Recently I was asked to present at AIMIA's latest digital media event: Getting Inside Gen Y. Along with Julian Cole, Emily Copeland and Dan Pankraz, I was in the best of company as we discussed our experiences in marketing to our own generation.
Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au)
12. But what do they want?
Well, what are the searching for? JYE SMITH
13. •! Observe on-site and off-site
behaviour"
!"#$%&$' •! Know what they seek"
•! Be defined by their language"
•! Understand their social spaces"
chart 1.
JYE SMITH
26. Leadership in this environment of social
media and knowledge management is all
about recognising and respecting that
everybody has a story.
- Zaana Howard (twitter.com/zaana)
JYE SMITH
28. •! Observe on-site and off-site behaviour!
•! Know what they seek"
"#$%&'%! •! Be defined by their language"
•! Understand their social spaces"
(!)*+*,*-!./01&2#/3!45067$!8&0%#$9!
"/&0F6&! (!:$;&/<%0$;!7$=>&$?&!0$;!%/><%!
(!:<&!<%#/@!%&AA7$BC!D&!;7</>EF6&!
(!GH0%I<!7$!7%!J#/!%H&1K!L&0AA@M!,;;!60A>&M!
"#$%/7D>%&! (!N%I<!$#%!O><%!0D#>%!%H&!&B#C!7%I<!0D#>%!%H&7/!%/7D&!#/!$&%2#/3!
(!P&!0!A&0;&/!2#/%H!J#AA#27$B!
JYE SMITH
30. kthxbai
JYE SMITH
Social Media Strategist, Switched On Media
jye@switchedonmedia.com.au | @jyesmith | jyesmith.com | switchedonmedia.com.au
Massive thanks to everyone who sent me a photo, or who’s Facebook profile I ripped in
from: Mandi Bates, Joel Pearson, Gem Crowley, Heather Snodgrass, Matt Chisholm, Scott
Drummond, Karla Courtney, Julian Cole, Tim Longhurst, Lauren Cochrane
And a very special thank you to Gavin Heaton (servantofchaos.com) for being awesome.