $1.2M
• 2008 10 Accel $7.2M A

6. 7 100
http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587

7. 25,000,000
2011 4 18 2500
2

9. 0
Dropbox

12. 2006:
http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587

13. VC
Drew
VC
Drew ...
http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587

14. ...
( ) Word
Excel 0
http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587

15. http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587

16. 1

17. Y Combinator
http://files.dropbox.com/u/2/app.html
2007 4 2

18. Dropbox /
Windows
Web
Amazon S3 Dropbox subversion trac
rsync / (just
work)
Google Docs / Spreadsheets
( ) .doc .xls

19. (1)
(2) (
) (3)
(e.g. beinsync, Foldershare)
(Carbonite, Mozy) / (box.net, etc.)
Dropbox
( changelogs/trac rsync
Dropbox
U

20.
/
OS
Email / ( Web-based
)
Dropbox
binary diff

21.
Email Xdrive
U
Reuben
PHP CMS Dropbox
Web
hosting rsync cron jobs slashdot
("Small Office Windows
Backup Software" - http://ask.slashdot.org/article.pl?
sid=07/01/04/0336246)

22. Google GDrive Dropbox
Google
/ /
...

23. 2

24. 3
Think
Out of the Box

25. 4

27. Dropbox
• 2007 4 Hacker News 3
• getdropbox.com
Email
• Beta digg 5000 75000
http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587

28. 5
( )

29. CPP: $1.65
Clicks: 706
Sign-ups: 74
Conversions: 3

30. CPA: $388

31. FAIL!

32. • Dropbox
•
http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587

33. • 60%
• campaign A/B landing
page
• 2010 4 280
• 35%

34. 6

36. ...
Twitter
Google Docs
http://www.quora.com/Dropbox/Why-is-Dropbox-more-popular-than-other-programs-with-similar-functionality
https://www.dropbox.com/votebox

37. Dropbox
Syncplicity
C:Windows
—— Bug
Syncplicity Dropbox CEO
“ ”
Dropbox ——
80%

38. Dropbox ...
Dropbox Live Sync
http://www.zumsteg.net/2009/03/08/further-comparison-of-dropbox-versus-live-sync/

39. Dropbox ...
1.1.25 4/17/2011
1.1.24 4/16/2011
1.1.23 4/15/2011
1.0.28 3/31/2011
1.0.20 1/27/2011
1.0.10 12/16/2010
0.7.110 2/25/2010
0.7.105 1/28/2010
0.7.104 1/21/2010
0.7.103 1/19/2010
0.7.101 1/14/2010
0.7.100 1/12/2010
https://www.dropbox.com/release_notes

40. Windows Unicode
Word Excel symlinks Mac
TrueCrypt ...
Dropbox Dropbox
http://blog.dropbox.com/?p=581——Dropbox

41. 7

42. 8

43. 0·Dropbox
1·
2·
3·Think Out of the Box
4·
5·

44. http://www.dropbox.com/press