Dev Dives: Streamline document processing with UiPath Studio Web
Application case for portfolio
1. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
LEAD Capstone Application Project
By: Justin Doss
2. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
What is BASICS?
Brothers and Sisters In Christ Serving (BASICS) in
Milwaukee, is a Christian organization which provides
“ministry outreach leadership and resources” to
prepare indigenous leaders to support sustainable
community development by integrating spiritual,
social and physical aspects into the change process.
3. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Mission Statement:
To help build relationships between suburban
and urban communities and to engage people
in both communities to start working together
as partners to make a difference in the city.
We want to develop leadership skills where
that is needed in the community to bring
about change with the idea of transforming
lives, neighborhoods and communities
through the process of bringing Jesus Christ
and his love to our city.
4. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
➲ What is The Captive Project
The Captive Project is an evangelical urban outreach
Focused on the youth with the Gospel of Jesus Christ
Creating bridges that link Suburban and Urban Ministries
5. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Overall Objective of BASICS/Captive Project:
Christians united to transform lives and cities
Making disciples for Christ
Preaching the Gospel staring in the high crime communities of
Milwaukee
Building long term effective relationships to multiply the
kingdom of God throughout the entire urban community.
6. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Benefits of a successful Social Media Campaign
➲ Interested Partners
➲ Interested Investors
➲ Interested Volunteers
➲ Saves BASICS Money
7. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Why a Social Media Campaign?
Statistics show:
51% of wealthy donors prefer online giving
52% use YouTube
14% use MySpace
12% use Flickr
9% use Facebook
Nonprofit organizations that utilize social media include:
American Red Cross
The Humane Society
American Cancer Society
8. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
How to Succeed with a Social Media Campaign?
What works?
There must be a clear and achievable goal set before broadcast
There must be an urgency created by having a short
deadline
We must be able to leverage and utilize existing networks
We must make giving (donations) easy and clear
We must be able to show our plans for the money
We must recognize our top donors that give
9. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Main objective:
Create awareness:
V. Prospective volunteers
VII.Potential Partners/Investors
IX. Pass the Torch/Next generation
10. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Strategy
Step 1: Establish a Clear Focused Vision
Step 2: Obtain Commitment from Management
Step 3: Perform Research
Step 4: Create and Prioritize Goals
Step 5: Create and Design Tactics to Achieve Goals
Step 6: Determine the Cost and the Budget
Step 7: Plan and Create Content
Step 8: Measure and Monitor Results
11. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Volunteer Recruitment
Start a Facebook fan page and invite volunteers to “like” it.
Set up your project as a calendar event on Facebook
Invite volunteers to sign up and to invite their friends as well.
Send a personal message to each volunteer that signs
Confirm Volunteer attendance
Create a Twitter account for the project
Ask volunteers to “follow the account
Use Twitter to share #volunteer opportunities
Create a video about the project and its importance
Asks people to get involved and invite others
Share the video through the project’s Facebook/Twitter
12. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Volunteers Retention
Create a blog to build community around our volunteer projects
Allow Volunteers to share the founding story of the agency or
neighborhood partner; share stories about project impact
Recognize a stellar volunteer by telling their story
Invite volunteers to contribute stories to BASICS blog and their own
Ask Volunteers to reflect on their participation, the difference it
makes and why it matters.
13. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Volunteer Retention
Post project photos on BASICS FB page for volunteers to
enjoy and share.
Invite volunteers to post their own on our FB page and
theirs.
Engage volunteers between volunteer projects by holding a
photo or video contest.
Ask volunteers to post their best photo or video footage of
the project on our BASICS YouTube channel and ask our
community of volunteers to vote for the best one.
14. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Volunteer Recognition
Tell a phenomenal volunteer’s story through a blog post.
Interview your nonprofit partner or a beneficiary of the service project
about why it matters to them and share the video with your volunteers
online as a thank you message.
Post statistics/Make YouTube videos about the impact our volunteers
are making on BASICS Facebook/Twitter page.
15. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Volunteer Recognition
Write a note of thanks on a volunteer’s Facebook wall,
tweet about their success
Invite volunteers to support our social media efforts.
Volunteers can manage all of our social media ideas as part
of their volunteer commitment to BASICS.
19. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Why YouTube?
60 hours of video are uploaded every minute, or one hour of video is
uploaded to YouTube every second.
Over 4 billion videos are viewed a day
Over 800 million unique users visit YouTube each month
Over 3 billion hours of video are watched each month on YouTube
More video is uploaded to YouTube in one month than the 3 major US
networks created in 60 years
70% of YouTube traffic comes from outside the US
YouTube is localized in 39 countries and across 54 languages
In 2011, YouTube had more than 1 trillion views
In 2011 there were almost 140 views for every person on Earth
21. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Why Twitter?
225 million users
Generating 65 million tweets a day
Over 800,000 search queries per day
25 billion tweets sent on Twitter in 2010
100 million new accounts added on Twitter in 2010
23. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Why Facebook?
1 in every 13 people on Earth is on Facebook
71.2 % of all USA internet users are on Facebook
Average user has at least 130 friends
People spend over 700 billion minutes/month on Facebook
48% of young Americans say they find out about news via
FB
48% of 18 to 34 year olds check FB when they wake up
24. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Listening and Engaging
Steps for listening and monitoring:
1. Do keyword research with Google's keyword tool
2. Choose your listening & monitoring tools
3. Build monthly listening reports that matter to BASICS goals and analyze
4. Monitor conversation involving services, events, and leaders daily and
respond to positive and negative mentions.
5. Make organizational changes based off our analysis
6. Repeat monthly, quarterly, and yearly
25. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Web content
Writing emails, Blogs,e-books
Video
Podcasts
Applications
Widgets
Pictures
26. BASICS SOCIAL MEDIA CAMPAIGN GUIDE
Measure our Success
Google Alerts allows you to see other places on the web
that picked up your social promotion and delivers the
information straight to your inbox.
Google Analytics is a free service offered by Google that
generates detailed statistics about the visitors to a website
makes it possible to identify which tweet or post from your
social outlets generated the most quality clicks to that page?
Google Basic Tracking allows you to determine the number
of people clicking on your social media buttons from your
website during the length of your social campaign.