Presentation of amazing crowd founding platform. www.social-coins.com

1. Social Coins
Expenseless donations
November, 2013

2. Problem: Donations mean spending your time and
money
•
From the beginning of time people have helped each other.
This is the basical part of our social interaction.
•
Numerous charity organizations work in this field, they satisfy
human need to be useful to others.
•
They have serious issues: you have to give your money away
and you have to trust them and the results are not always
clear, you can’t just see it with your own eyes.

3. Solution: Crowdfounding platform
•
•
•
We’ve created the platform for people in need to speak out loud about their problems or their dreams
and get real helped in money.
Ones who’d like to support those people don’t have to give any money away.
The only thing they should do is to post an advertisement on their social network account.

4. Platform: How it works?
1. Anyone can share his or her
problem or a dream and claim a
sum up to US$400 that could be
enough for him or her to get
happy.

5. Platform: How it works?
2. Advertisers add their ads to the left
section of the site.

6. Platform: How it works?
•
The only thing the user has to do is to drag a coin from the left section of the site and drop it on any
project he’d like to support.
•
Thereby, the chosen advertisement gets automatically posted on his social network. At the same time
the chosen project gets money for the post.
•
We also validate every user account through Klout.com to keep Social Coins botfree.

7. Is it Real?
•
Nowadays every Internet user is a tiny online media with
average reach of 100 people
•
Content shared by 10 000 users simultaneously can easily
reach an auditory of solid one million people (small city)
•
Advertisers are normally ready to pay the price of US$0.1
to US$1 for each advertising post at an average social
network account.
•
Thus, you only need 500 advertising posts US$0.2 apiece
to collect one hundred dollars for new glasses.

8. Business model: 10% commission
We are gonna explore Online-Ad Market.
We intend to collect 10% commission on every transaction
made at Social Coins paltform.

9. Marketing: Social Coins is easy!
•
In order to keep site mechanics clear and fun for users we’ve created Social Coins – bright and simple
ideograph that is equal to a social network advertising post that can be converted into real money.
•
While dropping coins on people’s projects, users feel like participating in kinda game that is very easy to
learn.

10. Marketing: Everybody can become a Hero
•
Every user who once drops coin & tweets for any project
becomes our Hero.
•
Heroes increase their Karma and get involved in global
rating & achievements system
•
Heroes compete in helping people and share their
progress with friends on the Internet.

11. Future plans: Universal donation system
Before Social Coins
After Social Coins
Donate by tweeting Ad
•
As soon as the Social Coins platform gets popular we are gonna open API for integrating our
donation system to any web site.
•
Our goal for the next year is to add our “Donate by tweet” button on Wikipedia.

12. Competitors: Traditional crowdfunding platforms
•
We have several competitors in the field of crowdsourcing donation
platforms
(you can see detailed review for each one in Appendix of this
presentation)
•
But there are no competitors, who can convert crowd social media
power into money for donations.

13. Team: Four friends skilled in digital projects and
inspired by Social Coins idea
GREGORY STEPANOV
PR Manager
!
Vkontakte
RUBEN BABAEV
SERGEY FAIRY
CEO
Web Designer
!
!
Facebook & LinkedIn
Vkontakte
IGOR ALEKSEEV
Web Developer
!
Vkontakte & GitHub
We are based in Rostov-on-Don, Russia

14. Current status: Fully-working prototype, first
money & hypothesis checking
Contact us for further information:
!
• Financial Plan
• Time Plan
• Key Performance Indicators
• Planned Results
!
team@social-coins.com
Thank you!
www.social-coins.com

15. Appendix
Crowdfunding & charity platforms review

16. Watsi.org
•
•
Founded: 2011
•
Business model : Non-profit
charitable organization
•
Funding: Paul Graham (US$1.2
millions) and others (CrunchBase)
•
Compared to Social Coins:
Positioning: Direct low-cost high
impact medical care for people in
need
•
•
Focused on medical cases
•
Providing the only option of direct
monetary donation
Searching for people to help
through medical organizations

17. GoFundMe.com
•
•
Founded: 2010
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Business model: 5% commission for
donations
•
Funding: No external investments /
Straight Bootstrapping (Infographics)
•
Compared to Social Coins:
Positioning: No.1 fundraising site for
any purposes
•
Raising amounts of money much
larger than $400
•
Providing the only option of direct
monetary donation
!
The most popular crowdfounding
charity platform

18. •
•
•
Business model: 4.9% or 7.9%
commission for donations
•
Funding: Seed investments from
Legatum Group (LinkedIn)
•
Razoo.com
Founded: 2006
Compared to Social Coins:
Positioning: Philanthropists
community
•
•
•
•
Providing charitable organizations
list in addition to user projects
Благотворительность Fundraising can be unlimited in
• - один из разделов этого сайта
time and money amounts
Создан в ЧЧ
• Providing cooperating options for
Получил инвестиции вfundraisers
ЧЧ
•
Raising amounts of money much
larger than $400
•
Providing the only option of direct
monetary donation

19. Crowdrise.com
•
•
Founded: 2010 by Edward Norton
•
Business model: 4.95% commission
for donations
•
•
Funding: No external investments
Positioning: Donations kept fun and
easy
Compared to Social Coins:
•
Featuring celebrities’ charitable
projects
•
Featuring Crowdrise Impact Points
to purchase special merch goods
•
Raising amounts of money much
larger than $400
•
Providing the only option of direct
monetary donation

20. GiveForward.com
•
•
Founded: 2008
•
Business model: 7% commission for
donations
•
Funding: Seed $15.000 + Venture
Round $200.000 +
Series A $2.000.000 (CrunchBase)
•
Compared to Social Coins:
Positioning: Online fundraising to
help with medical bills
• Focused on medical cases
Focused on US medical services
• Ничего не знаю про•него
• Providing an option to create a
• Создан в ЧЧ
project for another person
• Получил инвестиции в ХХ
• Huge amounts of money to be
fundraised ($100.000 – $500.000)
•
Providing the only option of direct
monetary donation

21. •
•
•
•
Funding: $50.000 seed investment
(CrunchBase)
•
YouCaring.com
Founded: 2011
Compared to Social Coins:
Positioning: Free online fundraising
Business model: No /
0% commission for donations
•
Entirely funded by sponsors, thus
working for free
•
•
•
•
Providing the only option of direct
monetary donation
Ничего не знаю про него
Создан в ЧЧ
Получил инвестиции в ХХ