5. Neither is the editorial debate about it
Harold Ross, who founded The New
Yorker, was deficient in education and
had—at least to all outward appearances
—a vulgar turn of mind. What he did
possess, though, was the ferocity of
independence. He was having a tough
time finding money to keep his
floundering little sheet alive, yet he was
determined that neither money nor
influence would ever corrupt his dream
or deflower his text.
E. B. White
Saturday, October 19, 13
12. Best practices for publishers
• Strict separation of Church and State
establishes credibility for both sides
• Be your client’s editor, and don’t be afraid
to say no
• Make sure branded content is authentic
and relevant to brand, customer and
publisher
Saturday, October 19, 13