SlideShare a Scribd company logo
1 of 9
Coca Cola Unit Three Marketing Aims and Objectives
Starter ,[object Object],[object Object],[object Object]
Company Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brands ,[object Object],[object Object],[object Object],[object Object]
Coca Cola Aim ,[object Object],[object Object]
Coca Cola Corporate Objectives   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING OBJECTIVES The organisations’ overall goals CORPORATE OBJECTIVES MARKETING OBJECTIVES Developing new products Improving market share Diversification Improving profitability Increasing brand awareness Re-launch of product Understanding customers’ needs
Your Marketing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objective write up ,[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

Viewers also liked

Toyota mission and vision
Toyota mission and visionToyota mission and vision
Toyota mission and visionArindam Samanta
 
Coca-Cola Social Media Case Study
Coca-Cola Social Media Case StudyCoca-Cola Social Media Case Study
Coca-Cola Social Media Case Studyamadrierith
 
Coca cola imc - dissertation
Coca cola   imc - dissertationCoca cola   imc - dissertation
Coca cola imc - dissertationDeepen Upadhyay
 
Pricing Strategies by Coca-Cola in India
Pricing Strategies by Coca-Cola in IndiaPricing Strategies by Coca-Cola in India
Pricing Strategies by Coca-Cola in IndiaRohan Bharaj
 
How to Lead a Discovery Meeting
How to Lead a Discovery MeetingHow to Lead a Discovery Meeting
How to Lead a Discovery MeetingSalesScripter
 
Final project on coca cola beverage company (autosaved)
Final project on coca cola beverage company (autosaved)Final project on coca cola beverage company (autosaved)
Final project on coca cola beverage company (autosaved)irambhatti26
 
Coca cola marketing plan
Coca cola marketing planCoca cola marketing plan
Coca cola marketing planAngelyn Ablihan
 
Coca cola strategic management
Coca cola strategic managementCoca cola strategic management
Coca cola strategic managementfaresawad
 
Introduction L'Oréal
Introduction L'OréalIntroduction L'Oréal
Introduction L'OréalAxelle B
 
Implementation of SAP BI in Coca Cola
Implementation of SAP BI in Coca ColaImplementation of SAP BI in Coca Cola
Implementation of SAP BI in Coca ColaUjjwal Joshi
 
Human resource management within coca cola
Human resource management within coca colaHuman resource management within coca cola
Human resource management within coca colaNevroz Gösterici
 
Coca Cola Marketing Plan
Coca Cola Marketing PlanCoca Cola Marketing Plan
Coca Cola Marketing Planvanessalyle19
 
The Coca-Cola Company - Financial Analysis and Projections
The Coca-Cola Company - Financial Analysis and ProjectionsThe Coca-Cola Company - Financial Analysis and Projections
The Coca-Cola Company - Financial Analysis and ProjectionsRaeann Bailey
 
Coca cola company strategies
Coca cola company strategiesCoca cola company strategies
Coca cola company strategiescomsats
 

Viewers also liked (18)

Coca cola (1)
Coca cola (1)Coca cola (1)
Coca cola (1)
 
Coca cola marketing plan
Coca cola marketing planCoca cola marketing plan
Coca cola marketing plan
 
B2B
B2BB2B
B2B
 
Toyota mission and vision
Toyota mission and visionToyota mission and vision
Toyota mission and vision
 
Coca-Cola Social Media Case Study
Coca-Cola Social Media Case StudyCoca-Cola Social Media Case Study
Coca-Cola Social Media Case Study
 
Coca cola imc - dissertation
Coca cola   imc - dissertationCoca cola   imc - dissertation
Coca cola imc - dissertation
 
Strategic Goals and Direction of McDonald
Strategic Goals and Direction of McDonaldStrategic Goals and Direction of McDonald
Strategic Goals and Direction of McDonald
 
Pricing Strategies by Coca-Cola in India
Pricing Strategies by Coca-Cola in IndiaPricing Strategies by Coca-Cola in India
Pricing Strategies by Coca-Cola in India
 
How to Lead a Discovery Meeting
How to Lead a Discovery MeetingHow to Lead a Discovery Meeting
How to Lead a Discovery Meeting
 
Final project on coca cola beverage company (autosaved)
Final project on coca cola beverage company (autosaved)Final project on coca cola beverage company (autosaved)
Final project on coca cola beverage company (autosaved)
 
Coca cola marketing plan
Coca cola marketing planCoca cola marketing plan
Coca cola marketing plan
 
Coca cola strategic management
Coca cola strategic managementCoca cola strategic management
Coca cola strategic management
 
Introduction L'Oréal
Introduction L'OréalIntroduction L'Oréal
Introduction L'Oréal
 
Implementation of SAP BI in Coca Cola
Implementation of SAP BI in Coca ColaImplementation of SAP BI in Coca Cola
Implementation of SAP BI in Coca Cola
 
Human resource management within coca cola
Human resource management within coca colaHuman resource management within coca cola
Human resource management within coca cola
 
Coca Cola Marketing Plan
Coca Cola Marketing PlanCoca Cola Marketing Plan
Coca Cola Marketing Plan
 
The Coca-Cola Company - Financial Analysis and Projections
The Coca-Cola Company - Financial Analysis and ProjectionsThe Coca-Cola Company - Financial Analysis and Projections
The Coca-Cola Company - Financial Analysis and Projections
 
Coca cola company strategies
Coca cola company strategiesCoca cola company strategies
Coca cola company strategies
 

Recently uploaded

Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxAmita Gupta
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxVishalSingh1417
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Association for Project Management
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentationcamerronhm
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxcallscotland1987
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 

Recently uploaded (20)

Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 

about Coca cola

  • 1. Coca Cola Unit Three Marketing Aims and Objectives
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. MARKETING OBJECTIVES The organisations’ overall goals CORPORATE OBJECTIVES MARKETING OBJECTIVES Developing new products Improving market share Diversification Improving profitability Increasing brand awareness Re-launch of product Understanding customers’ needs
  • 8.
  • 9.