How can your "Main Street" small business use email to gain and retain more customers? And how do you do it without having email take up your whole day? This presentation shows you the high-level concepts that every small business should understand in order to grow your email list and create profitable relationships with customers.

1. Email 101: Grow Your
Business while Saving Time
and Money
Justin Premick
justinp@aweber.com
@justinpremick
aweber.com
Thursday, October 31, 13

2. Why Is Email
Awesome?
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3. Half the money I
spend on advertising
is wasted; the trouble
is I don't know which
half.
-Wanamaker
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11. Email ROI > 20:1
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12. Email can do
more than send
people to your
website
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13. Get people in the door...
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14. ... or on the phone
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15. But, but... social media!
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18. So how do you do
email “well?”
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19. Start with 2 goals...
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20. 1. Grow your email list
aweber.com
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21. 1. Send people stuff that
makes them love you
aweber.com
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22. To get people to
join your list, give
them 2 things...
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23. 1. A Way To Join
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24. Here’s an easy way to
build your list...
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25. ... and here’s another one.
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26. DON’T do this.
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27. 2. A Reason to Join
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28. Appeal to passion
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29. Entertain people
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30. Teach them something
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31. Appeal to their self-interest
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32. Help them connect w/others
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33. Set proper expectations
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34. Show them how they benefit
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35. Offer Something Exclusive
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36. Remove Anxiety
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37. How to Make Subscribers
Stick To You
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38. Roll out the welcome mat
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39. aweber.com
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40. Teach people
aweber.com
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41. aweber.com
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42. Ask for feedback/questions
aweber.com
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44. aweber.com
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47. And yes, send
promotions too
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48. Thanks! Let’s connect:
bit.ly/dtownoct13
justinp@aweber.com
@justinpremick
Thursday, October 31, 13