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© 2014 PSC Group, LLC
© 2014 PSC Group, LLC
© 2014 PSC Group, LLC	

Do you know who this is?
© 2014 PSC Group, LLC	

Big Data Today
© 2014 PSC Group, LLC	

Agenda – Big Data	

v Complexities of Terabyte Storage	

v Storage Array Networks	

v Ultra-Fast Networking Requirements	

v Data Warehouse Basics	

v Analytics Tool Recommendations – Hadoop?	

v Ad-hoc Reporting	

v Back-up Strategies
© 2014 PSC Group, LLC	

v Complexities of Terabyte Storage	

v Storage Array Networks	

v Ultra-Fast Networking Requirements	

v Data Warehouse Basics	

v Analytics Tool Recommendations	

v Ad-hoc Reporting	

v Back-up Strategies	

Agenda – Big Data	

stop thinking
like a geek
© 2014 PSC Group, LLC
© 2014 PSC Group, LLC	

For Production	

From Consumption	

Our Focus needs to be on	

Information Consumption	

© 2014 PSC Group, LLC
© 2014 PSC Group, LLC	

	

We exist to help
others make
better decisions.	

© 2014 PSC Group, LLC
© 2014 PSC Group, LLC	

Real vs. Perceived Value	

If we just provide the INFORMATION…	

v Do we care if the message is received?	

v Do we care if the message is understood?	

v Do we care if the proper action is taken?	

v Are we JUST providing information or are we
helping the business to achieve a result?
© 2014 PSC Group, LLC
© 2014 PSC Group, LLC	

What is our
Delivering Information	

CONDUIT	

COMMUNICATOR	

PARTNER	

Describing a Situation	

Guiding the User	

Knowledge	

Information	

Wisdom
© 2014 PSC Group, LLC	

What is our
Delivering Information	

CONDUIT	

COMMUNICATOR	

PARTNER	

Describing a Situation	

Guiding the User	

Knowledge	

Information	

Wisdom
© 2014 PSC Group, LLC	

What is our
Delivering Information	

CONDUIT	

COMMUNICATOR	

PARTNER	

Describing a Situation	

Guiding the User	

Knowledge	

Information	

Wisdom	

Better Relationship	

between Business & IT
© 2014 PSC Group, LLC	

Seems Logical…
but it’s just not that easy	

© 2014 PSC Group, LLC
© 2014 PSC Group, LLC	

Impediments to Success	

v Statistics	

v Attention	

v Perception	

v Motivation	

v Extreme Speed	

v Information
Overload
© 2014 PSC Group, LLC	

Compelling Influences
© 2014 PSC Group, LLC	

Statistics of Statistics	

v Who has taken a statistics class?	

v Who has applied the scientific method at work?	

v Who wishes their staff would?	

v Who has recently done a Chi-squared test?	

v Who has recently peformed a t-test?	

v Who has done a correlation analysis?	

v Who has done a regression analysis?
© 2014 PSC Group, LLC	

A man is described as 	

meek, shy, tidy and helpful…
© 2014 PSC Group, LLC	

A man is described as 	

meek, shy, tidy and helpful…	

Is he more likely to be a 	

librarian or a farmer?
© 2014 PSC Group, LLC	

Statistics FAIL
© 2014 PSC Group, LLC	

Statistics FAIL	

Don’t Assume the People with the
Statistics Understand Statistics
© 2014 PSC Group, LLC	

Statistics Success	

v Large Global Insurance Firm	

v Large Investments/Improvements in Network	

v Perceived Network Sluggishness by Users	

v Sr. Management Getting Negative Feedback	

v We Executed a Large Statistical Analysis	

v Compared Technical Data  User Surveys	

v Suprising  Statistically Significant Finding!
© 2014 PSC Group, LLC	

Attention?
© 2014 PSC Group, LLC	

Paying Attention?	

In our distracted world, people
often miss critical changes
© 2014 PSC Group, LLC	

What Letter Is This?
© 2014 PSC Group, LLC	

What Letter Is This?	

C	

 T
© 2014 PSC Group, LLC	

Are you sure?	

C	

 T	

T	

 E
© 2014 PSC Group, LLC	

Are you sure?	

C	

 T	

T	

 E	

CONTEXT is VERY IMPORTANT
© 2014 PSC Group, LLC	

Motivation	

DistractionsCONFLICTS
Choices
© 2014 PSC Group, LLC
© 2014 PSC Group, LLC	

In 60 Seconds…	

v  1 new definition in urban dictionary	

v  1600+ reads on Scribd	

v  13,000+ hours of music streaming on Pandora	

v  12,000+ new ads posted on Craigslist	

v  370,000+ minutes of voice calls on Skype	

v  98,000+ Tweets	

v  320+ new Twitter accounts	

v  100+ new LinkedIn accounts	

v  1 new associatedcontent article published	

v  6,600+ new pictures uploaded on Flikr	

v  50+ WordPress downloads	

v  125+ WordPress plugin downloads	

v  695,000+ Facebook status updates	

v  79,364 Facebook wall posts	

v  510,040 Facebook comments	

v  1,700+ Firefox downloads	

v  694,445 Google search queries	

v  168 million emails are sent	

v  60+ new blogs	

v  1,500+ new blog posts	

v  70+ domains registered	

v  600+ new YouTube videos 	

v  25+ hours of duration of new YouTube videos	

v  100+ questions asked on the Internet	

v  40+ questions answered on the Internet	

v  13,000+ iPhone applications downloaded	

v  20,000+ new posts on Tumblr
© 2014 PSC Group, LLC	

Which one would you read?
© 2014 PSC Group, LLC	

The Pace of Business is
Incredibly Fast
© 2014 PSC Group, LLC
© 2014 PSC Group, LLC	

It’s all about
processing the Past	

INFORMATION	

predicting the
Future	

Observing the Present	

KNOWLEDGE	

WISDOM	

The VELOCITY
of Information is Increasing	

	

CONTEXT facilitates consumption	

DELIVERY method favors speed
© 2014 PSC Group, LLC	

All Efficient Systems/Processes
want Matching Velocities
© 2014 PSC Group, LLC	

Don’t let Precision
Slow You Down
© 2014 PSC Group, LLC	

Information
Velocity 	

is a function
of
ACCURACY,
CONTEXT	

and 	

DELIVERY
© 2014 PSC Group, LLC	

Information Overload
© 2014 PSC Group, LLC	

Multi-Tasking?
© 2014 PSC Group, LLC	

Our Changing World
© 2014 PSC Group, LLC	

The Real Deal?
© 2014 PSC Group, LLC	

Training vs. Frequency	

TRAINING
FREQUENCY OF EXECUTION
© 2014 PSC Group, LLC	

Zombie Systems
© 2014 PSC Group, LLC
© 2014 PSC Group, LLC	

500mph?
© 2014 PSC Group, LLC	

	

	

	

	

	

© 2014 PSC Group, LLC
© 2014 PSC Group, LLC	

	

	

	

© 2014 PSC Group, LLC
© 2014 PSC Group, LLC	

In-Race Adjustments
© 2014 PSC Group, LLC	

v A simple business process is running a race	

v A simple metric is the distance x(t) you cover	

v To measure success you need to know your position
at time t	

v In order to improve you need to know distance and
time… which gives you velocity v(t) = δx/δt	

v And if you take that one step further you get
acceleration a(t) = δv/δt	

v This is great because changes in acceleration are an
early warning system – Predictive Analytics! 	

WARNING!	

Calculus Content
© 2014 PSC Group, LLC	

	

	

© 2014 PSC Group, LLC
© 2014 PSC Group, LLC
© 2014 PSC Group, LLC	

	

Context, Context, Context	

Business Processes  Time, Location, etc.	

Interpret  Present	

Visually Interpret Results  Reveal Change!	

It’s all about TIME	

Velocity, Accuracy  Half-Life	

Split Times  Training	

Information that is useful DURING the race	

CLEAR	

EASY	

RELEVANT	

ACTIONABLE
© 2014 PSC Group, LLC	

© 2010 PSC Group, LLC	

Location	

GPS	

Proximity	

Social Network	

Tools	

You were on
fire tonight!	

© 2014 PSC Group, LLC
© 2014 PSC Group, LLC	

Technology alone does not provide context	

CONTEXT is the product of	

Environment  Information	

Right TIME, Right PLACE, Right PERSON	

© 2014 PSC Group, LLC
© 2014 PSC Group, LLC
© 2014 PSC Group, LLC
© 2014 PSC Group, LLC	

Inside Sales - Quoting	

Accounts Receivable Clerk	

Customer
© 2014 PSC Group, LLC	

The focus should be on the
business processes
NOT the Technology	

v Do you have a written inventory of key
business processes?	

v Do you know expected completion times?	

v Do you collect any split-times?	

v Do you benchmark against others?	

v Do you benchmark internally?
© 2014 PSC Group, LLC	

Split-Times
are the Key to
RESULTS
© 2014 PSC Group, LLC	

Annur  Panel – SPOT ON!	

People	

Process	

Technology
© 2014 PSC Group, LLC	

	

Context, Context, Context	

Business Processes  Time, Location, etc.	

Interpret  Present	

Visually Interpret Results  Reveal Change!	

It’s all about TIME	

Velocity, Accuracy  Half-Life	

Split Times  Training	

Information that is useful DURING the race	

CLEAR	

EASY	

RELEVANT	

ACTIONABLE
© 2014 PSC Group, LLC	

Big Data Pattern Quiz	

v 12 Days	

v 32 Years	

v 32,000 Years
© 2014 PSC Group, LLC	

Big Data Pattern Quiz	

v 12 Days ≈ 1 Million Seconds	

v 32 Years ≈ 1 Billion Seconds	

v 32,000 Years ≈ 1 Trillion Seconds
© 2014 PSC Group, LLC	

$100
© 2014 PSC Group, LLC	

$10,000
© 2014 PSC Group, LLC	

$1 Million
© 2014 PSC Group, LLC	

$100 Million
© 2014 PSC Group, LLC	

$1 Billion
© 2014 PSC Group, LLC	

$1 Trillion
© 2014 PSC Group, LLC	

$1 Trillion
© 2014 PSC Group, LLC	

Our National Debt
© 2014 PSC Group, LLC

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Efficient Big Data Solutions: How to Maximize Results with Less Effort and Lower Costs

  • 1. © 2014 PSC Group, LLC
  • 2. © 2014 PSC Group, LLC
  • 3. © 2014 PSC Group, LLC Do you know who this is?
  • 4. © 2014 PSC Group, LLC Big Data Today
  • 5. © 2014 PSC Group, LLC Agenda – Big Data v Complexities of Terabyte Storage v Storage Array Networks v Ultra-Fast Networking Requirements v Data Warehouse Basics v Analytics Tool Recommendations – Hadoop? v Ad-hoc Reporting v Back-up Strategies
  • 6. © 2014 PSC Group, LLC v Complexities of Terabyte Storage v Storage Array Networks v Ultra-Fast Networking Requirements v Data Warehouse Basics v Analytics Tool Recommendations v Ad-hoc Reporting v Back-up Strategies Agenda – Big Data stop thinking like a geek
  • 7. © 2014 PSC Group, LLC
  • 8. © 2014 PSC Group, LLC For Production From Consumption Our Focus needs to be on Information Consumption © 2014 PSC Group, LLC
  • 9. © 2014 PSC Group, LLC We exist to help others make better decisions. © 2014 PSC Group, LLC
  • 10. © 2014 PSC Group, LLC Real vs. Perceived Value If we just provide the INFORMATION… v Do we care if the message is received? v Do we care if the message is understood? v Do we care if the proper action is taken? v Are we JUST providing information or are we helping the business to achieve a result?
  • 11. © 2014 PSC Group, LLC
  • 12. © 2014 PSC Group, LLC What is our Delivering Information CONDUIT COMMUNICATOR PARTNER Describing a Situation Guiding the User Knowledge Information Wisdom
  • 13. © 2014 PSC Group, LLC What is our Delivering Information CONDUIT COMMUNICATOR PARTNER Describing a Situation Guiding the User Knowledge Information Wisdom
  • 14. © 2014 PSC Group, LLC What is our Delivering Information CONDUIT COMMUNICATOR PARTNER Describing a Situation Guiding the User Knowledge Information Wisdom Better Relationship between Business & IT
  • 15. © 2014 PSC Group, LLC Seems Logical… but it’s just not that easy © 2014 PSC Group, LLC
  • 16. © 2014 PSC Group, LLC Impediments to Success v Statistics v Attention v Perception v Motivation v Extreme Speed v Information Overload
  • 17. © 2014 PSC Group, LLC Compelling Influences
  • 18. © 2014 PSC Group, LLC Statistics of Statistics v Who has taken a statistics class? v Who has applied the scientific method at work? v Who wishes their staff would? v Who has recently done a Chi-squared test? v Who has recently peformed a t-test? v Who has done a correlation analysis? v Who has done a regression analysis?
  • 19. © 2014 PSC Group, LLC A man is described as meek, shy, tidy and helpful…
  • 20. © 2014 PSC Group, LLC A man is described as meek, shy, tidy and helpful… Is he more likely to be a librarian or a farmer?
  • 21. © 2014 PSC Group, LLC Statistics FAIL
  • 22. © 2014 PSC Group, LLC Statistics FAIL Don’t Assume the People with the Statistics Understand Statistics
  • 23. © 2014 PSC Group, LLC Statistics Success v Large Global Insurance Firm v Large Investments/Improvements in Network v Perceived Network Sluggishness by Users v Sr. Management Getting Negative Feedback v We Executed a Large Statistical Analysis v Compared Technical Data User Surveys v Suprising Statistically Significant Finding!
  • 24. © 2014 PSC Group, LLC Attention?
  • 25. © 2014 PSC Group, LLC Paying Attention? In our distracted world, people often miss critical changes
  • 26. © 2014 PSC Group, LLC What Letter Is This?
  • 27. © 2014 PSC Group, LLC What Letter Is This? C T
  • 28. © 2014 PSC Group, LLC Are you sure? C T T E
  • 29. © 2014 PSC Group, LLC Are you sure? C T T E CONTEXT is VERY IMPORTANT
  • 30. © 2014 PSC Group, LLC Motivation DistractionsCONFLICTS Choices © 2014 PSC Group, LLC
  • 31. © 2014 PSC Group, LLC In 60 Seconds… v  1 new definition in urban dictionary v  1600+ reads on Scribd v  13,000+ hours of music streaming on Pandora v  12,000+ new ads posted on Craigslist v  370,000+ minutes of voice calls on Skype v  98,000+ Tweets v  320+ new Twitter accounts v  100+ new LinkedIn accounts v  1 new associatedcontent article published v  6,600+ new pictures uploaded on Flikr v  50+ WordPress downloads v  125+ WordPress plugin downloads v  695,000+ Facebook status updates v  79,364 Facebook wall posts v  510,040 Facebook comments v  1,700+ Firefox downloads v  694,445 Google search queries v  168 million emails are sent v  60+ new blogs v  1,500+ new blog posts v  70+ domains registered v  600+ new YouTube videos v  25+ hours of duration of new YouTube videos v  100+ questions asked on the Internet v  40+ questions answered on the Internet v  13,000+ iPhone applications downloaded v  20,000+ new posts on Tumblr
  • 32. © 2014 PSC Group, LLC Which one would you read?
  • 33. © 2014 PSC Group, LLC The Pace of Business is Incredibly Fast
  • 34. © 2014 PSC Group, LLC
  • 35. © 2014 PSC Group, LLC It’s all about processing the Past INFORMATION predicting the Future Observing the Present KNOWLEDGE WISDOM The VELOCITY of Information is Increasing CONTEXT facilitates consumption DELIVERY method favors speed
  • 36. © 2014 PSC Group, LLC All Efficient Systems/Processes want Matching Velocities
  • 37. © 2014 PSC Group, LLC Don’t let Precision Slow You Down
  • 38. © 2014 PSC Group, LLC Information Velocity is a function of ACCURACY, CONTEXT and DELIVERY
  • 39. © 2014 PSC Group, LLC Information Overload
  • 40. © 2014 PSC Group, LLC Multi-Tasking?
  • 41. © 2014 PSC Group, LLC Our Changing World
  • 42. © 2014 PSC Group, LLC The Real Deal?
  • 43. © 2014 PSC Group, LLC Training vs. Frequency TRAINING FREQUENCY OF EXECUTION
  • 44. © 2014 PSC Group, LLC Zombie Systems
  • 45. © 2014 PSC Group, LLC
  • 46. © 2014 PSC Group, LLC 500mph?
  • 47. © 2014 PSC Group, LLC © 2014 PSC Group, LLC
  • 48. © 2014 PSC Group, LLC © 2014 PSC Group, LLC
  • 49. © 2014 PSC Group, LLC In-Race Adjustments
  • 50. © 2014 PSC Group, LLC v A simple business process is running a race v A simple metric is the distance x(t) you cover v To measure success you need to know your position at time t v In order to improve you need to know distance and time… which gives you velocity v(t) = δx/δt v And if you take that one step further you get acceleration a(t) = δv/δt v This is great because changes in acceleration are an early warning system – Predictive Analytics! WARNING! Calculus Content
  • 51. © 2014 PSC Group, LLC © 2014 PSC Group, LLC
  • 52. © 2014 PSC Group, LLC
  • 53. © 2014 PSC Group, LLC Context, Context, Context Business Processes Time, Location, etc. Interpret Present Visually Interpret Results Reveal Change! It’s all about TIME Velocity, Accuracy Half-Life Split Times Training Information that is useful DURING the race CLEAR EASY RELEVANT ACTIONABLE
  • 54. © 2014 PSC Group, LLC © 2010 PSC Group, LLC Location GPS Proximity Social Network Tools You were on fire tonight! © 2014 PSC Group, LLC
  • 55. © 2014 PSC Group, LLC Technology alone does not provide context CONTEXT is the product of Environment Information Right TIME, Right PLACE, Right PERSON © 2014 PSC Group, LLC
  • 56. © 2014 PSC Group, LLC
  • 57. © 2014 PSC Group, LLC
  • 58. © 2014 PSC Group, LLC Inside Sales - Quoting Accounts Receivable Clerk Customer
  • 59. © 2014 PSC Group, LLC The focus should be on the business processes NOT the Technology v Do you have a written inventory of key business processes? v Do you know expected completion times? v Do you collect any split-times? v Do you benchmark against others? v Do you benchmark internally?
  • 60. © 2014 PSC Group, LLC Split-Times are the Key to RESULTS
  • 61. © 2014 PSC Group, LLC Annur Panel – SPOT ON! People Process Technology
  • 62. © 2014 PSC Group, LLC Context, Context, Context Business Processes Time, Location, etc. Interpret Present Visually Interpret Results Reveal Change! It’s all about TIME Velocity, Accuracy Half-Life Split Times Training Information that is useful DURING the race CLEAR EASY RELEVANT ACTIONABLE
  • 63. © 2014 PSC Group, LLC Big Data Pattern Quiz v 12 Days v 32 Years v 32,000 Years
  • 64. © 2014 PSC Group, LLC Big Data Pattern Quiz v 12 Days ≈ 1 Million Seconds v 32 Years ≈ 1 Billion Seconds v 32,000 Years ≈ 1 Trillion Seconds
  • 65. © 2014 PSC Group, LLC $100
  • 66. © 2014 PSC Group, LLC $10,000
  • 67. © 2014 PSC Group, LLC $1 Million
  • 68. © 2014 PSC Group, LLC $100 Million
  • 69. © 2014 PSC Group, LLC $1 Billion
  • 70. © 2014 PSC Group, LLC $1 Trillion
  • 71. © 2014 PSC Group, LLC $1 Trillion
  • 72. © 2014 PSC Group, LLC Our National Debt
  • 73. © 2014 PSC Group, LLC