The document introduces Microsoft Response Point as an easy to use and affordable phone system for small businesses. It highlights key business communication challenges that Response Point addresses such as reaching customers quickly and inconsistent communications. The presentation then outlines Response Point's key features including speech recognition, auto-attendant, call filtering and flexibility. Customer feedback praise Response Point for its simplicity and value.

4. A Typical Business Pain … 

8. Response Point Features

9. Purchasing Criteria for Business Communications Key decision making factors that matter Good to have Enhancements & Differentiators Must Have, Baseline Expectations Downtime/ reliability Project professional image Savings on local, long distance Mobility integration/reachability Expandability/add lines, stations Immediate deployment/within 1 day Short learning cycle to use phone system effectively Simple pricing & packaging Total cost of ownership (TCO) Attractive design Integration with Outlook

10. Response Point Changes the Game Feature Overload Complex Administration Restrictive Licensing High Acquisition Cost “ Enterprise Grade” Telephony Solutions Easy to Grow Affordable Easy to Manage Designed Specifically for Small Businesses Easy to Use

12. See how easy small business phone system software can be!

14. What the Market is Saying Excuse the ebullient praise here but RP is awesome The best voice-recognition software we’ve ever developed… a major breakthrough–Bill Gates Microsoft has hit the sweet spot for small businesses I liked RP very much for small businesses… Hardware installation is amazingly simple, especially when compared with something like the Avaya/Netgear VoIP bundle. Microsoft's VOIP system for SMBs boasts a few glitzy next-generation features that make the system incredibly easy to use, and comes in an appliance form factor a snap to deploy

15. Response Point OEMs #1 in small business networking A complete system with 5 phones costs $1700-$2499. Each additional phone will cost $139 #1 in Notebook computing (manufactures 1/3 of all laptops worldwide) A complete system with 4 phones costs $2200-$2499. Each additional phone costs $159 Leading high-quality cordless phone and a key phone manufacturer in the US (Launching RP in Summer ‘08) #1 PBX/phone provider in Europe

19. Back Up Slides

20. Response Point Architecture (1) Response Point Base Unit Phone line adapter (PSTN gateway) Windows XPe + SIP/RTP + VoIP Gateway SIP phones PCs running Personal Center software VoIP server Broadband modem Local Area Network PC running Management Center software PSTN (analog phone service) Internet Router PSTN/Broadband Service

21. Response Point Architecture (2) Response Point Base Unit Windows XPe + SIP/RTP + VoIP Gateway SIP phones PCs running Personal Center software SIP, e.g. BroadWorks Server Switch / Hub (managed by ITSP) Local Area Network PC running Management Center software PSTN (analog phone service) Internet Converged Voice/Data Service (PSTN Replacement)