The following presentation is a workshop I taught for IREM Ga. It was a hands on workshop that empowered the students to become more proficient at LinkedIn and use it for their business.

1. Welcome to the Beginners edition for linkedin Presented by Jonathan Saar- VP of Educational Solutions

2. What is LinkedIn For? Professional Networking Tool Human Resources and Recruiting Career Path Building Industry Networking and Collaboration Company Research

3. How Do I Build Connections? Business Card

4. How Do I Build Connections? LinkedIn’s Add Connection Tool

5. How Do I Build Connections? Email Signature

6. How Do I Build Connections Use the “People You May Know” Feature on the Home Page

7. Exercise Time Let’s take about 15 minutes and work on adding connections Add your fellow students Try using the search feature to find people Analyze Your Connection Reach

8. Editing and Beefing Up Your Profile Step 1 –The Top Box

9. Editing and Beefing Up Your Profile Step 2- The Middle Box KeyArea

10. Editing and Beefing Up Your Profile Make Those Website Descriptions Unique!

11. Editing and Beefing Up Your Profile Step 3- The Final Box

12. Editing and Beefing Up Your Profile Step 4- The Bonus Box-Take A Moment to Review

13. Editing and Beefing Up Your Profile Adding Skills and Asking for Recommendations

14. How Can LinkedIn Further My Career? Job Feature

15. How Can LinkedIn Further My Career? Your Connections Can Help You in Job Search

16. How Can LinkedIn Further My Career? Follow Companies that Interest You

17. Morning Recap What is LinkedIn for? Why is it important to enlarge our connection base? Why is optimizing your profile so important? In what ways can LinkedIn help my career path?

18. LinkedIn Groups Q&A Share with the class what groups you are part of Why did you join them? What purpose have they served you? Do you find it challenging to participate? What potential benefits will come by being an active member of your group?

19. “Group” Exercise Let’s take 10 minutes and find 3-5 groups that will be useful to you professionally

20. Company Profiles-Benefits Having every employee listed in one public place Post jobs on your own job board Validating your own employees Another free tool to promote your company Syndicate your companies Twitter feed

21. AMLI Residential

22. Berkshire Property Advisors

23. Company Profile-Services

24. Company Profile Banners You can create up to 3 different banners with links back to pages on your site

25. Status Updates

26. Status Updates Search Exercise Let’s Take 10 Minutes and search key words relevant to your business

27. Sharing Time Was that exercise helpful? Did you find anything interesting?

28. Why Status Updates are so Critical Grows your network much quicker Shows you as an authority figure for your industry Showcases you as an envoy for your industry When you post something it keeps you in tune with others are interested in

29. Proactive Networking to Further Your Career Step 1- Connect with everyone in your company Step 2- Connect with people who are active on LinkedIn Benefits- Career Preparedness, Personal Brand Awareness Results- Promotions, Raises, Less loss of job downtime

30. LinkedIn Questions & Answers

31. Exercise! Let’s take 10-15 minutes and browse questions and answers Find questions that you may have some expertise in answering Pose a question that you would like an answer to Review how others are answering questions

32. What Did You Learn? What potential benefits can you see from using this feature?

33. Adding Applications

34. Exercise! For the next 15-20 minutes choose some applications that you feel will help your profile look more impressive

35. Following Exercise Let’s take 10 minutes and choose some companies that are either clients or competition and follow them

36. Benefits of Following Question: Why do you think it is a good idea to be in touch with what is happening with other companies?

37. Y’all Were Great!!! Keep in touch with me on Facebook Facebook.com/TheTrainingFactor For some really nerdy content check me out at Facebook.com/SociusNerdius There are club level seats still available! 