Justmeans power point

1. give411 Your first stop for Mindful Giving Lina Montoya, Brooke Beadle & Julie Almendral

2. give411 The Idea in brief: What is it? An integrated social marketing campaign to inform & engage the hearts & minds of donors How will it create Social Impact Investors? Cross-platform media initiatives will motivate & provide insights for people to become more mindful, engaged donors & investors Why will this be effective? The range of outlets will reach the most donors on a variety of levels. The message will emotionally engage them, supported by firsthand insights & comprehensive information

3. Documentary Series ∙ Stories to captivate & inform ∙ Content that cannot be ignored give411 ∙ Hub of information ∙ Voices of beneficiaries, experts, etc ∙ Resources ∙ Info on current events ∙ Forum to engage & inform ∙ Distribute Videos Social Media ∙ Spread the word ∙ Submit Videos ∙ Join the Conversation ∙ Questions, concerns, requests Website ∙ Grab attention ∙ Direct traffic to website Ad Campaign

4. the backbone of give411: Documentary Series give411 Six one-hour episodes Each features organizations working in similar fields We follow a donation from donor through organization to the beneficiary We hear from beneficiaries, & see the impact of the donation/service We gain insight into the challenges & triumphs of nonprofits Direct viewers to websites of give411 & featured organizations for more info

6. raising awareness:Advertising Campaign give411 brief, attention grabbing PSA-style advertisements running in print, radio & TV Narrator: “You don’t just throw money at problems in your professional or personal life. Why would you with your charitable life?” www.give411.com is displayed across the screen while in the background, the IT Manager is celebrating & counting money. Dad says, “Okay!” & starts pulling wads of cash out of his pockets. A teen tells his dad that he needs a more awesome car The boy is shocked . And ecstatic. A woman walks into her office & her IT Manager says they need an entirely new IT system She says, “Well, if we need it,” & tosses him a briefcase full of cash. Things are looking up for the IT department.

7. stay engaged:Social Media give411 Social media will keep donors engaged in an ongoing conversation with give411, with each other, and with other users, including beneficiaries. Integrated with every step of the give411 campaign are social media components: Informs of current news, give411 featured website content and upcoming broadcasts Provides a forum for discussion and growing awareness Provides a place to feature supplementary give411 video content. We will welcome video submissions from give411 users as well.

8. Benefits: give411 Social Media: ongoing engagement Website: ongoing supplemental information time Documentary Series*: captures emotions, provides credible evidence and inspires Social Media: engages and informs Website: builds comprehension *The process continues with new seasons of the series, transforming more new & existing donors into social investors. Ad Campaign: initial awareness caring

10. Investment Portfolios or funds according to causes are created, which invest in the top 10 rated nonprofits of each category

11. Investors can create an investment portfolio and choose how to allocate their donation: i.e.: 30% disaster relief, 30% education, 40% wildlife conservation

12. Investors choose an investment horizon: i.e., 1 month, 3months, 1 year

14. Points are redeemable for donations or merchandise from companies that donate/invest profits

16. It surpasses Jumo.com in its interactive nature, and forms groups who compete amongst themselves to be the smartest donors