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USC Food Industry Management March 11, 2011
The Sustainability Tidal Wave   Jeanne von Zastrow, Senior Director, Sustainability, FMI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About the Food Marketing Institute ,[object Object],[object Object],[object Object],[object Object]
What is Sustainability? ,[object Object],[object Object],[object Object],[object Object]
What’s the big deal? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Living beyond earth’s capacity is not sustainable… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Population Increases … 6.3 Million Monthly Los Angeles Chicago Source: U.S. Census Bureau
75.4 Million Annually Population of Iran Source: U.S. Census Bureau
And by mid-century, the world will be home to  3+ billion more people.
In  40 years,  the world will need  100% more  food than we produce today. Source: Science Magazine, 2005
“ By almost any measure, producing food has the  largest impact of any human activity. Most estimates suggest that we will need to produce twice as many calories on the same amount of land we use today if we want to maintain biodiversity and ecosystem functions.” - Jason Clay, World Wildlife Fund
Society Worldwide Under Stress ,[object Object],[object Object],[object Object],[object Object],[object Object]
Source: NWS We are in the eye of the hurricane…
WHO is driving the issue and why?   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Environmentalists”  What a difference 30 years make! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media – Are there ANY who have not devoted major stories to sustainability?
Recent Consumer Headlines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Food Industry Buzzzzz…
Advocacy Groups Have  Global Clout! World Economic Forum % of “yes” minus % of “no”
You don’t want activist groups as your enemies…
Successful NGO + Business Partnerships ,[object Object],[object Object],[object Object],[object Object]
Engaging With Stakeholders Partnerships; sourcing and policy advice; fishery improvement projects
Consumers - Global ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
U.S. Consumer Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
From Personal to Planetary: 360 o  Revolution Personal health and wellness is the gateway to environment sustainability   Consumers enter the “environmental sustainability” culture based on personal drivers –  healthy food and exercise –  evolve to include growing concerns about the health and sustainability of the planet.
Consumer’s Spectrum of Engagement in Sustainability    ME What goes in and on…  My Body My  Household My  Community My  Country My  World © 2009, Natural Marketing Institute Source: 2009 LOHAS Consumer Trends Database™
[object Object],[object Object]
The World of Eco-labeling…   confusing, complicated and conflicting – over 90 in North America
DRIVERS: Gen-Y Employees: ,[object Object],[object Object],[object Object],[object Object]
A New Day Coming….. last week from  from CNN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Government is pushing: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Drivers:  Business ,[object Object],[object Object]
DRIVERS: Business ,[object Object],If we aren’t at the table, we’re on the menu!
Food Industry Responding…… ,[object Object],[object Object],[object Object],[object Object]
BUSINESS DRIVERS: Some examples….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sustainability ECO-Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Are Steps for Success? 1. Gather information 2. Assemble resources 3. Develop plan  4. Internal team and training 5. Create strategic partnerships 6. Implement 7. Tell the Story
What Are Retailers Focused On? Getting own “house in order first, then into the supply chain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://walmartstores.com/Video/?id=1472
[object Object],[object Object],[object Object],[object Object]
 
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Getting Upper Management on Board
Getting Employees on Board  ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: GfK Roper Public Affairs & Media, December 2007
Create sustainable employee culture  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Employees on Board  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Packaging  ,[object Object],[object Object],[object Object],[object Object]
Packaging  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Target 2009 CRS Report
Packaging  ,[object Object],[object Object]
Find what works for you ,[object Object],[object Object],[object Object]
Biogas Initiative ,[object Object],[object Object],[object Object]
Example of Companies Working Together on Sustainable Seafood   Hurdles and Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sustainable Seafood - Retailer Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
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Safeway and FishWise Partnership; trainings; product signage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lunds & Byerly’s in Minneapolis – 21 stores  Sustainably Sourced Seafood Launch ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Best Practices from outside grocery ,[object Object],[object Object]
Best Practices from outside grocery ,[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices from outside grocery ,[object Object],[object Object],[object Object]
What the future could bring… ,[object Object],[object Object],[object Object],[object Object]
Some Multi-Stakeholder Efforts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Packaging Project  ,[object Object],[object Object],[object Object],[object Object]
How FMI’s Members Develop A Sustainability Strategy
The FMI Sustainability Starter Kit The “How” ,[object Object],[object Object],[object Object],[object Object],[object Object],Sponsoring companies of the  FMI Sustainability Starter Kit
FMI’s Carbon Calculator  ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
What is Green Sourcing? ,[object Object],[object Object],[object Object],[object Object]
FMI Sustainable Sourcing Guide - Tools General Questions for Starting the Conversation with Suppliers
FMI Sustainable Sourcing Guide - Tools Category Specific Questions Questions about Sustainability Issues
SUSTAINABILITY:  Business practices and strategies that promote the long-term well being of the environment, society and the bottom-line. FMI’s Sustainability Task Force
They say “sustainability is difficult” because it IS…. ,[object Object],[object Object],[object Object]
Land Mines to Watch Out For ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Defines Success? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond the tidal wave…… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond the tidal wave……..
Guest Experts on Conference Call ,[object Object],[object Object],[object Object],[object Object],[object Object]
WILLIAM R. SWEET Vice President Engineering & Construction Price Chopper Supermarkets
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Price Chopper
 
 
Group Dialogue ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Questions?..… Jeanne von Zastrow,   [email_address] www.FMI.org/sustainability/

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USC Presentation March 11 2011

  • 1. USC Food Industry Management March 11, 2011
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  • 7. Global Population Increases … 6.3 Million Monthly Los Angeles Chicago Source: U.S. Census Bureau
  • 8. 75.4 Million Annually Population of Iran Source: U.S. Census Bureau
  • 9. And by mid-century, the world will be home to 3+ billion more people.
  • 10. In 40 years, the world will need 100% more food than we produce today. Source: Science Magazine, 2005
  • 11. “ By almost any measure, producing food has the largest impact of any human activity. Most estimates suggest that we will need to produce twice as many calories on the same amount of land we use today if we want to maintain biodiversity and ecosystem functions.” - Jason Clay, World Wildlife Fund
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  • 13. Source: NWS We are in the eye of the hurricane…
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  • 16. Media – Are there ANY who have not devoted major stories to sustainability?
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  • 19. Advocacy Groups Have Global Clout! World Economic Forum % of “yes” minus % of “no”
  • 20. You don’t want activist groups as your enemies…
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  • 22. Engaging With Stakeholders Partnerships; sourcing and policy advice; fishery improvement projects
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  • 25. From Personal to Planetary: 360 o Revolution Personal health and wellness is the gateway to environment sustainability Consumers enter the “environmental sustainability” culture based on personal drivers – healthy food and exercise – evolve to include growing concerns about the health and sustainability of the planet.
  • 26. Consumer’s Spectrum of Engagement in Sustainability ME What goes in and on… My Body My Household My Community My Country My World © 2009, Natural Marketing Institute Source: 2009 LOHAS Consumer Trends Database™
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  • 28. The World of Eco-labeling… confusing, complicated and conflicting – over 90 in North America
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  • 37. What Are Steps for Success? 1. Gather information 2. Assemble resources 3. Develop plan 4. Internal team and training 5. Create strategic partnerships 6. Implement 7. Tell the Story
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  • 69. How FMI’s Members Develop A Sustainability Strategy
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  • 74. FMI Sustainable Sourcing Guide - Tools General Questions for Starting the Conversation with Suppliers
  • 75. FMI Sustainable Sourcing Guide - Tools Category Specific Questions Questions about Sustainability Issues
  • 76. SUSTAINABILITY: Business practices and strategies that promote the long-term well being of the environment, society and the bottom-line. FMI’s Sustainability Task Force
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  • 82. WILLIAM R. SWEET Vice President Engineering & Construction Price Chopper Supermarkets
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Notas del editor

  1. The Sustainability Opportunity - DRAFT March 10, 2011
  2. The Sustainability Opportunity - DRAFT March 10, 2011
  3. The Sustainability Opportunity - DRAFT March 10, 2011
  4. The Sustainability Opportunity - DRAFT March 10, 2011
  5. The Sustainability Opportunity - DRAFT March 10, 2011
  6. Source: U.S. Census Bureau, “World Vital Events Per Time Unit: 2010” 75.4 million represents births minus deaths. 6.3 million represents births minus deaths. 6.3 million is the approximate combined populations of LA and Chicago.
  7. Source: U.S. Census Bureau, “World Vital Events Per Time Unit: 2010” 75.4 million represents births minus deaths.
  8. 1250-19200 Food Technology PR Slide Show 03/10/11 T:\\Copy Dept\\Elanco\\1250\\1250-19200 Food Technology PR_v06.ppt
  9. 1250-19200 Food Technology PR Slide Show 03/10/11 T:\\Copy Dept\\Elanco\\1250\\1250-19200 Food Technology PR_v06.ppt
  10. The Sustainability Opportunity - DRAFT March 10, 2011 Hurricane Katrina August 28, 2005
  11. The Sustainability Opportunity - DRAFT March 10, 2011
  12. The Sustainability Opportunity - DRAFT March 10, 2011 Growing Power of Civil Society (1) Please note the reference of this slide. This is not a slide of a poll done by Greenpeace. The Enron and World Com scandals only solidified the public’s belief that companies only care about the bottom line, regardless whom might be negatively impacted. Need to work WITH non-governmental organizations as their perspective and input can provide valuable advice into trends in the marketplace.
  13. The Sustainability Opportunity - DRAFT March 10, 2011 Growing Power of Civil Society (3) Each of the activist campaigns related to the pictures above had success in changing the way that the target company/sector did business. For example, Home Depot was one of the first retailers to require Forest Stewardship Council (FSC) certified timber for its lumber sales.
  14. The Sustainability Opportunity - DRAFT March 10, 2011 Business working WITH NGOs for a better business mutual value propositions. While some environmental groups are still simply looking for a reaction and attention from the media, others are very focused on working WITH business to produce results of mutual value. There are MANY MANY more examples of these partnerships with companies large and small representing a broad range of sectors.
  15. The Sustainability Opportunity - DRAFT March 10, 2011
  16. The Sustainability Opportunity - DRAFT March 10, 2011
  17. The Sustainability Opportunity - DRAFT March 10, 2011
  18. The Sustainability Opportunity - DRAFT March 10, 2011
  19. The Sustainability Opportunity - DRAFT March 10, 2011
  20. The Sustainability Opportunity - DRAFT March 10, 2011 An overview of the opportunities offered by sustainability. The business case for all of these aspects continues to be analyzed but the growing integration of sustainability into business and also into shareholder analyses reinforces that there must be a bottom line benefit or it would not be of interest.
  21. The Sustainability Opportunity - DRAFT March 10, 2011
  22. The Sustainability Opportunity - DRAFT March 10, 2011
  23. The Sustainability Opportunity - DRAFT March 10, 2011 There is a quite a buzz in the mainstream retail marketplace about the growing focus on sustainability and implementation of practices and strategies that reflect this focus. As sustainability begins to infiltrate the retail world, there will be more examples not only of initiatives but financial value.
  24. The Sustainability Opportunity - DRAFT March 10, 2011 Since there is no one-sized-fits-all approach to sustainability, FMI is developing a toolkit tailored to the food retail sector. It will be a guide for companies looking to integrate sustainability. It captures learnings from a large assortment of companies that have developed sustainability strategies over the last ten years. The FMI Toolkit builds on a toolkit developed by the Business Roundtable (a group of 160 CEOs from US-based companies) at the end of 2006.
  25. Other Resources in the Guide Category specific issue list Examples with hotlinks Reference list
  26. The Sustainability Opportunity - DRAFT March 10, 2011 Just to clarify that sustainability is not simply the initialization of one program or system, it is a new way of doing business. Companies used to function as more of an island in society and they are now considered more fully integrated. How they operate and conduct business should reflect this. There is no “guide” that will tell you the steps you need to take to be sustainable. Issues vary from sector to sector and from company to company. And almost more importantly, any corporate strategy on sustainability should fit with the organization’s culture to be effective.
  27. The Sustainability Opportunity - DRAFT March 10, 2011