Will Twitter and Facebook attack each other? Are they in competition? This presentation shares a model of social relationships and usage data on the social networks which would suggest they are complementary not competitive because they fulfil different consumer needs.

1. The different role of social networks: Facebookv Twitter v Blog by Justin Basini EMAIL: justin@basini.com WEB: www.basini.com BLOG: http://justinbasini.blogspot.com Twitter @justinbasini: www.twitter.com/justinbasini www.basini.com & Justinbasini.blogspot.com © Justin Basini, 2009

2. How social networks play and serve differing roles www.basini.com & Justinbasini.blogspot.com © Justin Basini, 2009

3. How social networks play and serve differing roles www.basini.com & Justinbasini.blogspot.com © Justin Basini, 2009

4. How social networks play and serve differing roles www.basini.com & Justinbasini.blogspot.com © Justin Basini, 2009

5. How social networks play and serve differing roles www.basini.com & Justinbasini.blogspot.com © Justin Basini, 2009

6. How social networks play and serve differing roles www.basini.com & Justinbasini.blogspot.com © Justin Basini, 2009

7. How social networks play and serve differing roles Increasing numbers Decreasing time Decreasing Intimacy www.basini.com & Justinbasini.blogspot.com © Justin Basini, 2009

8. How social networks play and serve differing roles Increasing numbers Decreasing time Decreasing Intimacy Lots of loose connections which are virtual (i.e. Little link with the real world), characterised by frequent short interactions. Little/No responsibility to these connections. Smaller number of connections with people that often have a real world link (i.e. Are friends, have been friends or colleagues). Some responsibility to these connections. www.basini.com & Justinbasini.blogspot.com © Justin Basini, 2009

9. How social networks play and serve differing roles: statistics Data pulled from various sources by Justin Basini, www.basini.com / justinbsini.blogspot.com Please note all these data are somewhat flaky but I believe directionally correct and are all end 2008 or 2009. * I’ve calculated this by total number of minutes spent on site per user per average visit www.basini.com & Justinbasini.blogspot.com © Justin Basini, 2009