1. ADV 420
Wonho Kim
A42945990

2.  *Pizza House was established in 1975 and has
been proudly serving Lake County with with
only the freshest ingredients all prepared daily.
 *They serve famous homemade Italian beef,
Italian sandwiches, pasta, appetizers, and
especially Pizza.
 * If you need more information, go to the
websites Pizzahouse.com

3.  Expand their business in United States
 Inform great place to take your family with
healthy foods.
 Use Social network to expand their business
 Make their new style pizza
 Target not only middle class customers, to
everyone

4. Integrated Theme
: A Slice of Chicago, in your home town
 Another theme can be
-Best Pizza and Best fun
-Right here in East Lansing, Pizzeria

5. Face Book
It began as a college networking website and now
everyone.
Create a pizza house page and upload more
information
-It can easily meet college student
-People can see more information: coupon and
special offers

6.  You Tube
Global social media network : 750 million people
registered You Tube accounts.
-Videos are shown for all free. So its cost free.
-It is simply use and fast
People can see what they sell with eyes

7.  Twitter
Is an onlie social networking that send and read
people’s post
They offer a free alternative to search engine
marketing and its fast
Also, it build relationships, exchange
information, uncover job opportunities

8.  Not cost for new social media
 New school start, holiday period
= increase their investment such as coupon and
promotional events
* Stay in priceless
* The expand of campaign will be through
number of followers in increase for Twitter and
face book

9. New Media
Brand Identity
Promotional events and
coupons
Rebuild

10.  Using more social media networks
1. Facebook
2. Twitter
3. Google Adwords
 Focus on specifie target
- Not only college students