ShipServ is an e-marketplace connecting buyers and sellers of commercial ship supplies. This document outlines ShipServ's strategy to generate new leads and collaborate better with sales. It discusses establishing processes like defining marketing-qualified leads and lead scoring. Content is key, needing to save/make money or keep people employed. Metrics saw a 59% increase in visitors, 70% in page views, and a 400% increase in sales-ready leads passed to sales. The strategy focuses on collaboration, experimentation, and leaving a digital footprint.