available for making emails that render well and perform better. As a marketer, you need to capitalize on the mobile revolution. Your responses will increase if you do some simple things to gear-up your email marketing for mobiles. Check the presentation to discover the right approach to email marketing for the mobile. This ppt covers - Indian market size and share of email on mobiles - How to make your email ready for mobile and desktop - Tips to improve your mobile opens - Great examples of real-world emails that swoon mobiles

1. Email on Mobile... Are you there yet?
Naresh Bhagtani
Talk about this webinar #juvlon

2. Naresh Bhagtani
Managing Director
Niche Software
Chief product architect of
Juvlon email marketing
Clients across the world
Consulting since 8 years on
email marketing
naresh.bhagtani@nichelive.com
Presenter

3. Coming up...
● Why email for mobile? Some stats and
forecasts of the Indian environment
● How? Design approaches with examples
● Design tips for mobile email
● Is this enough?
● Q&A

4. Poll: do you use smartphones?

5. India Mobile Internet Outlook
India will have 185 million
mobile Internet users by
June 2014.
- IAMAI and IMRB report (Jan 2014)
In 2014, 207 million
Indians will have
smartphones.
- Mediacells research (Jan 2014)

6. Poll: which smartphone OS?

7. Smartphone OS share in India
India is Android country
● 91% Android
● 5.6% Windows
● 2.9% iOS
● 0.5% Others
IDC – Mobile Tracker Sept 2013
91
5.6
2.90.5

8. Smartphone OS share globally
The world is going Android too
● 78.6% Android
● 3.3% Windows
● 15.2% iOS
● 2.9% Others
IDC – Mobile Tracker 2013
78.6
3.3
15.2
2.9

9. Mobile Email Stats and facts
Email is the No.1 app on a smartphone
IDC and Facebook – “Always Connected” (2013)
Worldwide mobile
email opens top 51%
- Litmus Jan 2014
Email is the No.1 app on a smartphone
IDC and Facebook – “Always Connected” (2013)

10. Poll for email design worthiness

11. Designing Emails for mobile
BlueHornet “Consumer Views of Email Marketing” (2012)
If an email does not display correctly,
69.7% subscribers will delete it immediately.

12. How do you design mobile emails?

13. Designing Emails for mobile
2 major approaches
● Mobile Only (first)
● Responsive design

14. Mobile Only design for emails
Simplistic, minimalist
● Think small screen, less resources
● Mobile email shows same on desktop
● Usually single column works best

15. Mobile Only email design examples

16. Mobile Only email design examples

17. Responsive Email Design
One Email, Different Versions
Adjust email depending on screen-size
● Use CSS3 @media queries
– Detect screen size
– Display specific content on different devices
● Needs CSS skills

18. Responsive email design examples

19. Responsive email design examples

20. Responsive email design examples

21. Responsive email: Ltd Compatibility

22. Design Vs. Design

23. Design Vs. Design
Mobile Only design
● Works everywhere
● Barebone design
● Easy to create and
implement
● 51% mobile opens
and rising
● 30% mobile only
users
Responsive design
● Limited compatibility
● Design in full glory
● Needs special design
and HTML skills
● Desktop opens
reducing
● Desktop-only users
don't exist

24. And the winner is...
Mobile Only Email Design
takes the cake

25. But wait...
Is there something in between?
● Easy like mobile only
● Extensible to larger screens like responsive
● More design capable like responsive
Isn't there a hybrid design approach?

26. Take a look at this...

27. Hybrid design approach
● A two-column design (tables)
● Stacks content automatically on a mobile
● Extends automatically on the desktop
● Very simple to create in HTML
● No media queries required
● Can work well for product-grid display if HTML
tables are coded correctly

28. Generic design tips

29. Design tips for mobile emails
KISS – Keep it Simple & Straightforward
● Large font in email body
– 14px text, 22px headings
● Large call-to-actions, buttons
– 45 x 45px finger tap
● Minimum images, smaller and lower
● Single column
● Go on a “word diet”

30. Design tips for mobile emails
20/40/80 Rule
www.analyticsnerd.net/mobile-optimized-email-in-1-easy-step/
● Sender name: 20 characters
or less
● Subject line: 40 characters or
less
● Email headline: 80 chars or
less, or at-least get the point
across in the first 80 chars of
the first sentence

31. Is this enough?
The big picture is still RoI
● Look beyond optimizing emails
● Optimize
– Landing pages
– Forms

32. Thank you
Questions
Naresh Bhagtani
naresh.bhagtani@nichelive.com
www.juvlon.com
Follow us @juvlon on Twitter