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Social Media: join in or miss out

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Jonathan Waddingham
Jonathan Waddingham

Theses are the slides from a presentation made by Justgiving's head of client services, Tom Mansel, at the Institute of Fundraising's National Convention on July 9th 2008

Tecnología
1 de 27
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The rise & rise of social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why get involved? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.oxfam.org.uk/oxjam
http://www.oxfam.org.uk/oxjam
http://www.oxfam.org.uk/oxjam
What’s the catch? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some guiding principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some things to avoid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The fundraising video http://www.youtube.com/user/charlieissocoollike
The fundraising page http://www.justgiving.com/youtube
Facebook now accounts for circa 20% of Justgiving’s traffic
Unleash user creativity
Blogging – charity workers http://www.msf.ca/blogs
Blogging – charity fundraiser & awareness raiser http://pinkandsmiley.blogspot.com
Blogging – charity CEO http://ceoatlarge.blogspot.com
A picture tells a thousand words – flickr.com http://www.flickr.com/photos/donkey_oatie/2151790250/
A picture tells a thousand words A picture tells a thousand words – flickr.com http://www.flickr.com/photos/bhforguk/sets/72157604547515774/
Where are your users? http://www.whoonearthcares.com/
Integration http://www.justgiving.com/laurahknight
Portability - widgets
Portability - widgets http://www.qhotels.co.uk/hikinghoteliers
Owning the conversation http://www.mssociety.org.uk/applications/discussion/view.rm?post_id=144
Making yourself available (portability) http://www.anthonynolan.org.uk/about/updates/rss.htm
Mixed media portability http://www.thesite.org/aboutus/rss/pickandmixrss
Take Action ,[object Object],[object Object],[object Object],[object Object],[object Object]
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