Carpio 10 step_marketing_plan 2

JUSTIN LEO M. CARPIO JANUARY 19, 2011 10 STEP MARKETING PLAN The Medical City ARTIS ZEE SCAN SYSTEM CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

5 STEPS FOR PART 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

5 STEPS FOR PART 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

Positioning to the PRIMARY TARGET MARKET ,[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

[object Object],[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

2. My PTM’s Needs, Wants, and Expectations is Optimal Patient Care ,[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

3. TMC: Artis Zee Scan Systems competitors are other tertiary hospitals with the same technology ,[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

4. Gap is to deliver easier, faster, and safe diagnosis and eventual treatment of cardiovascular diseases ,[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

5. Market size is potentially huge ,[object Object],[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

The MARKETING MIX Strategy ,[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

6. TMC: Artis Zee Scan System offers easier, faster, and safe diagnosis and eventual treatment of cardiovascular diseases ,[object Object],[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

7. Prices are at least twice the price of conventional cardiovascular imaging ,[object Object],[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

8. Uses multimedia (print and internet) approach and conventions/product launches in advertising ,[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

9. Artis Zee Scan System is in The Medical City ,[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

10. TMC: Artis Zee Scan System uses niche strategy and differentiation to win ,[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

SUMMARY CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

Carpio 10 step_marketing_plan 2

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