1. APCUG Breakfast Keynote 2008
Scott Shutter, AMD Notebook Division
Simon Solotko, AMD Desktop Division
January 6, 2008

2. January 6, 2008APCUG Keynote, CES Las Vegas222
APCUG Keynote Agenda
Consumer PC World is Changing
AMD Notebook Platform Advantage
Birth of a New Category
AMD Desktop Platform Advantage

3. January 6, 2008APCUG Keynote, CES Las Vegas33
Key factors driving notebook
adoption in consumer market
• Convenience and increased
productivity
• Better performance and features
• Notebooks designed to serve new
markets and usage models
The Consumer PC World is Changing
Source: IDC Worldwide Quarterly PC Tracker, 2Q07
-
20.0
40.0
60.0
80.0
100.0
120.0
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Units(M)
Worldwide Consumer PC
Shipments, Historical and Forecast
Desktop Notebook

4. January 6, 2008APCUG Keynote, CES Las Vegas44
The Consumer PC World is Changing
Today notebook PCs deliver the multi-tasking performance
users want to fully enjoy the new world of movies, photos, games,
music, digital media, VOIP and TV.
Percentage of respondents stating that they “…want PCs that make it easy to
look at photos, listen to music and play video.”*
*AMD Processor Brand Choice Full Report/Zanthos - May 2007
76% of US Respondents
83% of EMEA Respondents
97% of China Respondents

5. January 6, 2008APCUG Keynote, CES Las Vegas5
The Performance PC Dynamic Today
Performance PC bifurcation
• HTPC/Media Center: emphasis on form factor,
decibels, video
• Gaming: emphasis on high-performance
and graphics, configurability
HDTVs drive other consumer purchases
• The inevitable thirst for more HD
experiences follows…
• HD STB/DVR, HD gaming, HD-DVD/
Blu-Ray, HD-capable HTPCs
Today’s Enthusiast Dilemma
• What is the best path to DX10 next-generation gaming experiences?
• Weighing longevity and scalability of enthusiast platform purchases
(cost vs. incremental performance gained vs. lifespan of enthusiast product)
• Best of both worlds: HD HTPC form factors with uncompromising gaming
• Gaming Nirvana: Big-Screen HDTV/DX10.1 Gaming with THX Surround
Sound
5

6. January 6, 2008APCUG Keynote, CES Las Vegas6
What does all this mean?

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New form factors
Emerging market
opportunities and
convergence - x86
Performance and
performance-per-
watt
Notebook and
desktop PC mix
shift
Across all the
screens of your life
AMD Leading the Way

8. January 6, 2008APCUG Keynote, CES Las Vegas888
A program driven by AMD and leading technology partners
to better enable OEMs to design PCs that deliver the
ultimate Windows Vista™ experience.
The Better by Design Program
Better by Design helps buyers more easily identify PCs
that deliver a visual computing experience

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AMD Notebook Platform, “Puma”
Powerfully entertaining, power-efficient mobility
Better Experience
Exceptional visual computing with improved graphics
performance and a true high-definition entertainment
experience
Superior Technologies
Greater PC platform performance with superior processor,
wireless, and graphics technologies all optimized for
improved battery life
Greater Value
Smart integrated designs that bring everything together to
give notebook PC buyers more
The “Puma” notebook PC platform delivers powerfully entertaining,
power-efficient mobility enabling a better visual experience based on
superior technologies that deliver greater value for today’s more
mobile consumers — providing a compelling visual experience

10. January 6, 2008APCUG Keynote, CES Las Vegas10
10
ATI Radeon™ HD Graphics
ATI Mobility Radeon™ HD Premium Graphics
ATI Avivo™ HD Technology
802.11g and n
HyperFlash
AMD Turion™ Ultra Mobile Processor
AMD Notebook Platform, “Puma”

11. January 6, 2008APCUG Keynote, CES Las Vegas11
The Power of DirectX®
10
Higher Precision Better Lighting Enhanced Effects
Smooth and Realistic Textures

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ATI Hybrid Graphics Technology
and ATI PowerXpress™ Technology
Both graphics cores
Enabled
iGP
Enabled
Discrete
Disabled
iGP
Disabled
Discrete
Enabled
Integrated
Graphics
Hybrid
Graphics
Discrete
Graphics
AMD 7-Series Chipset
Great Performance with
Extended Battery Life
Exceptional Performance
for Demanding 3D Applications
ATI Mobility Radeon™ HD 3400
Series w/ATI Hybrid Graphics
Technology
ATI Mobility Radeon™ HD 3600
Series or higher
ATI PowerXpress™
Dynamic switching between
integrated and hybrid, or
integrated and discrete
Performance

13. January 6, 2008APCUG Keynote, CES Las Vegas1313
AMD Notebook Platform Strategy
Component Optimization
2005 – Ecosystem of low-power components
2008 – Platform-level performance and
power optimization
Platform Optimization
Solution Specialization
Platform +
software,
hardware,
and/or
services
Accelerated Processing Unit
2009 – Silicon level integration
Platform Integration
2006/2007 – Platform-level integration of components
4
3
2
1

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Next Generation APU Technology
Platform Code Name “Shrike”
First APU Family: Codenamed “Swift”
(Accelerated Processing Unit)
Cache
PCIe
Memory Controller
AMD “STARS”
CPU Cores
Full DirectX®
GPU Core
+ UVD
• AMD “STARS” CPU Cores
• GPU Core based on existing
high-end discrete
• Second 45nm product
• Current SOI design rules
• “Griffin”-based Northbridge highly
leveraged
Optimized design using more existing IP for
faster time to market in 2H09

15. APCUG Breakfast Keynote 2008
Simon Solotko, AMD Desktop Division
January 6, 2008

16. January 6, 2008APCUG Keynote, CES Las Vegas16
HD Technology Leadership
 HyperTransport™ technology 3.0
 DDR2-1066 support*
AMD Phenom™ Processors
AMD “Spider” Platform Innovation Firsts
Energy-Efficient Design
• 65nm process technology
• Cool’n’Quiet™ technology 2.0
Scalable Platform Performance
• True quad-core design
• Shared L3 cache
16
* Pending JEDEC approval and release of DDR2-1066 specification.

17. January 6, 2008APCUG Keynote, CES Las Vegas17
AMD Phenom™ Processor
Five Points of New Stars Core Design
17
The First
True Quad-Core
Desktop Processor
Integrated DDR2 Dual
Channel Memory Controller
•DDR2-1066 Support*
Cool’n’Quiet™ 2.0
Technology
Shared L3 Cache
HyperTransport™ 3.0
* Pending JEDEC approval and release of DDR2-1066 specification.

18. January 6, 2008APCUG Keynote, CES Las Vegas18
AMD Phenom™ Processors
Enthusiast Experience
AMD Phenom™ 9500 Black Edition
–Quad GPU Scalability
–ATI CrossFireX™ technology
–AMD OverDrive™ Utility
–Shared L3 Cache
Entertainment Experience
AMD Phenom 9000 and 8000 Series Processors
–True quad & triple-core processors
–HyperTransport™ 3.0 Technology
–AMD LIVE!™ Explorer & Entertainment Suite
Innovative Design
Energy-Efficient AMD Phenom 9000 Series
Processors
– AMD Phenom 65nm process, 65W TDP
– Cool’n’Quiet™ 2.0 technology
18

19. January 6, 2008APCUG Keynote, CES Las Vegas19
AMD Phenom™ Processor Models
19
Series
Indicates major benefit steps
Increases with feature
enhancements within a family
AMD Phenom™ 9500
Brand
AMD Phenom™ Processors
AMD Athlon™ Processors
AMD Sempron™ Processors
About AMD Processor Series and Model Numbers
Model Frequency TDP Total
Dedicated
L2 Cache
L3 Cache Bi-directional
HyperTransport™
speed
AMD Phenom 9600
Black Edition
2.3GHz 95W 2MB 2MB 3600Mhz
AMD Phenom 9600 2.3GHz 95W 2MB 2MB 3600Mhz
AMD Phenom 9500 2.2GHz 95W 2MB 2MB 3600Mhz
AMD Phenom Processors Available Today
AMD Athlon™ 6000 Series (Dual-core family)

20. January 6, 2008APCUG Keynote, CES Las Vegas20
The AMD “Spider” Platform Advantage
20
AMD
Spider
Competitive
Platform
True Quad-Core Processors
with shared L3 cache
 
HyperTransport™ technology 3.0
for up to 16GB/s of system bandwidth
 
First DirectX®
10.1 graphics support  
Scalable PCI Express®
2.0
and ATI CrossFireX™ for more than 2 graphics boards
 
HD-DVD and Blu-ray
at native resolution with UVD and HDCP
 
AMD OverDrive™ utility
Tools for Advanced performance tuning
 
AMD Phenom
Processors
ATI Radeon HD
Graphics
AMD 790 Chipset
Technology
*AMD warranty does not cover damages caused by overclocking.

21. January 6, 2008APCUG Keynote, CES Las Vegas22
AMD Graphics Segmentation
ATI RV620 and
RV635
ATI Radeon™ HD
3850 and 3870
ATI R680+ +
Mainstream
Low power
HD Multimedia
features
Sub-$150 MSRP
Performance
Multi-GPU
Performance-per-
watt
$150-$300 MSRP
Enthusiast
Tri and quad GPU
Performance
leadership
$300> MSRP
Broad product family spans entry level to
enthusiast class
22

22. January 6, 2008APCUG Keynote, CES Las Vegas2323
Birth of a New Category:
Accelerated Processing Unit (APU)
Chipset
Northbridge with
integrated graphics
and Southbridge I/O
AMD 790FX
Chipset
GPU
Multiple homogenous
GPU cores
ATI Radeon™ HD
3800 Series
APU Codenamed “Swift”
Integration of CPU cores and various
acceleration cores
CPU
Multiple homogenous
CPU cores
Dual-core AMD
processors

23. January 6, 2008APCUG Keynote, CES Las Vegas24
THANK YOU!
Time for QA