There is a large untapped market for the construction industry in the developing countries which has been increasing every year owing to the ever increasing global population. These factors are creating demand for construction materials, including paints and coatings. The growing population and per capita income has been fuelling the demand for consumer goods and automotives, which in turn is boosting industrialization.

1. Paints and Coatings Market driven by: Increasing population, growing
urbanization and others
Persistence Market Research
Global Paints and Coatings Market is
expected to grow at a CAGR of 5.5% during
2014 to 2020 - Persistence Market Research
Persistence Market Research 1

2. Paints and Coatings Market driven by: Increasing population, growing
urbanization and others
Persistence Market Research Released New Market Report “Global Market Study on Paints
and Coatings: Industrial Paints and Coatings to Witness Highest Growth by 2020”,
the global paints and coatings market was worth USD 121.9 billion in 2013 and is expected
to grow at a CAGR of 5.5% during 2014 to 2020, to reach an estimated value of USD 176.5
billion in 2020.
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With urbanization, the world is becoming a more sophisticated place with the growing need
for greater comfort. The paints and coatings market has been benefitting due to these
developments in personal and non-personal spaces. The increasing global population and
the growing number of nuclear families escalate the demand for new houses every year,
which in turn creates demand for paints and coatings. The increasing market for consumer
goods and automobiles is also propelling the growth of the paints and coatings market.
Based on end-use, the paints and coatings market is segmented into three categories:
architectural and decorative; industrial; and marine. Architectural and decorative paints and
coatings can be further segmented into water-based and solvent-based. Similarly, industrial
paints and coatings can be classified into water-based, solvent-based, powder, and UV-
based.
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Architectural and decorative paints and coatings are used mainly applied on interior and
exterior walls of houses and corporate buildings. Based on their formulation, there are
basically two types of architectural and decorative paints and coatings: water-based and
solvent-based. Based on type, architectural and decorative paints and coatings paints are
mainly classified into emulsions and distempers. Distempers are costlier than emulsions and
account for lesser market share as compared to emulsions.
Persistence Market Research 2

3. Paints and Coatings Market driven by: Increasing population, growing
urbanization and others
Industrial paints and coatings are used by several industries, including machinery
manufacturing, automotive, and consumer goods. Based on their formulation, industrial
paints and coatings can be segmented into four categories: water-based, solvent-based,
powder, and UV-based.
According to the Bureau of Economic Analysis (U.S. Department of Commerce), the durable
goods industry grew from USD 958.7 billion in 2010 to USD 1096.4 billion in 2013. The
construction industry in the country grew from USD 539.1 billion in 2010 to USD 611.4 billion
in 2013. Fabricated metal products industry accounted for USD 120.6 billion in 2010 which
increased to reach USD 134.1 billion in 2012. The wood products industry reached USD 23.8
billion in 2012 from USD 22.1 billion in 2010. The growth of these industries is fuelling the
growth of the paints and coatings market.
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market.asp
Several European economies recorded negative GDPs during the Euro-Zone crisis. Italy and
Spain have been the biggest victims of this crisis. However, the European economies are
improving and consumers are gaining confidence once more, which is a positive sign for
consumer-related industries. The negative effect of the economic crisis also impacted the
European paints and coatings market; however, the industry is recovering and is expected to
gain momentum by 2020.
The global paints and coatings industry has moderate degree of competition; however, the
industry is moving towards consolidation through large number of mergers and acquisitions
taking place in the recent years. Some of the major paints and coatings companies include
AkzoNobel N.V., PPG Industries, The Sherwin-Williams Company, RPM International, Valspar
Corporation, and Kansai Paint Company.
Persistence Market Research 3

4. Paints and Coatings Market driven by: Increasing population, growing
urbanization and others
Below is the segmentation done by Persistence Market Research for global
market study on paints and coatings:
Market Size and Forecast by Product Segment
Market Size and Forecast
Architectural and Decorative Paints and Coatings
Water-based Architectural and Decorative Paints and Coatings
Solvent-based Architectural and Decorative Paints and Coatings
Industrial Paints and Coatings
• Water-based Industrial Paints and Coatings
• Solvent-based Industrial Paints and Coatings
• Powder Coatings
• UV-based Coatings
Market Size and Forecast by Region
North America
• Market Size and Forecast by country
• Market Size and Forecast by product segments
Europe
• Market Size and Forecast by country
• Market Size and Forecast by product segments
Asia Pacific
• Market Size and Forecast by country
• Market Size and Forecast by product segments
Persistence Market Research 4

5. Paints and Coatings Market driven by: Increasing population, growing
urbanization and others
Rest of the World (RoW)
• Market Size and Forecast by product segments
Market History:
The rapid pace of industrial development, growing number of end-use industries, and
increasing interest of the global population in architecture are driving the global paints and
coatings market.
There is a large untapped market for the construction industry in the developing countries
which has been increasing every year owing to the ever increasing global population. These
factors are creating demand for construction materials, including paints and coatings. The
growing population and per capita income has been fuelling the demand for consumer goods
and automotives, which in turn is boosting industrialization. The use of metals has also
increased to a great degree in the last decade. Paints and coatings are mainly used to
protect machines and equipment from rusting and corrosion in industries. As for consumer
goods, they serve the purpose of keeping corrosion at bay and make products look better.
Architectural and decorative paints and coatings are used mainly applied on interior and
exterior walls of houses and corporate buildings. Based on their formulation, there are
basically two types of architectural and decorative paints and coatings: water-based and
solvent-based. Based on type, architectural and decorative paints and coatings paints are
mainly classified into emulsions and distempers. Distempers are costlier than emulsions and
account for lesser market share as compared to emulsions.
Industrial paints and coatings are used by several industries, including machinery
manufacturing, automotive, and consumer goods. Based on their formulation, industrial
paints and coatings can be segmented into four categories: water-based, solvent-based,
powder, and UV-based.
The increasing global population and the growing number of nuclear families escalate the
demand for new houses every year, which in turn creates demand for paints and coatings.
The increasing market for consumer goods and automobiles is also propelling the growth of
the paints and coatings marketThe global paints and coatings industry has moderate degree
of competition; however, the industry is moving towards consolidation through large number
of mergers and acquisitions taking place in the recent years. Some of the major paints and
Persistence Market Research 5

6. Paints and Coatings Market driven by: Increasing population, growing
urbanization and others
coatings companies include AkzoNobel N.V., PPG Industries, The Sherwin-Williams Company,
RPM International, Valspar Corporation, and Kansai Paint Company.
Persistence Market Research 6

7. Paints and Coatings Market driven by: Increasing population, growing
urbanization and others
Table of Content
Chapter 1 Preface
1.1 Research Methodology
1.2 Segments Covered in the Report
1.2.1 Product segments
1.2.2 Regions covered in the report
1.3 Assumptions
Chapter 2 Market Synopsis
Chapter 3 Porter’s Five Forces Analysis
3.1 Bargaining Power of Buyers
3.2 Bargaining Power of Suppliers
3.3 Threat of New Entrants
3.4 Threat of Substitutes
3.5 Rivalry Within the Industry
Chapter 4 Industry Overview
4.1 Introduction
4.2 Market Drivers
4.2.1 Rising infrastructural developments is increasing sales of the paints and coatings
market
4.2.2 Growth in the end user industries of paints and coatings is contributing to the
growth of market
4.2.3 Increasing architectural interest in the developing countries is escalating the
demand for paints and coatings
4.3 Impact Analysis for Drivers
4.4 Market Restraints
4.4.1 Rising raw material prices is creating obstacles in the growth of paints and coatings
market
4.4.2 Declining percentage of new concrete walls built as exterior of corporate buildings
is impacting volume sales of paints and coatings
4.5 Impact Analysis for Restraints
4.6 Market Opportunities
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8. Paints and Coatings Market driven by: Increasing population, growing
urbanization and others
4.6.1 Green coatings technologies offer great opportunity area for the paints and
coatings industry
4.7 Market Trends
4.7.1 Paints and coating companies are focusing on providing additional features to their
products
4.7.2 Paints and coatings industry is witnessing consolidation
Chapter 5 Market Size and Forecast by Product
5.1 Architectural and Decorative Paints and Coatings
5.1.1 Water-based architectural and decorative paints and coatings
5.1.2 Solvent-based architectural and decorative paints and coatings
5.2 Industrial Paints and Coatings
5.2.1 Water-based industrial paints and coatings
5.2.2 Solvent-based industrial paints and coatings
5.2.3 Powder coatings
5.2.4 UV-based coatings
5.3 Marine Paints and Coatings
Chapter 6 Market Size and Forecast by Region
6.1 North America
6.1.1 Market size by country
6.1.2 Market size by products
6.1.3 Architectural and decorative paints and coatings
6.1.4 Industrial paints and coatings
6.2 Europe
6.2.1 Market size by country
6.2.2 Market size by product segment
6.2.3 Architectural and decorative paints and coatings
6.2.4 Industrial paints and coatings
6.3 Asia Pacific
6.3.1 Market size by country
6.3.2 Market size by product segment
6.3.1 Architectural and decorative paints and coatings
6.3.2 Industrial paints and coatings
6.4 Rest of the World
6.4.1 Market size by product segment
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9. Paints and Coatings Market driven by: Increasing population, growing
urbanization and others
6.4.2 Architectural and decorative paints and coatings
6.4.3 Industrial paints and coatings
Chapter 7 Competitive Scenario
7.1 Competitive Benchmarking
Chapter 8 Company Profiles
8.1 AkzoNobel N.V.
8.1.1 Company Overview
8.1.2 Products and Services
8.1.3 Financial Performance
8.1.4 Recent Developments
8.2 PPG Industries, Inc.
8.2.1 Company Overview
8.2.2 Products and Services
8.2.3 Financial Performance
8.2.4 Recent Developments
8.3 The Sherwin-Williams Company
8.3.1 Company Overview
8.3.2 Products and Services
8.3.3 Financial Performance
8.3.4 Recent Developments
8.4 RPM International, Inc.
8.4.1 Company Overview
8.4.2 Products and Services
8.4.3 Financial Performance
8.4.4 Recent Developments
8.5 Valspar Corporation
8.5.1 Company Overview
8.5.2 Products and Services
8.5.3 Financial Performance
8.5.4 Recent Developments
8.6 Kansai Paint Company Limited
8.6.1 Company Overview
8.6.2 Products and Services
8.6.3 Financial Performance
Persistence Market Research 9

10. Paints and Coatings Market driven by: Increasing population, growing
urbanization and others
8.6.4 Recent Developments
8.7 Axalta Coating Systems
8.7.1 Company Overview
8.7.2 Products and Services
8.7.3 Financial Performance
8.7.4 Recent Developments
8.8 Henkel AG & Co., KGaA
8.8.1 Company Overview
8.8.2 Products and Services
8.8.3 Financial Performance
8.8.4 Recent Developments
8.9 BASF SE (Badische Anilin- und Soda-Fabrik)
8.9.1 Company Overview
8.9.2 Products and Services
8.9.3 Financial Performance
8.9.4 Recent Developments
8.10 Asian Paints Limited
8.10.1 Company Overview
8.10.2 Products and Services
8.10.3 Financial Performance
8.10.4 Recent Developments
List of Tables
TABLE 1 Snapshot - Global market for paints and coatings, 2013 and 2020
TABLE 2 Drivers for paints and coatings market: Impact analysis
TABLE 1 Restraints for paints and coatings market: Impact analysis
TABLE 2 Global paints and coatings market size, by product segment, 2010 – 2013 (million
tons)
TABLE 3 Global paints and coatings market size, by product segment, 2014 – 2020 (million
tons)
TABLE 4 Global paints and coatings market size, by product segment, 2010 – 2013 (USD
million)
TABLE 5 Global paints and coatings market size, by product segment, 2014 – 2020 (USD
million)
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11. Paints and Coatings Market driven by: Increasing population, growing
urbanization and others
TABLE 6 Global architectural and decorative paints and coatings market size, by product
segment, 2010 – 2013 (million tons)
TABLE 7 Global architectural and decorative paints and coatings market size, by product
segment, 2014 – 2020 (million tons)
TABLE 8 Global architectural and decorative paints and coatings market size, by product
segment, 2010 – 2013 (USD million)
TABLE 9 Global architectural and decorative paints and coatings market size, by product
segment, 2014 – 2020 (USD million)
TABLE 10 Global industrial paints and coatings market size, by product segment, 2010 –
2013 (million tons)
TABLE 11 Global industrial paints and coatings market size, by product segment, 2014 –
2020 (million tons)
TABLE 12 Global industrial paints and coatings market size, by product segment, 2010 –
2013 (USD million)
TABLE 13 Global industrial paints and coatings market size, by product segment, 2014 –
2020 (USD million)
TABLE 14 North America paints and coatings market size, by country, 2010 – 2013 (million
tons)
TABLE 15 North America paints and coatings market size, by country, 2014 – 2020 (million
tons)
TABLE 16 North America paints and coatings market size, by country, 2010 – 2013 (USD
million)
TABLE 17 North America paints and coatings market size, by country, 2014 – 2020 (USD
million)
TABLE 18 North America paints and coatings market size, by product segment, 2010 – 2013
(million tons)
TABLE 19 North America paints and coatings market size, by product segment, 2014 – 2020
(million tons)
TABLE 20 North America paints and coatings market size, by product segment, 2010 – 2013
(USD million)
TABLE 21 North America paints and coatings market size, by product segment, 2014 – 2020
(USD million)
TABLE 22 North America architectural and decorative paints and coatings market size, by
product segment, 2010 – 2013 (million tons)
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12. Paints and Coatings Market driven by: Increasing population, growing
urbanization and others
TABLE 23 North America architectural and decorative paints and coatings market size, by
product segment, 2014 – 2020 (million tons)
TABLE 24 North America architectural and decorative paints and coatings market size, by
product segment, 2010 – 2013 (USD million)
TABLE 25 North America architectural and decorative paints and coatings market size, by
product segment, 2014 – 2020 (USD million)
TABLE 26 North America industrial paints and coatings market size, by product segment,
2010 – 2013 (million tons)
TABLE 27 North America industrial paints and coatings market size, by product segment,
2014 – 2020 (million tons)
TABLE 28 North America industrial paints and coatings market size, by product segment,
2010 – 2013 (USD million)
TABLE 29 North America industrial paints and coatings market size, by product segment,
2014 – 2020 (USD million)
TABLE 30 Europe paints and coatings market size, by country, 2010 – 2013 (million tons)
TABLE 31 Europe paints and coatings market size, by country, 2014 – 2020 (million tons)
TABLE 32 Europe paints and coatings market size, by country, 2010 – 2013 (USD million)
TABLE 33 Europe paints and coatings market size, by country, 2014 – 2020 (USD million)
TABLE 34 Europe paints and coatings market size, by product segment, 2010 – 2013 (million
tons)
TABLE 35 Europe paints and coatings market size, by, by product segment, 2014 – 2020
(million tons)
TABLE 36 Europe paints and coatings market size, by product segment, 2010 – 2013 (USD
million)
TABLE 37 Europe paints and coatings market size, by, by product segment, 2014 – 2020
(USD million) 51
TABLE 38 Europe architectural and decorative paints and coatings market size, by product
segment, 2010 – 2013 (million tons)
TABLE 39 Europe architectural and decorative paints and coatings market size, by product
segment, 2014 – 2020 (million tons)
TABLE 40 Europe architectural and decorative paints and coatings market size, by product
segment, 2010 – 2013 (USD million)
TABLE 41 Europe architectural and decorative paints and coatings market size, by product
segment, 2014 – 2020 (USD million)
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13. Paints and Coatings Market driven by: Increasing population, growing
urbanization and others
TABLE 42 Europe industrial paints and coatings market size, by product segment, 2014 –
2020 (million tons)
TABLE 43 Europe industrial paints and coatings market size, by product segment, 2014 –
2020 (million tons)
TABLE 44 Europe industrial paints and coatings market size, by product segment, 2014 –
2020 (USD million)
TABLE 45 Europe industrial paints and coatings market size, by product segment, 2014 –
2020 (USD million)
TABLE 46 Asia Pacific paints and coatings market size, by country, 2010 – 2013 (million tons)
TABLE 47 Asia Pacific paints and coatings market size, by country, 2014 – 2020 (million tons)
TABLE 48 Asia Pacific paints and coatings market size, by country, 2010 – 2013 (USD million)
TABLE 49 Asia Pacific paints and coatings market size, by country, 2014 – 2020 (USD million)
TABLE 50 Asia Pacific paints and coatings market size, by product segment, 2010 – 2013
(million tons)
TABLE 51 Asia Pacific paints and coatings market size, by product segment, 2014 – 2020
(million tons)
TABLE 52 Asia Pacific paints and coatings market size, by product segment, 2010 – 2013
(USD million)
TABLE 53 Asia Pacific paints and coatings market size, by product segment, 2014 – 2020
(USD million)
TABLE 54 Asia Pacific architectural and decorative paints and coatings market size, by
product segment, 2010 – 2013 (million tons)
TABLE 55 Asia Pacific architectural and decorative paints and coatings market size, by
product segment, 2014 – 2020 (million tons)
TABLE 56 Asia Pacific architectural and decorative paints and coatings market size, by
product segment, 2010 – 2013 (USD million)
TABLE 57 Asia Pacific architectural and decorative paints and coatings market size, by
product segment, 2014 – 2020 (USD million)
TABLE 58 Asia Pacific industrial paints and coatings market size, by product segment, 2014 –
2020 (million tons)
TABLE 59 Asia Pacific industrial paints and coatings market size, by product segment, 2014 –
2020 (million tons)
TABLE 60 Asia Pacific industrial paints and coatings market size, by product segment, 2014 –
2020 (USD million)
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14. Paints and Coatings Market driven by: Increasing population, growing
urbanization and others
TABLE 61 Asia Pacific industrial paints and coatings market size, by product segment, 2014 –
2020 (USD million)
TABLE 62 Rest of the World paints and coatings market size, by product segment, 2010 –
2013 (million tons)
TABLE 63 Rest of the World paints and coatings market size, by product segment, 2014 –
2020 (million tons)
TABLE 64 Rest of the World paints and coatings market size, by product segment, 2010 –
2013 (USD million)
TABLE 65 Rest of the World paints and coatings market size, by product segment, 2014 –
2020 (USD million)
TABLE 66 Rest of the World architectural and decorative paints and coatings market size, by
product segment, 2010 – 2013 (million tons)
TABLE 67 Rest of the World architectural and decorative paints and coatings market size, by
product segment, 2014 – 2020 (million tons)
TABLE 68 Rest of the World architectural and decorative paints and coatings market size, by
product segment, 2010 – 2013 (USD million)
TABLE 69 Rest of the World architectural and decorative paints and coatings market size, by
product segment, 2014 – 2020 (USD million)
TABLE 70 Rest of the World industrial paints and coatings market size, by product segment,
2014 – 2020 (million tons)
TABLE 71 Rest of the World industrial paints and coatings market size, by product segment,
2014 – 2020 (million tons)
TABLE 72 Rest of the World industrial paints and coatings market size, by product segment,
2014 – 2020 (USD million)
TABLE 73 Rest of the World industrial paints and coatings market size, by product segment,
2014 – 2020 (USD million)
TABLE 74 AkzoNobel paints and coatings brands
TABLE 75 PPG paints and coatings brands, by application area
TABLE 76 The Sherwin-Williams Company paints and coatings brands and business segments
TABLE 77 RPM International paints and coatings brands
TABLE 78 Key financials of Kansai, 2011 – 2013 (JPY Million)
TABLE 79 Axalta coatings brands
TABLE 80 Key financials of Henkel, 2011 – 2013 (EUR Million)
TABLE 81 Asian Paints paints and coatings brands
TABLE 82 Key financials of Asian Paints, 2011 – 2013 (INR Million)
Persistence Market Research 14

15. Paints and Coatings Market driven by: Increasing population, growing
urbanization and others
List of Figures
FIG. 1 Paints and coatings market: Porter’s five forces analysis
FIG. 2 Global motor vehicle production, 2010 – 2013 (millions)
FIG. 3 Water-based architectural and decorative paints and coatings market growth, 2010 –
2013 (by value and volume)
FIG. 4 Water-based architectural and decorative paints and coatings market growth, 2014 –
2020 (by value and volume)
FIG. 5 Solvent-based architectural and decorative paints and coatings market growth, 2010 –
2013 (by value and volume)
FIG. 6 Solvent-based architectural and decorative paints and coatings market growth, 2014 –
2020 (by value and volume)
FIG. 7 Global paints and coatings market size, by region, 2010 – 2020 (USD million)
FIG. 8 Revenue of various industrial sectors in the U.S., 2010 – 2013 (USD billion)
FIG. 9 Competitive positioning of paints and coatings product segments across different
regions
FIG. 10 Competitive positioning of architectural and decorative paints and coatings product
segments across different regions
FIG. 11 Competitive positioning of industrial paints and coatings product segments across
different regions
FIG. 12 Net revenue and net income of AkzoNobel, 2011 – 2013 (USD million)
FIG. 13 Net sales and net income of PPG, 2011 – 2013 (USD million)
FIG. 14 Net sales and net income of The Sherwin-Williams Company, 2011 – 2013 (USD
million)
FIG. 15 Net sales and net income of RPM International, 2011 – 2013 (USD million)
FIG. 16 Net sales and net income of Valspar, 2011 – 2013 (USD million)
FIG. 17 Net sales and net income of Kansai, 2011 – 2013 (USD million) 91
FIG. 18 Net sales and net income of E. I. du Pont de Nemours and Company, 2011 – 2013
(USD million)
FIG. 19 Net sales and net income of Henkel, 2011 – 2013 (USD million)
FIG. 20 Net sales and net income of BASF, 2011 – 2013 (USD billion)
FIG. 21 Net revenue and net profit of Asian Paints, 2011 – 2013 (USD million)
Persistence Market Research 15

16. Paints and Coatings Market driven by: Increasing population, growing
urbanization and others
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